It’s not that Audacy didn’t want to promote it, it’s that they couldn’t sell it in the larger city, not just the Jersey ‘burbs. When a station bills roughly $2 million in market #1, even on an iffy signal, that’s a major problem.
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94.7 The Block
- Thread starter BJSteigner
- Start date
No, it does not. There is plenty of market research data about national origins. You just have to pay for it.
3.9 what? Percent?
There are just over 5.2 million Hispanics in the metro; about half are Spanish dominant. The two largest groups are Puerto Rican (where most of those under 60 are not Spanish dominant) and Dominican. Next are Ecuadorians and then Mexicans. 75% of Spanish dominants are Dominican.
There are about 10 times the Mexicans as there are Guatemalans in the NYC radio metro.
It was part signal and part the fact that Mexicans are hesitant, due to legal status, to be part of a survey where they are "monitored" by an electronic device.
Your base population data is wrong. Buy a Claritas report... Consumer & Business Data | Unique Data Points - Claritas LLC
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Almost all ad buys for fuller market signals are agency based. Agency buys in NYC don't include country as the reach (cume of a radio station) is so small that it is not worth adding a 20th rated station to a buy. More paperwork and wasted time than it is worth.
The issue with a country radio station is that there is no advertiser interest. The station was not even covering expenses. WMCA was outbilling it by 50%. WADO outbilled it. WLIB tied with it in revenue. It was not even in the top 20 in revenue.
Oh in the 90s that was my station modern rock at the jersey FM 106.3
Yes
Since 94.7 became the Block it is the first time I've had any reason to tune in to 94.7. I'm suprised how bad the signal is in Manhattan. On the east side it's very difficult to hear inside any building without interference. The outboroughs have less issue without the tall buildings. To me, regardless of popularity this just can't ever be a ratings winner in NYC with a signal that has trouble penetrating buildings in Manhattan. Maybe the move closer to Manhattan will help slightly but this move never takes effect
Well, SiriusXM has rolled out jockless versions of 80s on 8 and I think 70s on 7 and 60s Gold.
Yep thats some of my presets.
They even have mashups like a 70s,80s,90s channel & a 80s,90s,2k channel to name a few.
Since 94.7 became the Block it is the first time I've had any reason to tune in to 94.7. I'm suprised how bad the signal is in Manhattan. On the east side it's very difficult to hear inside any building without interference. The outboroughs have less issue without the tall buildings. To me, regardless of popularity this just can't ever be a ratings winner in NYC with a signal that has trouble penetrating buildings in Manhattan. Maybe the move closer to Manhattan will help slightly but this move never takes effect
Sorry not everyone has time to comb through every post like you do so I thought it warranted it's own thread to encourage discussion
Where do you get your statistics from?
A mystery
It's latest rating is a 1.2 and hasn't really been much more or less since it's launch
How much listening to that station do you think is going to take place in Midtown or Central Park East or the Financial District even with a perfect signal?
Agreed but you said the signal has nothing to do with the lack of ratings. Curious as to how you know that
IMO, this was not the signal for this kind of format. I get that country wasn’t working and something had to change.
I know Audacy didn’t want two changes going on at once, but IMO 92.3 would have been a better reaching signal for The Block while 94.7 probably would have hit in better areas for Alternative.
I know Audacy didn’t want two changes going on at once, but IMO 92.3 would have been a better reaching signal for The Block while 94.7 probably would have hit in better areas for Alternative.
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