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95.1 Panama City On-Air Yet?
- Thread starter Positive
- Start date
B
bossmsx
Guest
I know Jack,(and Faye, and Richard,too.)
> Hey, Northwest Florida folks...Jack wants to know if that
> new 95.1 signal (Ebro) is on-air near Panama City yet? If
> not, Jack loves July 4th barbecues. Love, Jack!
What made Ebro qualify as a COL?? Me and a friend did some a-looking on the topographics online and found Ebro to be a dot in the middle of nowhere....
> Hey, Northwest Florida folks...Jack wants to know if that
> new 95.1 signal (Ebro) is on-air near Panama City yet? If
> not, Jack loves July 4th barbecues. Love, Jack!
What made Ebro qualify as a COL?? Me and a friend did some a-looking on the topographics online and found Ebro to be a dot in the middle of nowhere....
> Hey, Northwest Florida folks...Jack wants to know if that
> new 95.1 signal (Ebro) is on-air near Panama City yet? If
> not, Jack loves July 4th barbecues. Love, Jack!
Don't know Jack, but 95.1 may have a tough time.
Looking at a predicted signal coverage map.
Their 1 MV/m (60 dBu) only reaches a portion of Panama
City Beach and does not reach Panama City proper at all.
Pushing a signal into the beach area CAN be tough.
> new 95.1 signal (Ebro) is on-air near Panama City yet? If
> not, Jack loves July 4th barbecues. Love, Jack!
Don't know Jack, but 95.1 may have a tough time.
Looking at a predicted signal coverage map.
Their 1 MV/m (60 dBu) only reaches a portion of Panama
City Beach and does not reach Panama City proper at all.
Pushing a signal into the beach area CAN be tough.
M
mountaineer
Guest
#1 With The Dogs!
Ebro is home to the dog track. Otherwise, it's... well, a few houses and a Tom Thumb. Proof, again, that the whole COL concept is pure BS--an idea the FCC has allowed broadcasters to abuse for decades. (Uh, "WPGC, Morningside!"). Rumor has it that 95.1 will more likely feature Frank than Jack--as in Sinatra. Might be a good move if the signal turns out to be marginal--give 'em something they can't get on the other 16 FM stations--so they'll have to fine-tune the SOB. If they slap a broad-based contemp format like Jack on a weak signal, they'll be available for purchase within a year. Ain't enough diaries on PCB's West End to make a dent.
> > Hey, Northwest Florida folks...Jack wants to know if that
> > new 95.1 signal (Ebro) is on-air near Panama City yet? If
>
> > not, Jack loves July 4th barbecues. Love, Jack!
>
> What made Ebro qualify as a COL?? Me and a friend did some
> a-looking on the topographics online and found Ebro to be a
> dot in the middle of nowhere....
>
Ebro is home to the dog track. Otherwise, it's... well, a few houses and a Tom Thumb. Proof, again, that the whole COL concept is pure BS--an idea the FCC has allowed broadcasters to abuse for decades. (Uh, "WPGC, Morningside!"). Rumor has it that 95.1 will more likely feature Frank than Jack--as in Sinatra. Might be a good move if the signal turns out to be marginal--give 'em something they can't get on the other 16 FM stations--so they'll have to fine-tune the SOB. If they slap a broad-based contemp format like Jack on a weak signal, they'll be available for purchase within a year. Ain't enough diaries on PCB's West End to make a dent.
> > Hey, Northwest Florida folks...Jack wants to know if that
> > new 95.1 signal (Ebro) is on-air near Panama City yet? If
>
> > not, Jack loves July 4th barbecues. Love, Jack!
>
> What made Ebro qualify as a COL?? Me and a friend did some
> a-looking on the topographics online and found Ebro to be a
> dot in the middle of nowhere....
>
Re: #1 With The Dogs!
> Rumor has it that 95.1 will more likely feature Frank than Jack--as in
> Sinatra. Might be a good move if the signal turns out to be
> marginal--give 'em something they can't get on the other 16
> FM stations--so they'll have to fine-tune the SOB.
