96.1 WSRS & 104.9 WBOQ

[e-dawg]

Are there still chances one of the two FM stations is able to move-in to the Boston Metro area. What are the limitations for 104.9 WBOQ Glouster move-in to Downtown Boston or 96.1 WSRS from Worcester? Can they be able to keep their class if they move-in?

 

[dumber than a box of hair]

Are there still chances one of the two FM stations is able to move-in to the Boston Metro area. What are the limitations for 104.9 WBOQ Glouster move-in to Downtown Boston or 96.1 WSRS from Worcester? Can they be able to keep their class if they move-in?

Why would either of these stations want to move into Boston?

 

[e-dawg]

Are there still chances one of the two FM stations is able to move-in to the Boston Metro area. What are the limitations for 104.9 WBOQ Glouster move-in to Downtown Boston or 96.1 WSRS from Worcester? Can they be able to keep their class if they move-in?

Why would either of these stations want to move into Boston?

Here is your answer?

More format variety and $.

 

[mgpt6]

104.9 to Boston- 105.1 Providence RI
96.1 to Boston- 95.9 WATD-FM

 

[JustinT]

104.9 to Boston- 105.1 Providence RI
96.1 to Boston- 95.9 WATD-FM

The problem stations for WSRS would be 95.5B WBRU Providence RI, 95.7B WZID Manchester NH, 95.9A WATD Marshfield, 96.3A (to be B1) WRZE Dennis, and 96.5A WMLL Bedford NH. In addition, W245AA Beacon Hill would have to be deleted. And they'd never be able to swing a Boston COL, I don't think there's anyway with the adjacent channels that it could go closer than say Southboro or Hudson.

For WBOQ, problems lie in 104.5B WXLO Fitchburg, 104.7B WOCN Orleans, 104.9D WRBB Boston, and 105.1B WWLI Providence - the latter being the biggest problem.

WBOQ could benefit from more advertisers and such by moving in, but 96.1 WSRS pretty much owns Worcester. Sure it's nowhere near as large a market as Boston (seem to recall it's around #110), but it's always the #1 station by a landslide.

The only move-in scenario I could realistically see as things stand now would be 104.5 WXLO. Their signal is extremely strong throughout MetroWest and not bad throughout the northwest suburbs. It wouldn't be able to move much closer (if anything), but that station could work quite well as WEEI's long-desired FM simulcast partner. As the WXLO format does pull decent numbers in Worcester, it could always move to 100.1, with WWFX sliding to the extremely low rated (though poorly signaled) 98.9 WORC-FM.

 

[dumber than a box of hair]

More format variety

A stellar non-sequitur. What does format variety have to do with moving into Boston, especially for WSRS which is and has been a solid #1 in the Worcester market for more than 20 years?

$

Moving a station into a larger market does not necessarily mean more money.

 

[FPB]

>Why would either of these stations want to move into Boston?
>Here is your answer?

>More format variety and $.
>
How would either of these stations POSSIBLY add to the format variety of this area? Please tell me what either of these stations are doing that is in any way unique, or at least not all ready done ad-nauseum by current Boston stations.

 

[Eli Polonsky]

How would either of these stations POSSIBLY add to the format variety of this area? Please tell me what either of these stations are doing that is in any way unique, or at least not all ready done ad-nauseum by current Boston stations.

WSRS has essentially got the audience in Central MA that WMJX has in Boston. Both stations essentially keep their competition out of their respective areas. WSRS has been king of the hill by far in Central MA for years. They'd be foolish to move. Any format that is not well-represented by a strong station in Central MA has their demo audience taken over by a Boston station. WSRS keeps WMJX's ratings low in Central MA, and I don't hear them offering anything significantly different than what we already have on WMJX here in Boston.

WBOQ does play some oldies that WODS does not play, and I for one wouldn't mind being able to hear them better in the Boston area, but just having a few different oldies in the mix would not make them a successful player against the major-market sound of both WODS and WROR in Boston. They're probably better off niched to focus on serving their local North Shore clientele and sponsors.

 

[nd2023]

The AC station is usually the #1 station in the market it's in, since they get most of the at-work listeners. Magic 106.7 can't get into stores and offices in Worcester, so WSRS is the de-facto AC station in Worcester.

 

[JustinT]

The AC station is usually the #1 station in the market it's in, since they get most of the at-work listeners. Magic 106.7 can't get into stores and offices in Worcester, so WSRS is the de-facto AC station in Worcester.

I'm not so sure... WTKK is currently the #5 station in the Worcester market, and they've got the same transmitter location and Class B license as 106.7. It's definately at-work listeners that are keeping the station where it is, but I think they rely on WSRS as a station for Worcester. To me at least, 95.7 WZID is New Hampshire's radio station, and Magic 106.7 absolutely has a Boston feel to it in say Dan Justin's small talk this afternoon about A-Rod and Madonna. The excess of voicetracking and presence of Delilah take away from the station's Worcester identity, but it has a strong morning show and a heritage that (at least in my opinion) keeps people listening and the numbers up.

 

[mgpt6]

How much power could WBOQ add to the south before it had to protect 105.1 Providence? I dont think they have to protect WRBB. Any more power south to cover Boston would limit RBB to Back Bay /South End.

 

[Eli Polonsky]

How much power could WBOQ add to the south before it had to protect 105.1 Providence? I dont think they have to protect WRBB. Any more power south to cover Boston would limit RBB to Back Bay /South End.

I don't think WBOQ can add any more power. In addition to 105.1 Providence, there's also the 104.7 in Orleans on the Cape.

Also, when I get out to the west suburbs beyond 128, sometimes I hear a classical station mixing with WBOQ on 104.9. I don't know where that's coming from.