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96.1 KZQ Billboards

I am starting to see many of these billboards. And I guess it would have to do with the new rock station on 107.1, speaking of Rock 107 have not seen one. Wonder why no billboards for them yet. Used to see Mix 97.7 billboards often. As for where I have seen the 96.1 KZQ Billboards; highway 707, Homestown Road, a couple on 17 bypass, Inlet Square Drive, plus the ones on NextMedia's digital billboards. Not sure how many more KZQ billboards are up in the north part of Myrtle Beach.
 
I doubt Qantum has the $$$ for billboards. Tough to spend money that you don't have. Especially when most of the inventory that Rock 107 airs is likely at $10/spot or added value. Maybe Max & Co. can turn it around. However...

MUSIC-BASED FORMATS ON TERRESTRIAL RADIO ARE DEAD

Move on.
 
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