According to the FCC FM Query, this is a translator for 980 KEYQ and seems to be the latest of AM stations in the Central Valley adding a FM translator. Heard this station clearly from River Park all the way to just north of the Fig Garden loop. Unlike a certain low power FM, this station was placed on a good frequency, no co-channel interference and the closest adjacent, KUBB 96.3, doesn't bleed over onto it.
OK i was able to hear the 96.1 here in Clovis with a bit more effort.