That is what they got in week 4. They dropped from weeks 2 and 3 to week 4.
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94.7 The Block
- Thread starter BJSteigner
- Start date
I don't think we will see considerable growth with the format due to the holidays, and it currently seems that Audacy hasn't spend a whole lot of marketing energy into promoting the new format, so most of the growth is coming from word of mouth.
The first month's results are meaningless, they always say.
Then again, they also say New York is a rhythmic market and nothing else can work, yet here we are seeing a rhythmic FM station launch with a colossal thud, and our resident industry veteran saying he thinks he overestimated it.
If that's what they get by going rhythmic like everyone says, maybe they should have flipped to rock instead.
Then again, they also say New York is a rhythmic market and nothing else can work, yet here we are seeing a rhythmic FM station launch with a colossal thud, and our resident industry veteran saying he thinks he overestimated it.
If that's what they get by going rhythmic like everyone says, maybe they should have flipped to rock instead.
The station filp was really unesscary. WKTU will stay on top of them they should have kept country and just flip WNYL to active rock
Ultimately we'll probably see WCBS News Radio end up on 94.7, and WINS on 92.3. WCBS barely broke a 2 share on 880 this time. They probably need to move those stations to FM before they lose any more of their base and it becomes too late to save them.
At least it made KTU no longer play slow regular versions of songs. The beat of New York my foot lol
I know, but the reality is that AM is dying, few people under 50 or even 60 listen any more, and I think station owners are going to see more future in live news than niche music formats on FM.
Wait til the next book. The first never shows the entire story.
104.3 Jams in Chicago (Which this is basically based off of) was in the 3s at it’s peak but settled in the 2s. That’s just 6+. Hispanic Females in specific seem to like WBMX (That was B96 Chicago’s main target in it’s Rhythmic days) However it is mass appeal. By mass appeal I mean at some point White, Black and Hispanic, pretty much all races that were listening to either Urban or CHR radio when the music was new would be familiar with the music.
They should have no problem getting reasonable ratings with this format in New York. They probably will not be massive, but in the demographics they are after it will likely do very well.
104.3 Jams in Chicago (Which this is basically based off of) was in the 3s at it’s peak but settled in the 2s. That’s just 6+. Hispanic Females in specific seem to like WBMX (That was B96 Chicago’s main target in it’s Rhythmic days) However it is mass appeal. By mass appeal I mean at some point White, Black and Hispanic, pretty much all races that were listening to either Urban or CHR radio when the music was new would be familiar with the music.
They should have no problem getting reasonable ratings with this format in New York. They probably will not be massive, but in the demographics they are after it will likely do very well.
Anyone know what WBMX started off with in their 1st book?
When a station goes non-commercial for the intro, the results can be instantaneous. I've never launched a station that did not get near its peak in the very first book.
Chicago Hispanics are predominantly... overwhelmingly Mexican in origin. New York Hispanics are overwhelmingly from the Caribbean basin, mostly from the Dominican Republic and Puerto Rico. Very different core culture that is reflected in musical tastes.
But the format is too "universal" for pure Urban proponents, and is likely a bit to "pure rhythmic" for many... although not all... CHR listeners from the past.
It will surprise me if it gets over a 2 share without significant tweaking; right now they seem to be twerking!
Curious about the relative success of WBMX Chicago in comparison to how you feel the Block is and will flop. Of course signal challenges are an obvious reason
Perhaps this classic hip hop format is comparable to Jammin Oldies. in the late 1990's-early 2000's. In New York, it was locally on WTJM, 105.1. It lasted about 3 years before that station flipped to WWPR, and its current urban format. As I recall, the Jammin Oldies format was on quite a few stations around the country, but turned out to be a fad.
Classic hip hop has come and gone in many markets but a few have had some success namely WBMX Chicago. The Block's playlist is very tight. I listen to the station and enjoy the format but there's obvious burn out factor with a limited Playlist. Perhaps a reason why numbers have been going down and not up. Seems hard to believe Audacy doesn't know what they're doing but so far doesn't seem like their heart is in it. It's early yet and we'll see if they hire talent and do some tweaking. Maybe marketing after the holidays..who knows.
How many times are you posting this? 3 times now? Like David already explained in the other thread, there’s a reason why what you’re proposing is not happening.
MassMusicMan
Banned
They gotta play currents. I have no idea why anyone tries to outsmart Cadillac Jack and HOT 96.9.
I don't recall what WBMX did, but I remember Detroit's 105.1 The Bounce having a huge first month. So instant success stories are possible with this format, but obviously not guaranteed.
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