Seems more likely. With studios at Bay Point, a format for upscale
retirees maybe?
> Rumor has it that 95.1 will more likely feature Frank than Jack--as in
> Sinatra. Might be a good move if the signal turns out to be
> marginal--give 'em something they can't get on the other 16
> FM stations--so they'll have to fine-tune the SOB.
Seems more likely. With studios at Bay Point, a format for upscale
retirees maybe?
M
mountaineer
Guest
Adult Standards?
Yup--Frank, Tony, Barbara... 60's/70's MOR. Something along those lines. Stinking book don't matter--just sell the image. Even then, with Smooth Jazz and Wave both focused on 45-64, it ain't a slam dunk. But when you're the 17th FM in a market of ANY size (much less a market the size of Terre Haute) there ain't much left for the pickin'...
> > Rumor has it that 95.1 will more likely feature Frank than
> Jack--as in
> > Sinatra. Might be a good move if the signal turns out to
> be
> > marginal--give 'em something they can't get on the other
> 16
> > FM stations--so they'll have to fine-tune the SOB.
>
> Seems more likely. With studios at Bay Point, a format for
> upscale
> retirees maybe?
>
Yup--Frank, Tony, Barbara... 60's/70's MOR. Something along those lines. Stinking book don't matter--just sell the image. Even then, with Smooth Jazz and Wave both focused on 45-64, it ain't a slam dunk. But when you're the 17th FM in a market of ANY size (much less a market the size of Terre Haute) there ain't much left for the pickin'...
> > Rumor has it that 95.1 will more likely feature Frank than
> Jack--as in
> > Sinatra. Might be a good move if the signal turns out to
> be
> > marginal--give 'em something they can't get on the other
> 16
> > FM stations--so they'll have to fine-tune the SOB.
>
> Seems more likely. With studios at Bay Point, a format for
> upscale
> retirees maybe?
>
Re: Adult Standards?
> Yup--Frank, Tony, Barbara... 60's/70's MOR. Something along
> those lines. Stinking book don't matter--just sell the
> image. Even then, with Smooth Jazz and Wave both focused on
> 45-64, it ain't a slam dunk. But when you're the 17th FM in
> a market of ANY size (much less a market the size of Terre
> Haute) there ain't much left for the pickin'...
>
I guess you haven't heard Wave lately. It's focus is not 45-64 - more like 35-54... basically a Rock AC... But MOR is a tough sell... and most importantly - a stand alone vs. three clusters - no matter what the format is a tough sell.
> > > Rumor has it that 95.1 will more likely feature Frank
> than
> > Jack--as in
> > > Sinatra. Might be a good move if the signal turns out to
>
> > be
> > > marginal--give 'em something they can't get on the other
>
> > 16
> > > FM stations--so they'll have to fine-tune the SOB.
> >
> > Seems more likely. With studios at Bay Point, a format for
>
> > upscale
> > retirees maybe?
> >
>
> Yup--Frank, Tony, Barbara... 60's/70's MOR. Something along
> those lines. Stinking book don't matter--just sell the
> image. Even then, with Smooth Jazz and Wave both focused on
> 45-64, it ain't a slam dunk. But when you're the 17th FM in
> a market of ANY size (much less a market the size of Terre
> Haute) there ain't much left for the pickin'...
>
I guess you haven't heard Wave lately. It's focus is not 45-64 - more like 35-54... basically a Rock AC... But MOR is a tough sell... and most importantly - a stand alone vs. three clusters - no matter what the format is a tough sell.
> > > Rumor has it that 95.1 will more likely feature Frank
> than
> > Jack--as in
> > > Sinatra. Might be a good move if the signal turns out to
>
> > be
> > > marginal--give 'em something they can't get on the other
>
> > 16
> > > FM stations--so they'll have to fine-tune the SOB.
> >
> > Seems more likely. With studios at Bay Point, a format for
>
> > upscale
> > retirees maybe?
> >
>
M
mountaineer
Guest
Re: Adult Standards?
