I was reading from an earlier post (Early KUBE Years) that between K-Lite's ending and the first KJR-FM, the station stunted as "The Northwest's New 95.7". What was that all about? Also, do you have any details on why K-Lite ended and why KJR-FM went away for Mix?
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95.7 After K-Lite
- Thread starter ksradiogeek
- Start date
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searadiofreak
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There was a tremendous desire to continue the KJR brand in the 90's on FM. I am not certain, but I think the "95", or 95.7 frequency had a lot to do with it. Unfortunately, many PD's put their own stamp on it, and it never regained a pop top40 oldies feel. Yeah, they tried to imitate the jingles, but beyond that the music was not quite right. Some wanted a rock feel, some wanted a pop feel, but it never really was established. Perhaps KJR-FM today is the best route...back to basics, the top 300 hits from 1964 to 1980. What is lacking, of course, is the personality that made KJR AM great.
ksradiogeek said:
Why K-Lite ended is something I'm not sure of. They did pretty well ratings wise (KRWM was then a new station at the bottom of the ratings pile with a shaky future. There was even talk of it flipping to something else. But when K-Lite vanished, they decided to stay the course. Where they've been ever since. KRWM tried to steal some of K-Lite's imaging ("106.9 Seattle's K-Warm" didn't go over so well......)
"The Northwest's New 95.7" was a subtle nod to KUBE's early history as "The Northwest's New 93 FM" and was VERY '80s heavy at a time when virtually all '80s pop music vanished from the airwaves. Replaced by grunge rock on one end, gangsta rap on the other and sluggish Adult Contemporary, tired '60s oldies and yee-haw Country in the middle. It was a stunt that only lasted a few weeks before 95.7 launched into KJR-FM which was then, all '70s music.
The "Mix 95.7" layer of the 95.7 archeology began in 1998 and lasted until 2000....
I still remember the stunt after Mix, before it became "The Beat", where they played a continuous loop of a heart beat sound, with IDs in the middle for like 3 straight days. "The Beat" was an attempt to bring Rhythmic Oldies to the market but the format never really took off like it did in other markets, but that also only lasted for 2 years before Clear Channel came in and threw it out and stunted with "Quick 96" for a few days, before heading back to the present-day KJR-FM (Now Oldies 95.7).
When in 1998 did KJR change to Mix?
Also, if you have any airchecks of that stuff (K-Lite, first KJR, Mix, heart beat stunting, The Beat), let me know. I would love to hear them!
One more thing, when did 95.7 officially flip to The Beat?
I do remember the Quick 96 stunt. I've listened to a couple clips from that. That sounded pretty cool!crainbebo said:
ksradiogeek said:
I actually remember that one too. I listened to it every so often during the time that was going on, and it was actually kind of an interesting format, and an intriguing way to stunt between formats.
FYI ... The "Quick" format was "programmed" from the CD's the research companies would send out with song hooks that were used for focus group testing. Creative way to put them to some use!
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