Re: 94.9 yesterday, 105.1 tomorrow...whatever...
I'll go with the latter! The 12+ number is a beauty contest, but it is a refection of the bigger picture. When a station like KMJX for over 15 year was a constant top 3 station, and for the last several years has been nothing but a constant slip down the hill, then one has to ask themselves, why? It's easy, everyone else is doing it better. CC has been doing lots and lots of things wrong and I believe they are on the right track now. With that said, It's right to change and rid themselves of a blacksheep station. Tommy leaving, lots of turn-over and some really bad radio has left them with nothing else to do but change. Start fresh and improve the bottom line.
If you dig into the target demo of KMJX you'll see the exact same trend the 12+ number has shown. A significant drop. (men 25-55, IE: Spring 04: 9.5 compared to Spring 05: 7.7.; men 25-49 IE: Spring 04: 10 compared to Spring 05 7.8) Makes me wish I had the Summer 05 book. If someone cares to share those numbers on KMJX, please do.
It bothers me that a great signal like 105.1 is wasted on such a Badly Done format and the programming. I'm sure the new management, being that don't really know where KMJX was at one time, will pull the plug soon. (((2 more books))).
> not going to argue with you or anyone else about this...but
> things to ponder:
>
> - citadel has how many AMs that CC doesn't have any?
> - CC has had how much upper level turnover in the past
> couple of years that citadel hasn't had (that i know of
> lately?)
> - the only thing consistent over @ CC has been KSSN and KMJX
> as far as formats go. now that it looks like there's some
> hopefully solid mgmt over on col. glenn road, we'll see if
> the 'heritage' stays that way.
>
> maybe it's bad sales people? didn't think so. all sales
> people know exactly what they're doing and know all
> information on everything that goes on in the building.
> right. right?
>
> my bet is that those 'brand names' will stay and they'll fix
> the 'throw-away' parts that they can't sell.
>
> - unless you're the radio GM, his assistant, a regional VP
> or a Mays; you really don't know of any other changes 'a
> comin', now do you?
>
> and...how many times does this get stressed: the 12+ numbers
> really don't tell much, if anything. that is just a beauty
> contest. it's all about hitting the right targets with the
> particular products.
>
> or am i just an idiot talking out the side of my neck?
>
> just askin'.
>
>
>
> > I know for the last 4 years that they have not hit their
> > goals! That came from two different sales geeks that
> still
> > work for the CC-LR. They even dropped their target budget
>
> > goal when Tommy Smith left and still can't hit the mark.
>
> >
> > Do I know the exact amount of money made by KMJX, no. I do
>
> > know that CC-LR is second in revenue to Citadel and has
> been
> > for 3 years now. For a company with 4 big sticks and a
> > fifth smaller stick, this is just...em....well...SAD! Not
> to
> > mention a company that has the number 1 station in the
> > market! KMJX use to be a powerhouse. It's time for
> > something new. Anything new!
> >
> > Like I said, "Change is a comin'!"
> >
> > > So...you know how much Magic is billing? Sometimes, if
> > > you're only looking at those nifty 12+ numbers, ratings
> > can
> > > be very deceiving. Is Magic hitting it's targets? Do you
>
> > > know for sure? Do tell then...
> > >
> > > Just asking/thinking out loud.
> > >
> > >
> > >
> > > > Incorrect, my little redheaded friend! I hate
> arguing,
> > > but
> > > > I love predicting what's going to happen with stations
>
> > > that
> > > > are losing! KMJX is losing, being beat by 13 other
> > Little
> > >
> > > > Stations! This is not a point that can be argued.
> It's
> > > > fact, just look at the ratings. From the point of
> view
> > of
> > >
> > > > ownership or upper management, why would a company
> > > continue
> > > > to go down a path that does nothing for the company.
>
> > > >
> > > > I understand your concerns being the afternoon jock on
>
> > > > Magic, but in the big scheme of things, it's moot!
> > > > Hopefully you'll remain on staff and life be that much
>
> > > > better for you. But I can assure you, "change is a
> > > comin'!"
> > > >
> > > >
> > > > Two books it is!
> > > >
> > > >
> > > > > You are obviously the type that thinks they know
> > > > everything
> > > > > and arguing is in vain. See ya in two books! Leave
> the
> >
> > > > > shrooms
> > > > > at home.
> > > > >
> > > > > Sharpe Dunaway
> > > > > Happy 2006 ALL!
> > > > >
> > > > >
> > > > > > Have you looked at the ratings of KMJX? They are
> > the
> > > > > lowest
> > > > > > they have ever been. How do you want the
> mushrooms,
> >
> > > raw
> > > >
> > > > > or
> > > > > > fried? I'll give you the benefit of the doubt and
> > say
> > > > > within
> > > > > > the next 2 books there will be no more "Magic
> 105".
> >
> > > CC
> > > > > > looks at numbers and cost! KMJX is costing them
> too
> >
> > > > much
> > > > > > money and they are not getting it back in the form
>
> > of
> > > > > > ratings or revenue. You've been 'informed'!
> Tommy
> > is
> > >
> > > > > gone
> > > > > > and most of the loyalty! It's a matter of time.
> Yo
> > Yo
> > >
> > > > Yo
> > > > > > and all that jazz!
> > > > > >
> > > > > > > > What's the next move at CC-LR? I predict KMJX
>
> > > will
> > > > > > follow
> > > > > > >
> > > > > > > > suit and change up programming. Try this one
> on
> >
> > > for
> > > >
> > > > > > size:
> > > > > > >
> > > > > > > > KMJX could be urban in a couple of months.
> > Think
> > > > > about
> > > > > > > it!
> > > > > > > > Clear Channel loves to have combos to offer
> > sales.
> > >
> > > > > Why
> > > > > > > not
> > > > > > > > do some more to help the cause by going
> directly
> >
> > > at
> > > > > > KIPR.
> > > > > > > >
> > > > > > > > It makes sense to me and now would be the time
>
> > to
> > > > > attack
> > > > > >
> > > > > > > > Citadel's Urban department with all the
> > infighting
> > >
> > > > > going
> > > > > >
> > > > > > > on
> > > > > > > > over there. I would bet CC could even steal
> > some
> > > of
> > > >
> > > > > > their
> > > > > > >
> > > > > > > > better staff members right now.
> > > > > > > >
> > > > > > >
> > > > > > > BLLAAA HA HA HA HA COUGH HA HA HA HA HA HA!!!
> > > > > > > Don't bet your life savings on that.
> > > > > > >
> > > > > > > If you're right I'll eat mushrooms.
> > > > > > > I HATE MUSHROOMS! But you'll have to
> > > > > > > buy them 'cause I don't think I could
> > > > > > > into 50 Cent with much street cred YO!
> > > > > > > I've only been shot twice!
> > > > > > >
> > > > > > > Werd!
> > > > > > >
> > > > > >
> > > > >
> > > >
> > >
> >
>