> Hmmm...Very interesting Steve. Sounds like a great format.
> Flinn (as usual) has nothing to lose. CC could put it on
> 102.9 and be on the cutting edge. Now that CAFTA is law,It's
> a natural for Wal*Mart as title sponsor, and it just may be
> the right time for a format that will serve the soon to be
> coming influx of new mid-southerners, who will need those
> Wal*Mart jobs anyway, AND who come with obvious built-in
> linguistical advantages over the locals, not to mention MUCH
> more reasonable wage requirements. Plus it sounds like a
> hell of a lot of fun. I vote SI!
>
I do not know anything about how many big corporate advertisers local Spanish stations are tapping into. However, one in particular I liked recently was El Parton restaurant sponsoring the 3 on 3 soccer touranment. The ad spots were everywhere. I frequent their establishments, especially the one in Bartlett. They make the business and you could not ask for nicer folk. Also, when I used to be a GM at one of the Choice Hotels in the area, we ran an employment ad on 96.1. It was a huge success. The phones rang off the hook. The radio staff was very helpful with the marketing and the translation part. The point I am trying to make is the format can have a bliss marriage of local established business and major accounts like car dealerships, etc. The only draw back is seeing if the format can keep the attention span of adults to catch on. Maybe the station could tie the changeover with a concert of reggaeton stars at a Redbirds game or at an area park with fireworks. Maybe people who like other formats would listen and become interested. Now my brain hurts, but I hope you get the idea.