Actually I have heard Wave lately, and I'll betcha a beer at Hooters that their largest islolated 10-year demo is women 45-54; if it does well 35-44 it's only because both CHRs are aimed too young and are giving both Wave & Sunny too much room. To me Wave sounds like what a consultant would've called 35-54 five years ago. But, yeah, I agree with you on the bottom line: a standalone vs. three clusters has a tough row to hoe--and the Bay Point scenery won't help the AE out on the mean streets of Panama City!
> I guess you haven't heard Wave lately. It's focus is not
> 45-64 - more like 35-54... basically a Rock AC... But MOR is
> a tough sell... and most importantly - a stand alone vs.
> three clusters - no matter what the format is a tough sell.
Actually I have heard Wave lately, and I'll betcha a beer at Hooters that their largest islolated 10-year demo is women 45-54; if it does well 35-44 it's only because both CHRs are aimed too young and are giving both Wave & Sunny too much room. To me Wave sounds like what a consultant would've called 35-54 five years ago. But, yeah, I agree with you on the bottom line: a standalone vs. three clusters has a tough row to hoe--and the Bay Point scenery won't help the AE out on the mean streets of Panama City!
> I guess you haven't heard Wave lately. It's focus is not
> 45-64 - more like 35-54... basically a Rock AC... But MOR is
> a tough sell... and most importantly - a stand alone vs.
> three clusters - no matter what the format is a tough sell.
Re: Adult Standards?
> Actually I have heard Wave lately, and I'll betcha a beer at
> Hooters that their largest islolated 10-year demo is women
> 45-54; if it does well 35-44 it's only because both CHRs are
> aimed too young and are giving both Wave & Sunny too much
> room. To me Wave sounds like what a consultant would've
> called 35-54 five years ago. But, yeah, I agree with you on
> the bottom line: a standalone vs. three clusters has a tough
> row to hoe--and the Bay Point scenery won't help the AE out
> on the mean streets of Panama City!
>
>
> > I guess you haven't heard Wave lately. It's focus is not
> > 45-64 - more like 35-54... basically a Rock AC... But MOR
> is
> > a tough sell... and most importantly - a stand alone vs.
> > three clusters - no matter what the format is a tough
> sell.
>
I don't disagree that 45-54 women will probably be its best cell based on the existing cume. 45-64 stations don't play Styx, Simple Minds and U2. 40-49 is the real core with five years on the other side. Actually, you would've called it 25-54 five years ago - which is why I said 35-54.
> Actually I have heard Wave lately, and I'll betcha a beer at
> Hooters that their largest islolated 10-year demo is women
> 45-54; if it does well 35-44 it's only because both CHRs are
> aimed too young and are giving both Wave & Sunny too much
> room. To me Wave sounds like what a consultant would've
> called 35-54 five years ago. But, yeah, I agree with you on
> the bottom line: a standalone vs. three clusters has a tough
> row to hoe--and the Bay Point scenery won't help the AE out
> on the mean streets of Panama City!
>
>
> > I guess you haven't heard Wave lately. It's focus is not
> > 45-64 - more like 35-54... basically a Rock AC... But MOR
> is
> > a tough sell... and most importantly - a stand alone vs.
> > three clusters - no matter what the format is a tough
> sell.
>
I don't disagree that 45-54 women will probably be its best cell based on the existing cume. 45-64 stations don't play Styx, Simple Minds and U2. 40-49 is the real core with five years on the other side. Actually, you would've called it 25-54 five years ago - which is why I said 35-54.
Re: Adult Standards?
> Jack has a daddy named Frank. Daddy is vacationing at Bay
> Point on PCB this July 4th weekend and thinks we'll be
> hearing some Dale "The Voiceman" Reeves sweepers any day
> now..."From Sinatra to Streisand, 95.1, Frank-FM". LOL!
>
Will be a tough sell...
> Jack has a daddy named Frank. Daddy is vacationing at Bay
> Point on PCB this July 4th weekend and thinks we'll be
> hearing some Dale "The Voiceman" Reeves sweepers any day
> now..."From Sinatra to Streisand, 95.1, Frank-FM". LOL!
>
Will be a tough sell...
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