> Why does The Beat have Beacause of You by Kelly Clarkson on
> the playlist? Isn't 96.1 The Beat a hip hop station just
> like Power 98 is? Both I believe are Rhythmic/CHRs. So why
> is 96.1 The Beat putting Kelly Clarkson mixed in with hip
> hop music? Makes no sense.
>
Most likely it's research. That's what fuels most of the decisions in radio today. One of the things I dislike about radio today is it's so predictible.
Radio stations have become a bit narrow in their focus actually. There was a time when CHR/Top 40 were one in the same. In other words the station played the top selling records no matter what format they fell into.
Listening to the typical oldies station today you wouldn't guess that the top 40 stations in the '60's played music by Sammy Davis Jr.,Frank Sinatra and Henry Mancini right along with the Beatles, Stones, and Stevie Wonder.
If you look at the way it used to be then Kelly Clarkson isn't as much of a streach. I do realize these are different times.
MikeM