Imus and Scott Shannon's True Oldies. The decision has already been made.
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95X's New Format Is
- Thread starter RomeToupee
- Start date
If You're Right...
...It'll be "Opie & Anthony - Part 2". Music targeted at 45-64.
WSEN is live and local, and has that audience pretty well covered.
I'm guessing that this wouldn't be the last spin on the "Wheel 'O Formats".
...It'll be "Opie & Anthony - Part 2". Music targeted at 45-64.
WSEN is live and local, and has that audience pretty well covered.
I'm guessing that this wouldn't be the last spin on the "Wheel 'O Formats".
How many times in the past five years has 95X been rumored to flip? I'll believe it when I hear it.
I think youre right, Brian. BTW you're ugly but you sound great on the air these days. Why doesn't 95x use a local, with some actual talent and friends to pull them out of the dump? The stern thing left a bad taste in the public mouth for syndicated shows. Scott Shannon and Imus, if true, will put them back in the .03 category like WNDR in it's ending few years. WSEN is pretty heavy stuff and the new AM sounds great too. Fine ill give them a .04 because the tower is next to a church.
Psychotic Reaction
Great. Now we have Brian "Ocean" posting, then commenting about himself.
I think that a live and local morning show would be a great idea for 95X. Anybody know where they can find one? I mean a good one, that exists somewhere besides in the imagination of a local never-was that displays symptoms of associative disorder.
Great. Now we have Brian "Ocean" posting, then commenting about himself.
I think that a live and local morning show would be a great idea for 95X. Anybody know where they can find one? I mean a good one, that exists somewhere besides in the imagination of a local never-was that displays symptoms of associative disorder.
If this were 10 or 15 years ago, I might have suggested Bill Keeler. And I'm sure he'd still prefer mornings in Syracuse over afternoons on WXUR.
But I don't think he's as entertaining as he used to be, and based on the way his Utica TV show didn't seem to last very long in Syracuse, I'm assuming the Syracuse audience didn't really catch on.
Also seems like he's got a deal where he owns his own show, basically buying the block of time from the station... selling his own spots... and then pocketing the profit. It's a deal you can easily get away with in Utica (CC was desperate for cash on Kiss-FM, and WXUR will take money any way they can get it). I doubt he could get a deal like that with 95X.
But I don't think he's as entertaining as he used to be, and based on the way his Utica TV show didn't seem to last very long in Syracuse, I'm assuming the Syracuse audience didn't really catch on.
Also seems like he's got a deal where he owns his own show, basically buying the block of time from the station... selling his own spots... and then pocketing the profit. It's a deal you can easily get away with in Utica (CC was desperate for cash on Kiss-FM, and WXUR will take money any way they can get it). I doubt he could get a deal like that with 95X.
C
ChiaHead
Guest
The Imus/oldies scenario could actually work IF they market the change.Imus has a following in Syracuse and it seems like WHEN was able always to get advertisers to buy the show.With WSEN's move to classic hits,a pure oldies FM niche is available. Plus the expense savings would be substantial since few local bodies would be needed.
This all makes a lot of sense so it probably won't happen.
This all makes a lot of sense so it probably won't happen.
Re: Psychotic Reaction
Actually, I chose that name purely for sake of sarcasm.SirRoxalot said:Great. Now we have Brian "Ocean" posting, then commenting about himself.
ChiaHead said:With WSEN's move to classic hits,a pure oldies FM niche is available.
But remember, "classic hits" (at least the way WSEN defines it) is still like an oldies station. They're just ditching the 50s and early 60s stuff, and forging into the early 80s. That's not really an "abandonmment" of oldies, so much as it's just keeping up with the tastes of the target demographic audience. Even though there are many listeners who love "pure" oldies, there aren't many advertisers going after the 55+ crowd. Most still want 25-54.
Still, I think ANY oldies station could do well against WSEN simply by marketing itself. I've said it time and time again on this board, WSEN doesn't do enough to let people know they exist. They need to do more "mainstream" outside marketing. Billboards on 690 and 81... ads on the side of Centro buses, and TV. WTVH doesn't count, nor does a simple "run of schedule" trade deal -- they need to actually buy time when people are watching, like during the news or prime-time. ROS trade spots almost always get pushed to overnights.
An oldies station that's properly marketed, and has attractive contesting to match, could easily overtake WSEN within a year or two. Of course, "attractive contesting" usually involves some gimmick to make people listen during all dayparts, and that usually means live jocks.
Cant agree with you on that one Bob. WSEN is rock solid in this market, nothing needed. Imus on 95x? It's just another big, dumb, corporate move. This could also be a way to "flush the system" then go back to classic rock down the road.
Corporate Genius
"True Oldies" is a niche format, with an audience limited to 50+. WSEN does well in Syracuse, but not as well as several other stations. Even if 95X carves a share or two from them, they still are near the bottom of the ratings heap. What's the point?
I'd LIKE to think that Citadel is smarter than that.
Then again, Farid has to spread the $5-mill annual cost of Imus across as many stations as possible in order to make that deal look less like a "stupid deal".
"True Oldies" is a niche format, with an audience limited to 50+. WSEN does well in Syracuse, but not as well as several other stations. Even if 95X carves a share or two from them, they still are near the bottom of the ratings heap. What's the point?
I'd LIKE to think that Citadel is smarter than that.
Then again, Farid has to spread the $5-mill annual cost of Imus across as many stations as possible in order to make that deal look less like a "stupid deal".
Stunned
Owner, Ocean, Shovel Boy: This may be your finest hour. Stand up, take a bow. Just act like you've been there before. No under-arm farting noises and end zone victory dances, please. Now then. Roxalot offers a good point about 95X in an unrelated thread on the Buffalo board.
Owner said:Cant agree with you on that one Bob. WSEN is rock solid in this market, nothing needed. Imus on 95x? It's just another big, dumb, corporate move. This could also be a way to "flush the system" then go back to classic rock down the road.
Owner, Ocean, Shovel Boy: This may be your finest hour. Stand up, take a bow. Just act like you've been there before. No under-arm farting noises and end zone victory dances, please. Now then. Roxalot offers a good point about 95X in an unrelated thread on the Buffalo board.
Morning Show?
Hey, I just suggested in a thread about Doug Tracht that Farid might want to bring the Greaseman back from radio purgatory and install him as the morning guy on 95X. That would make a lot more sense than Imus. He could probably get him at an affordable price.
Hey, I just suggested in a thread about Doug Tracht that Farid might want to bring the Greaseman back from radio purgatory and install him as the morning guy on 95X. That would make a lot more sense than Imus. He could probably get him at an affordable price.
I think if I was going to "save" 95X, and I would have done it a long time ago, is to focus the music from the mid 70's to mid-to-late 80's like "Buzzsaw" on Sirius. Classic hard rock; no Pink Floyd, no Nickleback, no Korn, no Stones......
.....or just go JACK-FM and clean house.
.....or just go JACK-FM and clean house.
Grease is very entertaining but again, syndicated. Wease would be better because he's a staple and known in the western tsa. Neither are local. Hiring the right local people is the only answer. Give it some time to set in and get numbers, then syndicate it from here. Just doesnt happen in this big world of wal-mart radio. They would never have had to give up classic rock if the change after Stern had been done properly.
Getting Greasy
My thinking is that The Greaseman would have to be live and local. His current "syndication", such that it is, could originate from Syracuse. He needs to re-establish himself as a ratings force if he's going to revive his career.
My thinking is that The Greaseman would have to be live and local. His current "syndication", such that it is, could originate from Syracuse. He needs to re-establish himself as a ratings force if he's going to revive his career.
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