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96.1 Now has flipped to Mix 96.1

TheFlameThrower said:
yes I am referring to KXXM which was originally at one time KSAQ Q96....again nobody is listening to this station ...and nobody english or spanish goes to the radio and cares about AD's be it in english or spanish who are we kidding here...sure the sales team can convince advertisers ur money is better spent here but it's garbage it's a crappy format with zero sustainabilty ..srsly if you think that's what a radio listener cares about get out of the biz that's why terrestrial radio is tanking in general
Click to expand...
The numbers the station has are very likely sustainable and they are at a level that is competitive among the other Hispanic targeted stations in the market.

If we look at the "original" mainland station with this format in Miami, we see that it continues to be very very strong and is billing well. The concept is valid, because it appeals to Hispanics who like English language "pop" music and have always liked it. All over Latin America there are many, many very successful stations doing that, so the idea is perhaps 70 years old... or more.

What limits that format in San Antonio is the percentage of people who are Spanish dominant who like English language music. In Miami, there is a huge population of 25-54 Hispanics who are refugees from nations with violence or totalitarian governments but who grew up listening to English language music. San Antonio is less of a destination for that kind of immigrants. But the format is not "garbage" and "crappy".
 
DavidEduardo said:
The numbers the station has are very likely sustainable and they are at a level that is competitive among the other Hispanic targeted stations in the market.

If we look at the "original" mainland station with this format in Miami, we see that it continues to be very very strong and is billing well. The concept is valid, because it appeals to Hispanics who like English language "pop" music and have always liked it. All over Latin America there are many, many very successful stations doing that, so the idea is perhaps 70 years old... or more.

What limits that format in San Antonio is the percentage of people who are Spanish dominant who like English language music. In Miami, there is a huge population of 25-54 Hispanics who are refugees from nations with violence or totalitarian governments but who grew up listening to English language music. San Antonio is less of a destination for that kind of immigrants. But the format is not "garbage" and "crappy".
Click to expand...
don't get me wrong the format works where it needs to work within it's population...S.A. not so much.. it will not sustain itself long term unless the goal is just a quick cash grab before advertisers flee ..but hit me up 4th of July or Labor day when the station starts stunting with Xmas music ..I can head up the station with my idea for the frequency..ha
 
It’s time for 96.1 to reclaim its legacy and lean fully into the Rhythmic/CHR sound that made KTFM a powerhouse in the '80s and early '90s.
Right now, no station in the market is giving love to the artists that defined that era—JJ Fad, Salt-N-Pepa, Bobby Brown, Pebbles, Samantha Fox, Neneh Cherry, Lisa Lisa & Cult Jam, Exposé, Color Me Badd, and others who shaped the Rhythmic movement.
This music is high-energy, feel-good, and deeply nostalgic for the Hispanic community of San Antonio.

Vibe 107.5- Each time Vibe 107.5 pushes deeper into “classic” hip-hop, PPM numbers fall—and it’s happening again. Adding artists like The Weeknd or 24kGoldn under the “throwback” label undermines the format’s credibility. It's too soon, and listeners notice..

Classic Alternative/Alternative- IMO, the best opportunity might be with the new owners of Alpha Media. July 4th or Labor Day Weekend are possible format changes. According to the new owners, SA is one of their key markets.
 
saradio1 said:
It’s time for 96.1 to reclaim its legacy and lean fully into the Rhythmic/CHR sound that made KTFM a powerhouse in the '80s and early '90s.
Right now, no station in the market is giving love to the artists that defined that era—JJ Fad, Salt-N-Pepa, Bobby Brown, Pebbles, Samantha Fox, Neneh Cherry, Lisa Lisa & Cult Jam, Exposé, Color Me Badd, and others who shaped the Rhythmic movement.
This music is high-energy, feel-good, and deeply nostalgic for the Hispanic community of San Antonio.

Vibe 107.5- Each time Vibe 107.5 pushes deeper into “classic” hip-hop, PPM numbers fall—and it’s happening again. Adding artists like The Weeknd or 24kGoldn under the “throwback” label undermines the format’s credibility. It's too soon, and listeners notice..

Classic Alternative/Alternative- IMO, the best opportunity might be with the new owners of Alpha Media. July 4th or Labor Day Weekend are possible format changes. According to the new owners, SA is one of their key markets.
Click to expand...
Time for 96.1 to go back to Chr pop.
 
davi78239 said:
I bet we are the biggest city in America without a top 40 station. Sad. And don’t say 105.3 is hits cause I don’t count that.
Click to expand...
Well…they do exist, and they’re doing what CHR is doing in 2025, so…

One quick look at their playlist shows they’re doing Top 40 in a cluster that has a Rhythmic station down the hall located in a very bilingual market.

Don’t be hung up on semantics.
 
Last edited:
ksradiogeek said:
One quick look at their playlist shows they’re doing Top 40 in a cluster that has a Rhythmic station down the hall located in a very bilingual market.
Click to expand...

Cox doesn’t have a rhythmic station in San Antonio. Having said that, your other points are correct. Maybe Hits 105.3 and Univision's 98.5 The Beat are simply CHR for San Antonio. Granted, we see less of it now for reasons we've discussed here many times before, but, by definition, CHR might not be the same across the entire country. What’s popular in one market might not be a hit somewhere else, or might debut or peak earlier in one area over another.
 
