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94.7 The Block
- Thread starter BJSteigner
- Start date
That's okay
I see. I do travel through the "Heartland" every once in a while, and I am reminded of how rural the US still is. It's incredibly nice to visit, and I often dream about moving there, but I do know that radio is not a competition out there, rather a collaboration, so I just feel lucky when I find a station in my format.
These folks who want to secede from their states definitely sound like an "Us versus Them" mentality based entirely off of political differences. Yeah, cultural borders are very arbitrary in the US, and can change in an instant. We're still looking that idea where rural Eastern Oregon wants to be merged into Idaho to avoid the policies of urban Portland, Salem, and Bend.
I wonder how well this station will do with Dillard at the controls??
Time will tell. Judging by his resume alone, I think 94.7's got a fighting chance. I suspect that the music mix will be altered to not be as tight as it currently is (I'm sure it was running a corporate playlist until they could get staffing in place), and Audacy is hiring both full and part-time talent for the station. I think the limiting factors will be the signal obviously, and the perceived lack of advertisement I've seen. Also, will be interesting to see if Hot, BLS, and KTU will be successful in trying to snuff out the competition.
I cannot think of the last time I've seen a billboard for a radio-station (I've looked around) and you don't see much of it on TV, either. My one local radio-station does advertise in a local magazine that everyone gets, but other than that...Yikes.
Definitely this. I was too hasty on 94.7, but now that they've got some real pros in there, they might do good, for now. Things have been volatile for all stations since the pandemic, but perhaps they'll emerge in their new format.
At one time both CBS and Clear Channel (iHeart) were in the billboard business. They call it "outdoor advertising." I believe both companies have since spun them off.
My view is that outdoor is ineffective if you're selling radio. Unless they already know the brand, it's hard to establish what you're selling if the consumer can't hear it.
The station just hired a brand manager. He's the one who will create and establish the brand. So give him time to put together a game plan, and you may see some TV ads. I know Audacy has bought TV ads in other markets.
I still see some of them on Route 23 in West Milford.
I think CC's outdoor division retained that name when they were spun off during the bankruptcy.
CBS Outdoor is now called Outfront Media.
3 months in, it seems reasonable to revisit the discussion of this station.
Overall ratings have continued to decline, from a low level. In the latest book for the New York Metro, they are at 1.1, which is .1 above NJ station WMGQ. In Nasssau-Suffolk, they have slid to .3, tied with public stations WSHU and WSUF.
While I realize that Skip Dillard was hired to run the station, I wonder whether Audacy has second thoughts about this format. After 3 months the station is still a jukebox, with no personalities. That seems to be an unusually long time for a station not to have anyone at all on the air.
Overall ratings have continued to decline, from a low level. In the latest book for the New York Metro, they are at 1.1, which is .1 above NJ station WMGQ. In Nasssau-Suffolk, they have slid to .3, tied with public stations WSHU and WSUF.
While I realize that Skip Dillard was hired to run the station, I wonder whether Audacy has second thoughts about this format. After 3 months the station is still a jukebox, with no personalities. That seems to be an unusually long time for a station not to have anyone at all on the air.
I think they should re-think and bring back Country. Their ratings were better as WNSH.
Audacy has Big 103 in Boston that's still a jukebox after a couple years with no personalities, and it gets a 3 share.
I'm not sure its worth the expense of hiring staff unless they have name value.
Music scheduling.
I find that very hard to believe.
Audacy couldn't hire someone less high profile to choose the songs? It doesn't seem there's anything that creative taking place.
The shuffle button on YouTube could even run a radio station 🤣
People seem to like the music choices. They don't appear to be haphazard.
They just started running commercials. For the first time in three months, there's money coming in. You need money to hire staff.
As I've been saying, this is not going to be an easy or quick fix. Check back in December.
This was not well thought out.The bus campaign on the B 6 here in Brooklyn has done zilch for 94.7. Country listeners are angry at the live local "bone" thrown at them for a few hours in the pm drive on 94.7 HD2. The Hip Hop belongs on HD2,if at all.
Everyone on these forums keeps repeating the credo that NYC is such a rhyhmic town nothing else should be considered as a viable format. Play hip hop and they will come, seems to be the endless assumption. Hmm, maybe radio finally hit the saturation point for that, even for NYC.
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