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95.5 WBTS (WSB) signal alot weaker.

I have noticed 95.5 Wbts/(WSB) signal is alot weaker to the north....Hartwell, Elberton, Royston. The signal was alot clearer when it was 95-5 The Beat. I started noticing the weaker signal weeks b4 the switch. Have they moved to another tower site or reduced power? The 103.7 (4K watts) signal is far better up that way. 95-5's signal was almost as good as the 97.1 Blowtorch.....now its just a bic lighter up that way.
 
Are you talking about the Beat's original signal towards Winder (???, the one with Stone Mountain in the way, not the True Oldies/Fish stick), or the Beat just before the flip? AFAIK the only change has been turning off the stereo.

I could see the original move-in signal being stronger in the cities you mention (particularly Elberton!) versus the current Chateau Elan signal (same tower as 97.1 but lower power and HAAT, 40k/1417ft vs. 98k/1585ft), since it was more to the east, but they have been off of that signal for a while now.
 
I don't know why the signal would be weaker to the north. But, I have a theory.

Cox/Atlanta has some super engineers, starting with its CE. These days, stations with transmitter sites in outlying areas tend to maximize the signal toward the main market. Though the coverage map shows a circle, the signals are actually (unofficially) directional. On FM, this can be done without applying for a directional antenna CP. I'm not an engineer, but I'm told that one way to partially accomplish this is to mount the antenna on a different side of the tower, probably the side facing Atlanta in this case, which is in accordance with FCC rules.

Once again, I don't know the answer to the question, but this might be the reason.
 
I am sure that the Cox engineering crew put the antenna on the side of the tower that will give most coverage in the market. The lack of coverage TJB is noticing might be some close low power educational station which is running now that school is back in or a translator or some one remembered to turn on with in a couple of hundred miles. This construction permits that could have an effect:
http://www.radio-locator.com/info/WMXP-FL
 
Also, I remembered that when WYAY-FM moved its main antenna off that tower, 95.5 moved its antenna to WYAY's former position, which was a better spot.
 
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