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95.7 The Wolf Is Here!

M

Madmansam

I heard the change online. Actually started one minute later than expected at 7:51AM
 
That's because we're at least 30-45 seconds behind at high speed connections.

Brother, what a snoozer of a filp!!!!! I bailed just as the music started.
 
Im so thrilled about "The Wolf" coming to the Bay Area, between Movin 99.7 and their commercials We are so lucky to have CBS and their outstanding formats, Entercom how can we thank you for providing us with country music!!! Let me guess your going to have your commercials featuring some cowboy or cowgirl riding a mechanical bull? Thanks Entercom !!!!
 
The Wolf 95~seven should do a LMA with KRTY 95~three and get better coverage in San Jose and the South Bay. The combined coverage complements each other and the close dial positions aint too far of a stretch.
 
Thumbs up to Entercom for making this flip, which I first read about a few weeks ago.

They've done VERY well in several major markets in launching 'the Wolf', including KKWF knocking off longtime country powerhouse KMPS out of the #1 slot in adults 25-54 after less than a year in Seattle.
 
Is there ANY chance that The Wolf will pick up the syndicated show
"After Midnite With Blair Garner," once they announce their on-air line-up?
 
Henry Ochs said:
Is there ANY chance that The Wolf will pick up the syndicated show
"After Midnite With Blair Garner," once they announce their on-air line-up?
Click to expand...

My guess: YES. Just a guess, but The Wolf here in Seattle runs the show & you now have the same manager there. So it's certainly a likelihood.
 
I certainly hope our new country station here in LA (KKGO, aka GoCountry105) will add one of Garner's shows; he also has a new show from 7 PM/midnight, which was launched on January 8th.
 
Hey guys...don't be so hard on Entercomm's choice of going Country! You gotta realize that the San Francisco listening/measuring is not just in The City. Two stations from the Central Valley are in the SF Book. Namely, KATM, Citadel's 50 kW from Modesto. Transmitter on Mt. Oso and then there's KFGY, a little Class A from Healdsburg that must be listened to in North Bay to be in the book. Combined they've got a 1.1 rate. Not bad for non-rimshotters getting to people that want to listen to country in their cars. Now KMAX (The Wolf) will be covering all the metro Bay and East bay with their 50kW from San Bruno plus KMAX-1 radiating from atop Mount Diablo. There's only two things...well maybe three that count in FM radio. Coverage, coverage and content. You watch. I think they've got a winner there. Same thing happening in LA. Saul has dumped his Classical to go KKGO-Country. With that old time Mt Wilson rig...talk about coverage. KFRG, from San Berdoo...transmitting from the Big Bear hill...gets into the Orange book.
 
I for one am thrilled to have a country station that comes in clear as a bell in Napa. When the Bear was canned (due to financial issues) there was a piece of the bay area hit hard with the thought of no more country. Unless of course you were lucky enough to get the Modesto or Sac stations to come in. Losing JD and the gang was terrible. I wish the Wolf would at least offer a place for a few of the Bear's gang to come in and continue doing what we loved about them!!! Surely we hope the Wolf doesn't let us down. Don't over play the crap out of the same songs everyday. Mix in some old timers country and some new and you will have a winning combination of listeners who only care about one thing!!!...GOOD OLE COUNTRY MUSIC!!! Thanks to the wolf, and welcome to the bay area baby!!!
 
Personnally, I hope the Wolf wanders off, far away from the Bay Area!!!!!!!!! How many times do they have to try it here? Its not going to last, it will be long gone before Bush is out of office !
 
i disagree. this is the best sounding country station (musicwise) that i've heard in the bay to date. MUCH MUCH better than our friend mr. Bear or Young Country.
 
It's real listeners. The people calling up and comenting are from the Bay Area. There was a good listener call from San Bruno today.

Do you guys remember when KFRC first changed on Labour Day weekend of 2005?

It seemed like that within the first hour (of the format change) listener calls were aired on KFRC that said how much they loved the new station. There was no reference to any town and not even call letters! It was so generic it made me think of a pharmacy.

At this point I am very impressed on how they are handling the presentation of the Wolf and it should be expected that this station will establish itself as a viable force sooner that other recent format changes and start ups.

What are some of your opinions of how the Wolf has been presented and where do you think it will go?

Newsperson
 
The station is not a country station, but is...It's presented in an up-tempo, fun and full-throttle fashion by design. The idea is to take from other formats and not just build on an underserved country lifegroup. This is what was proposed to Bonneville in Summer 03 before the sign on of thier version of country. I know I was interveiwed by Valerie in Washington DC in July 2003 for the position and proposed the same (WOLF) design. Bonneville didn't get - She took the manifest back to Chuck Twidle who veto'ed the design. I even got them to hire RWPC. When they hired Ray Massie, Rusty Walker took the money and bowed to the AC presentation KZBR employed. That's why they never amounted to bear shit in the woods. Enter - Entercom with Scott Mahalick fresh off a dismantling of KMPS in Seattle. The Wolf is the entire package Mahalick employed with Citadel and their country stations. Again, by design this station has be built to be fast, quick, in your face...With the real KFRC delivery from the 80's now in 2007.
 
Mike Moore may take exception with the "same package used at Citadel". The Wolf brand as aired at Entercom stations, is his signature, not Scott's. The Wolf has a chance to be successful for one reason. Its not Bonneville. And Entercom HAS to make it work.

The overhyped delivery hasn't played well in the Bay in a decade, particularly with adults. Check the Bay market leaders...I don't see a hyped station like this in the group. The Wolf will have more money to work with for marketing...more money for talent...and a PD who is rich in his own right and willing to swing for the fences.

It won't work by sounding like a Modesto (Mahalick's success to my recollection) radio station...and it doesn't have a station ripe for repositioning and as cheap as CBS's KMPS to beat on this time. I'd predict a 2.4 or better in the first six months...which will put in on a par with what happened in country's previous incarnation.
 
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