Kent said:
Cox doesn’t have a rhythmic station in San Antonio. Having said that, your other points are correct. Maybe Hits 105.3 and Univision's 98.5 The Beat are simply CHR for San Antonio. Granted, we see less of it now for reasons we've discussed here many times before, but, by definition, CHR might not be the same across the entire country. What’s popular in one market might not be a hit somewhere else, or might debut or peak earlier in one area over another.
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I meant Univision. 🤦🏻‍♂️ Thank you, Kent!
 
Kent said:
Cox doesn’t have a rhythmic station in San Antonio. Having said that, your other points are correct. Maybe Hits 105.3 and Univision's 98.5 The Beat are simply CHR for San Antonio. Granted, we see less of it now for reasons we've discussed here many times before, but, by definition, CHR might not be the same across the entire country. What’s popular in one market might not be a hit somewhere else, or might debut or peak earlier in one area over another.
Click to expand...
CHR and Hot A/C are almost identical.
 
In the past 4 monthlies, KXXM 96.1 has trended:
2.4 - 2.5 - 2.1 - 2.3

Meanwhile, Q101.9 has trended:
5.3 - 4.9 - 3.6 - 2.3

KSMG is leading the market.

Lots we don't know, such as performance in target demos - but not a good look for Q101.9

radioinsight.com

San Antonio

Nielsen Audio PPM Monthly Ratings San Antonio (Market #25) Population: 2,343,300 Black: 187,900 - Hispanic: 1,266,800 Average Quarter Hour Share
radioinsight.com radioinsight.com

As noted here: "iHeartMedia AC “Q101.9” KQXT falls 4.9 – 3.6 – 2.3 for the lowest on the frequency since 1970 as Beautiful Music KCOR-FM."

radioinsight.com

July 2025 (6/26 – 7/23) Nielsen Audio PPM Ratings Day 3: All-Time Highs For KCMO-FM & WRRK

Day 3 of Nielsen Audio's PPM releases are now available for Charlotte, Portland, San Antonio, Salt Lake City,
radioinsight.com radioinsight.com
 
radiofan86 said:
In the past 4 monthlies, KXXM 96.1 has trended:
2.4 - 2.5 - 2.1 - 2.3

Meanwhile, Q101.9 has trended:
5.3 - 4.9 - 3.6 - 2.3

KSMG is leading the market.

Lots we don't know, such as performance in target demos - but not a good look for Q101.9

radioinsight.com

San Antonio

Nielsen Audio PPM Monthly Ratings San Antonio (Market #25) Population: 2,343,300 Black: 187,900 - Hispanic: 1,266,800 Average Quarter Hour Share
radioinsight.com radioinsight.com

As noted here: "iHeartMedia AC “Q101.9” KQXT falls 4.9 – 3.6 – 2.3 for the lowest on the frequency since 1970 as Beautiful Music KCOR-FM."

radioinsight.com

July 2025 (6/26 – 7/23) Nielsen Audio PPM Ratings Day 3: All-Time Highs For KCMO-FM & WRRK

Day 3 of Nielsen Audio's PPM releases are now available for Charlotte, Portland, San Antonio, Salt Lake City,
radioinsight.com radioinsight.com
Click to expand...
Labor Day Weekend is around the corner. Q will stay. Mix 96.1 will likely flip or tweak the format so the same songs are not heard on both frequencies.
 
saradio1 said:
Labor Day Weekend is around the corner. Q will stay. Mix 96.1 will likely flip or tweak the format so the same songs are not heard on both frequencies.
Click to expand...
Different target audience. The duplication does not matter.
 
I don't know. Could AC saturation be harming both stations? If 96.1 is not cannibalizing 101.9, then what is responsible for 101.9's share falling to shockingly low levels?
 
MarkW said:
I don't know. Could AC saturation be harming both stations?
Click to expand...

How much saturation does AC have in San Antonio? Even when you count Mix as AC, it doesn’t have any more AC stations than your average market.

MarkW said:
If 96.1 is not cannibalizing 101.9, then what is responsible for 101.9's share falling to shockingly low levels?
Click to expand...

The obvious answer is poor programming. The AC audience has plenty of choices today that don’t include radio if it doesn’t like what it hears on 101.9. Plus, if Mix is really cannibalizing Q, that means Q's target audience finds the station bad enough that it's willing to sit through talk and commercials in a language it either doesn’t speak or barely speaks. The white population in San Antonio used to really look down on Spanish speakers. You took French, German, or Latin in high school for your foreign language requirement. That prejudice was one of the reasons my mom wanted to get me out of there before I started school.
 
MarkW said:
I don't know. Could AC saturation be harming both stations? If 96.1 is not cannibalizing 101.9, then what is responsible for 101.9's share falling to shockingly low levels?
Click to expand...
If you look at the AC shares in Miami where the most successful AC with mostly English music but Spanish presentation exists, the share for the two leading general market AC stations does not seem to have been highly affected.

Obviously, some Hispanics who like the music blend that is more focused on their favorites along with a "warmer" presentation in their language came from the existing general market AC stations. But it appears that this format variation creates its own core.
 
ha...I'm still here with my original assessment from earlier this year ..Mix 96.1 ...in it's latest incarnation.. is a dud...I think Q101's problem is more KONO and 102.7 than anything else...a LOT of the same classic hits are shared between traditional AC and the current Classic hits /Jack formats...throw in the fact there is not a lot of big core AC only artists around nowadays the ratings for Q were destined to tank..maybe go back to the beautiful music format surely there's an audience for that (that is sarcasm btw)
 


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