Cumulus was looking to get the most money, and that came from EMF. The deal for 94.7 didn't involve any money, just trade.
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94.7 is changing formats today
- Thread starter erwin33
- Start date
Cumulus was looking to get the most money, and that came from EMF. The deal for 94.7 didn't involve any money, just trade.
Isn't Boca Raton part of the West Palm Beach media market (both radio and television)? Granted, most Miami radio stations cover Boca Raton well, but still.
WKIS is licensed to Boca but the tower is in Miami Gardens, west of Hollywood. Culturally WKIS fits well with the Hollywood/Boca area. It's a lot more fluid, less targeted than Miami proper. What I'm seeing with this change in NY is the company is taking a much narrower focus as far as sales target, primarily to the 5 boroughs rather than the larger market.
All Palm Beach County is a single market and not part of Miami.
It's not just the five boroughs. It is the western part of Nassau, and the area on NJ closest to the river which are highly ethnic, as is the first segment of Westchester nearest to The Bronx.
As is Essex County and parts of Passaic County.
Also Jersey communities like New Brunswick and Edison are pretty ethnic.
There is tons of streaming listening. Perhaps it is fair to say there isn't a lot of streaming listening to broadcast sources.
Among streaming audio users, it was 15-16 hours per week according to Edison Research in 2019 and 2020, which isn't that much different than broadcast radio.
Infinite Dial 2020: Spotify is narrowing the gap with Pandora, and leading for younger listeners - RAIN News
Online audio has long been one of the central topics in the Infinite Dial survey, both in tracking overall consumption and in monitoring brand rivalries in the U.S. Monthly online audio listening in the U.S. reached 68%, or an estimated 192 million, in 2020. While younger generations have often...
rainnews.com
This. Their signal had always been overlooked because it was a Family Radio outlet for decades so next to no one knew it existed, but even then, anyone could look at a map and see the TX placement was horrible. Cumulus, for whatever reasons that escape me, didn’t do the upgrade to WNSH and modifications to WMAS and it never happened until Entercom got both stations. To be honest, it was too little, too late.
Maybe there was a hope that WNSH could make some inroads when it had launched, but the mistake was immediately making it the centerpiece of a national brand. Cumulus didn’t even attempt to make it local or give it any local flavor.
Of course it would appeal to anyone except arguably the most hyperlocal and transactional market in the country.
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It's not unusual. Most of the major companies originate national programming in NYC. As I said earlier, they didn't expect it to be a local station. They were spreading out the cost over a national platform, with highly rated stations in Dallas and Atlanta.
But once Entercom got the station, they dropped all the national shows and went completely local. That continued into the pandemic, and that's when they originated a national mid-day show. It was as local as you can get in NYC when you're playing rural music. But there weren't many NYC clients, and the ratings weren't good enough to overcome the NYC anti-country bias. Plus Entercom didn't sell country as a national platform.
That is what I was referring to. The ratings in the Nielsen radio markets do not include pure streaming plays, and the streamed local stations in LA make up less than 1% of all AQH listening.
I wish the figures were better segregated by ethnicity and Hispanics by language preference / dominance. And I am not clear in the Edison study if on-demand streaming is aggregated with programmed streams.
On the topic of the status of the WNSH airstaff: Katie Neal and PD John Foxx remain, while Audacy cuts loose Kelly Ford and Jesse Addy.
Post-WNSH Flip Personnel Update
• In the wake last week's flip of Audacy's WNSH/New York from Country to Classic Hip Hop as 94.7 The Block, RAMP has clarified the employment -- or unemployment -- status of the station's major players -- RAMP has confirmed that now former WNSH PD John Foxx and midday talent Katie Neal are still...
ramp247.com
The problem is the demo doesn't travel into NYC to do their shopping. Even those who commute tend to do their buying back home in the suburbs. Those habits became more entrenched during the pandemic.
Country Aircheck posted a graphic (crediting BIA) showing the station's billings from 2013 to 2021. Under Cumulus ownership, the station was billing between $5-6 million. Once it sold to Entercom, it dropped to $4 million, and was under $3 million when the flip came. The downward trend of that graph tells the whole story.
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I've long accepted that nothing on the NY FM radio dial will ever truly appeal to me.
That's why I am using TuneIn and other streaming platforms. Very interesting stations from around the world.
That's why I am using TuneIn and other streaming platforms. Very interesting stations from around the world.
But advertisers buying the market know that. Most ad campaigns that include the major New York MSA market radio stations target the entire market. The Bed, Bath & Beyond or Staples or Burger King are promoting the brand that has outlets in Manhattan, the Boroughs and all the NY, NJ and CT counties that make up the market.
Ad buys in NYC licensed stations are not just going for NYC proper customers... they are going for the metro area. And they know that there are millions of people in the metro who seldom or never go into The City but are still customers for their brand or store or service an hour or two drive from Midtown.
Those are not local clients. Those are national clients. This format change indicates a desire to attract the inner city audience for inner city advertisers. Dependence on national accounts, especially in NY, misses a lot of real money.
Maybe this will mean something: The demos don't matter if the numbers of them are terrible. Entercom reaches much of that same demo with WNEW. But there are twice as many listeners.
The other thing is anti-country bias among the sales people. It's one thing that the music has a lot of fans, and reaches a lot of passionate people. But if none of them are in the station's sales department, it doesn't matter what the demos are. Same thing with clients. If the main clients don't get why people listen to country music, it's unlikely that they'll buy spots on your country station. Especially if they don't see any country fans in their store or place of business.
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And with the vaccine mandate in NYC, there’s likely to be less Country fans buying from businesses in the city, at least in the short-term.
the demos from WNSH 94.7 were primarily in NJ. Unless Audacy was going to focus their marketing efforts on NJ why would anyone think that trying to sell country music radio in NYC made any sense? It's a question of logic. Since WNSH covers almost the entire market there is much more money to be made selling a format that not only a small percentage and specific geographical area of the market listen to.
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