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940 WADV Lebanon

This station has been on my radar for about the past 3 years. Licensed to Lebanon, studios/offices/tranny on Kercher Avenue, format: Southern Gospel. Comes in on "SEEK" in my car in Reading. At one time, I thought it was a local! Their signal carries great, you can get them to the onramp for the 422 Expressway just above Pottstown.

Does anyone have any history on this "flamethrower"?
 
I believe it signed on July 4, 1976 as country WVLV "Voice of the Lebanon Valley". Owned by Art Greiner who also owned WSHP Shippensburg and WVFC McConnelsburg (Voice of Fulton County). It was ultra-low budget--a friend of mine landed there as his first radio gig. Then it was sold to Boscov's Dept stores, took the calls WADB for Albert D Boscov, and played A/C from studios in the Lebanon Valley Mall. They lost $$ like a leaky bucket, and he dumped it. At some point the calls sent to WADV and it was sold to the sisters who have it now, running Southern Gospel. It's a labor of love, I think, I don't think it makes a dime. What $$ there is in Lebanon is sucked up by WLBR. Got busted by the feds for $4000 a year or two ago for running 1000 watts 24/7. It has 5 watts at night. Rock Of Hbg might know more, he was local at the time.
 
You are correct....WVLV intentionally signed on the air on a landmark date: July 4, 1976 as a 1-thousand watt non-directional station. The original format was Country and the original station manager (they're called market managers today) was Larry Flood who had worked for Art Griener in Shippensburg. Art was one of three original owners. The other two were Bobb Ladd who owned a car dealership on Lebanon and Glenn Winters who was a corporate level engineer for Susquehanna Broadcasting. Mr. Ladd eventually sold his one-third share to Mr. Winters. Ted the Bear was the original morning host. Years later the accounts reps complained that they couldn't sell time on a hick country station and that Z107 (A monster Country station at the time/now Mix 1067) was sucking up all the Lebanon County ad dollars. The station switched to AC in September of 1981, shortly after celebrating five years as a country station. The five-year celebration was broadcast live from a gazebo at Coleman Park. The band Applejack was brought in to perform for free. What's funny is that right after switching to AC the accounts reps complained again, this time saying there was no one was listening to the new AC format (94WVLV) because no one wanted to hear AC on the AM band and that the few country listeners the station had...were gone. However, rumors circulated that the only time the folks at WLBR worrried about WVLV was shortly after the switch to AC. Sadly, the AC format was dumped in early 1982, replaced by some goofy thing called Easy 94. It was a jumble of station manager Ron Stewart's Ray Conniff-type vinyl abums he had collected over the years. Somewhere along the line I had heard the station was sold to the Kapp family...the same Kapp's who publish The Merchandiser. Thus, the switch to the calls WADV. For those who don't know, the Merchandiser is an advertising medium like York County's Community Courier, so changing the call to ADV made sense. Maybe someone can clarify the Kapp famlily story as I'm only about 90-percent sure that it really happened. One more thing: Lebanon Country residents can't pronounce the letter V properly. So when a jock doing a contest would ask a listener, "What's your favorite radio station?" the listeners reply was almost always "W WEE L WEE."
 
JOCKSTAR said:
One more thing: Lebanon Country residents can't pronounce the letter V properly. So when a jock doing a contest would ask a listener, "What's your favorite radio station?" the listeners reply was almost always "W WEE L WEE."

Vy naw, that's Dubya Wee L Wee... vunst!

:p
 
I thought when the station started, the calls were WJWD but only for a very short time.
I can still hear that song afternoon delight that they had to play every hour.
What ever became of "Ted the Bear in the air chair"?
 
"Ted the Bear" had a long run on Jones Networks Oldies Channel. That is if it's "Ted the Bear" Richards.
He's now on Oldies 104.3, WOMC in Detroit.
 
The "Ted The Bear" in question was Ted Foreman, originally from the Chambersburg area. I worked with Ted at WSHP and WCBG while a student at Ship U. in the early 70's. Great voice, outstanding personality, nice guy, alcoholic. Reportedly died sometime in the late 80's from alcohol-related health problems. Very sad, Ted was a great talent.
 
RayThomas said:
The "Ted The Bear" in question was Ted Foreman, originally from the Chambersburg area. I worked with Ted at WSHP and WCBG while a student at Ship U. in the early 70's. Great voice, outstanding personality, nice guy, alcoholic. Reportedly died sometime in the late 80's from alcohol-related health problems. Very sad, Ted was a great talent.
Yea, he was an alcoholic. He was always at Erdmans bar after his shift.
 
