95.7

[radioresearcher]

With KFRC essentially bailing on the Oldies format, I would wonder whether this would be a better format for 95.7. They could program it not to take from KOIT - and it would give them an exclusive format (although they had one with Country - at least in SF).

It seems that the best shot 95.7 had was when it was CHR - they blew it up with well over a 2 share - they haven't really come close since.

When the Oldies station in Nashville bailed - Cumulus picked up the format and put it on their ailing Hot AC and almost tripled their ratings - and are very competitive ...

<P ID="edit"><FONT class="small">Edited by radioresearcher on 09/04/05 01:55 AM.</FONT></P>

 

[allisonmarie]

> With KFRC essentially bailing on the Oldies format, I would
> wonder whether this would be a better format for 95.7. They
> could program it not to take from KOIT - and it would give
> them an exclusive format (although they had one with Country
> - at least in SF).
>
> It seems that the best shot 95.7 had was when it was CHR -
> they blew it up with well over a 2 share - they haven't
> really come close since.
>
> When the Oldies station in Nashville bailed - Cumulus picked
> up the format and put it on their ailing Hot AC and almost
> tripled their ratings - and are very competitive ...
>
KKYA 1260, KKYA-FM 95.7 Would make a great simulcast oldies station!

 

[LKellerIII]

> > When the Oldies station in Nashville bailed - Cumulus
> picked
> > up the format and put it on their ailing Hot AC and almost
>
> > tripled their ratings - and are very competitive ...
> >
>
> When K-Best in San Diego bailed on Oldies a couple of years ago, another station picked up the format right away. Don't know about their ratings - and this was before a bunch of suits decided 60s hits were advertising poison

 

[grudgelfeltz]

> > > When the Oldies station in Nashville bailed - Cumulus
> > picked
> > > up the format and put it on their ailing Hot AC and
> almost
> >
> > > tripled their ratings - and are very competitive ...
> > >
> >
> > When K-Best in San Diego bailed on Oldies a couple of
> years ago, another station picked up the format right away.
> Don't know about their ratings - and this was before a bunch
> of suits decided 60s hits were advertising poison
>

To be precise about it, it was the advertiser suits that decided no one over age 50 is a desirable customer. Radio is not the only medium facing rigid, unbending insistence on younger listeners/viewers/readers. (You'll notice that network TV news has been abandoned by all but the pharmaceutical companies because the median age of its audience is about 60). Oldies on radio is the next "Music Of Your Life." It'll be stuck on marginal AM signals and done on the super-cheap if it's available at all. My air-talent friends in eastern markets have already bailed out of it and "gone country" because they can see there's no professional future in it. Just as "Beautiful Music" disappeared when the audience aged (and died) and was replaced by "Smooth Jazz," "Oldies" is being replaced by "Jack," "Max" and so on.