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95.3 / 100.5 The Beach, San Luis Obispo....
- Thread starter Todd
- Start date
They've already laid off a couple of programming people, cut another from full to part-time. It doesn't get any leaner over there. Some project a fire sale in their future.?Todd said:
The in-house top-40 guy is handling the Beach music now. I heard Dead or Alive in the middle of the day last week. Sounded great next to Gordon Lightfoot. :
This will be good for KPIG though, as the classic rock-leaning listeners drift away from the Beach.
A train wreck now that the morning guy/programmer is gone. Dave was the best thing to happen to the Beach. It's an iPod set far beyond "Shuffle."
It an iPod now set on "Crap." No consistency whatsoever. What's Mapleton thinking?
I think they should split the simulcast and serve the North County separately than Pismo and the South County.
It an iPod now set on "Crap." No consistency whatsoever. What's Mapleton thinking?
I think they should split the simulcast and serve the North County separately than Pismo and the South County.
Todd said:Hate to be the "bearer of bad news"... but they look really strong in the ratings. Mapleton (aka... What are they thinking) has the top 2 25-54 stations in the market. The Beach being one of them. Hurry... trash it! :
One book means nothing in SLO county, because the ratings depend ALOT on where the diaries get dumped. Those who are market savvy know that, and are the first ones to do a zipcode analysis after every book.
When the north county gets flooded with diaries, look for the beach & the jug to do well...and they did. If the south county had more diaries...the beach would have plummeted since they have little penetration there.
Everything could look different after the fall book, depending on the diary placement.
Todd said:
Actually, 95.3 is only a class A signal, is very weak in most areas of SLO Metro, and does not penetrate the south county very well. Which is why two other groups passed on buying it (including CC), because it cannot be upgraded. That's also why Mapleton bought the 100.5 signal in Templeton (another class A) to simulcast the Beach into the north county.
The Fox has always reached SLO, no surprise there. Same with KPAT. If it were a south county book, how do you explain the sudden one-book increase by KPRL? Again, in this market you can't 'guess' by looking at just the numbers...local vets know that doing a zipcode analysis in your Maximiser will show you the big picture.
Example: about ten years ago we had what was called the "K-Otter book".
For years KOTR would always consistently show up with the same ratings & shares...never breaking into the top 4 of KZOZ/KKJG/KSTT/KSLY. Then suddenly, without changing anything, they go to #1 12+! After sitting down and crunching the zipcodes of the in-tabs, we found that Arbitron oversampled the north coast (Morro Bay, Cayucos,etc.). At that time KOTR had a limited signal, and was known as a "north coast community radio station". The loyal listeners got behind KOTR and drove it to the top of the book.
The next book, Arbitron did a better job of diary placement and KOTR settled back into it's position in the market. Sadly, they still can't seem to keep consistent in this area...one book, the north county gets more books than the coast or south county...or visa versa.
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