Boss 302...you have a great memory! I had forgotten about the WJWD calls, but now I remember someone who was there at the start saying something about those calls being used in the beginning. They might have been stopgap calls until approval came through for WVLV. I'm not sure though if that's the case. Another bit of history: The station not only didn't make money - losing, at times, 3-thousand dollars per month - the little bit of money the station did make was embezzled by at least three different people who will remain nameless. One scam was to collect checks from buinesses that bought time on the station with the checks being made out directly to the sales rep. The rep would deposit the money in their personal accounts and deny that the clients had paid their bills. One rep who did that still owes me 300 dollars. It taught me a valuable lesson: no matter what, never loan people large sums of money...NEVER, EVER.
 
From what I remember, WJWD was used because the WVLV call letters was being contested by WIOV. A decision was made to allow the WVLV call sign. Gus Thomas was the Sales Manager in 1981 and then left. Ron Stewart from WMBT came in an changed the format to AC. It didn't last long and he changed it to easy listening ( as mentioned prior) then tried to sell religious block progamming. That didn't work and Ron was replaced by Bill Varnell (from WCMB) in 1982-83 and made changed it to (easy vlv). After another year Bob Rieder came in and took the WAHT people (fred williams, lee scott, elaine brensinger) and tried a talk, news, sports format. Some music on weekends. They started bailng ship when sales went down. Fred walked out during his show and never came back.

The station was then sold to Boscov's I think around 1985. They had a town and country format, then sold it to kapp in 1987 (went back to country then changed to a ac or rock format until sold.

I believe the three original owners were Art Griener, Glenn Winter and Bob Lesher (Lesher Mack) not Bob Ladd. Art had 66 2/3 ownership of WSHP and WVFC. Glenn had 33 1/3 ownership. Lesher sold 33 1/3 share of WVLV to Winter, making him majority owner 66 2/3 owner. Just some more memories of the voice of the lebanon valley!!!
 
Shortly after 940 signed on, I was in the Lebanon area and heard this new station so decided to pay them a visit. On the way in, listening I noticed them sort of mumbling the legal ID at the top of the hour as "WJWD Lebanon" with no other references through the rest of the hour. On arrival, I was shown around the station by Al Griener (cigar and all). I asked why the sign out front just had a "W" on it and no other letters, he said that when they put in the applications for the station, they forgot to fill out the part for the WVLV calls and were assigned WJWD, which lasted foir a few months. It was an interesting format of country, with Al Shade refering to "Your Rattlesnake daddy" alot! But then I found a copy of the record "I'm A Star On WLBR" by Al Shade years later. Great stories on that place!
 
I got my start in radio there in May 1979. I was hired, having no experience, but possessing a third-class radio telephone license with broadcast endorsement. I may have been one of the last to receive one of those. The shift I was hired for was Saturday Noon to sign-off !! For a format that played songs that averaged 3:00 or less in those days with no automation and all music on 45s, that was one long-ass shift. My shift started off with a 2-hour live over-the-phone show(yes dial-up) with Shorty and Dolly Long live from Ontelaunee Park. I remember Pat Garrett (WWSM) making appearances on the show. Ray Dotter was the station manager who hired me and soon after left to work for the state. Larry Flood was sign-on to noon, Ken Lightner was noon-5 and a real weird guy named Tom Edwards worked 5 to sign-off. When he was fired, I got the 5 to sign-off shift plus hours to clean the station and mow the lawn. When Larry Flood left, Ken moved to mornings and Brian Albert from WAHT was hired for noon-5. Here's my signature WVLV story: one Saturday afternoon, a "B" level country act, Freddie Weller ("Bar Wars") was in town for the Sheafferstown Carnival. They brought him into the station and I got to interview him, even though I knew absolutely nothing about him or country music general. Nice guy as I recall. After his entourage left, I had neglected to lock up. I walked out to the lobby during a song and standing there was a raggedly dressed, dirty, pregnant woman who smelled to high heaven! The thought of it still makes me gag. I asked her why she was here and a she spoke as if she looked right through me. She wanted to used our production to studio to record her songs so she could be a country star like Loretta Lynn. I was a nervous, young, inexperienced jock and had to constantly run to the studio to tend to those 3 minute songs and then return to the lobby to deal with this woman. I looked out the window and there was a rust bucket of a car in the lot. Throughout the conversation I pieced that she was in her mid 20s and her old man (in his 50s) had abused her, knocked her up and then left. From what I could make out, she saw I saw she had left and then I quickly locked up, still quite shaken. Boy, we seemed to have a lot of listeners like here who would call to hear "Teddy Bear" by Red Sovine, "Teddy Bear's last Ride", all the CB songs of the time like "The White Knight", "Convoy" and "CB Savage". Plus, my favorite tear-jerker called "Thanks For The Ride Home". I don't remember who recorded it, but here's the gist: An old man walks out in front of a car, gets hit and dies. Pinned to his jacket is a note that he writes how great his life was and how now it sucks. He wants to die and ends the song with a "Thanks For The Ride Home" for the guy who hit him. Awful!!! By the way when it was BMI logging time, all the "local artists" such Shorty & Dolly and Al Shade would play nothing but the songs they had written on their shows. Don't think that was supposed to happen. After Ray Dotter quit, we had no station manager, so Art Greiner would come from Shippensburg about once a week in his logo-ed AMC Pacer (party on, Garth). You knew when Art was in town, 'cause the Pace was parked in front of the adult bookstore on 422. Sometimes he would stand in the transmitter room behind the control room and fiddle with the BL40 Modulimiter, motion you to constantly turn your pot up, then down, then up again. I was working on July 4th that year and was surprised to find Art at the station with his family. Shortly after they left, he soon returned, running into the studio, wanting me to pot down the song on the air and break in with the news of a "fender-bender" he happened to witness. I Left in August after only three months for college and because during my stay at WVLV I got a job at a "real" FM Top 40 station, returning only once to board-op a football game. For such a sort tenure, I have a lot of memories.
 
