mikesingh said:htowler said:Hey Country can STILL b a stunt. I'm not 100% convinced. Why WRXP? Not sure if that was to just throw us off. Website and FB just seem so "thrown" together. From what I hear there was so much more effort with the stunt and little with the station. The List live link still has WRXP_FM in the header
Call letters are easy to change. WRXP was just to raise hopes and get us geeks talking, it really means nothing. Cumulus has plans for the Nash brand..
Update 1/20:A Cumulus holding company has applied for multiple “Nash” trademarks.
Applied for by the “Consolidated IP Company LLC” on November 14 were trademarks for: Nash, Nash Channel, Nash On-Line, The Nash Experience, Nash Awards, Nash FM, and Nash TV. They were accompanied on January 3 by Nash Notes, Nash Country, Nash Magazine, Nash Entertainment, and Nash Interactive. With the exception of the final one all were applied for the purpose of “Radio broadcasting services; conducting award ceremonies; printed publications, namely, entertainment magazines; providing online publications in the nature of entertainment magazines; providing a website featuring online radio broadcasting and entertainment news, events and information”.
Source: http://radioinsight.com/blog/headlines/netgnomes/79538/is-cumulus-planning-a-national-country-brand/
Why go through all of that work just to flip to dead-end alternative?
Country is here on 94.7. The WRXP calls were just a smokescreen and are now just a placeholder.
"dead-end alternative"? RXP 2.0 was doing very well with no promotion or jocks. Lets see if Nash-FM can go from no ratings to up in the 2s in matter of 2 months like RXP did.