Rock 94.7 was an active rock station a few years ago but then became a “Jack FM” outlet.
The new "Beast" is an all-encompassing rock station: Tom Petty "The Waiting", Styx "Renegade" along with current hard rock and everything in between.
Their top competitor 103.3 WGLX is #2 6+ with a deep classic rock playlist that features stuff like Dio “Last in Line”, Foo Fighters “I’ll Stick Around”, Metallica “One”, April Wine “Sign of the Gypsy Queen”.
This will be an interesting market to track with two Mainstream Rockers going head to head, with 94.7 featuring a ‘harder’ playlist than the competition but now aiming more directly at 103.3’s audience than they were when they were current-based rock.
radioinsight.com
The new "Beast" is an all-encompassing rock station: Tom Petty "The Waiting", Styx "Renegade" along with current hard rock and everything in between.
Their top competitor 103.3 WGLX is #2 6+ with a deep classic rock playlist that features stuff like Dio “Last in Line”, Foo Fighters “I’ll Stick Around”, Metallica “One”, April Wine “Sign of the Gypsy Queen”.
This will be an interesting market to track with two Mainstream Rockers going head to head, with 94.7 featuring a ‘harder’ playlist than the competition but now aiming more directly at 103.3’s audience than they were when they were current-based rock.
The Beast Is Unleashed In Wausau
As first indicated in our 7/18 Domain Insight, Midwest Communications has flipped Variety Hits "94.7/102.9 Jack-FM" WOZZ Mosinee/102.9 W275AC Wausau WI back to Rock "94.7 The Beast".
radioinsight.com