Thanks for the clarification on Bob Lesher (not Bob Ladd). I worked at WVLV from February of 1980 til early January of 1982. WVLV's country audience, though thought to be small, was very loyal and vocal. Listeners showed up at the station almost daily just to hang out with us. Old ladies brought us cakes and other gifts like pillows, quilted blankets and even a plate with the image of Jesus on it. A listener who called in half-drunk about once a week tried to give me a race horse. Attractive young single women who worked at a sandwich shop (Gus Deraco's) in downtown Lebanon visited the station from time to time. Red Thomas (program director for about 15 minutes) took me to the Showboat club, restaurant or whatever it was for a drink and to watch a 40-something woman bump and grind during her afternoon "show." As a 24 year old at the time it was like watching someone's mother...not fun! Thing is: 30 years later, watching that same show wouldn't be so bad today!
 
WVLV was a real life WKRP. Some interesting equipment notes: They had an RCA board in the control room. Pretty nice piece, although I heard it was purchased second-hand from WSBA, probably through Glenn Winters. It was an 8 pot version of the 10 pot board that WKBO used from the mid 70s through the 80s. By the way was Glenn still employed by Susquehanna while part owner of WVLV? It'd be surprised if Susquehanna would've allowed that, even though WVLV would have been no threat to the Mighty 910. Just about everything else broadcast-wise was McMartin. All crap!! You even had to use special earphones for the prod board because of an impedance mismatch.We had two ""clunkmaster" (Tapecasters, with the release lever) cart machines in the control room. Also we had a "weather wire". No, not AP or UPI (no news wire in an era that required stations to air local news), but a wire that churned out nothing but weather for the U.S. I don't know why! And a WATTS 800 line before they were commonplace so he could feed news across to his other stations WVFC McConnellsburg and flagship WSHP Shippensburg. All the jocks though it was free long-distance, so he eventually put a lock on the dial (so I've heard). With all the abuse, it probably would have been cheaper just paying long-distance rates.
 
Where did Jim Forney fit in to the region's radio picture? I remember him from the 60's on WLAN, I'm told that
he was a presence on Lebanon's stations for awhile after that. What the story
with Jim?
 
Glenn was still employed by Susquehanna while he was part owner of WVLV. I thought the control room RCA board that was described in an earlier was used at WHP radio at some point before 1980. Great point about the weather machine and lack of any kind of news wire service.
 
I heard the same thing that the RCA board came from WHP and the wooden frame that supported the board, turntables, etc came from WSBA TV. Glenn worked for the cable division of susquehanna broadcasting in the early 1980's. All broadcast items were purchased thru his company that Glenn and the Director of Engineering for Susq. Broadcasting (charlie (last name escapes me) co-owned in the Scranton area. Yes WVLV had a very loyal audience when it was country.
 
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