96.3 Returns to Latino 96.3

[jasonharper2013]

Today i notice that 96.3 goes back To latino 96.3

 

[socamex26]

Today i notice that 96.3 goes back To latino 96.3

I ntoice the name change on Saturday night. I wonder if they changed it because of Exitos going english?

 

[davideduardo]

Today i notice that 96.3 goes back To latino 96.3

I ntoice the name change on Saturday night. I wonder if they changed it because of Exitos going english?

More likely due to having a new PD as of 10 days ago.

 

[Thomps2525]

KXOL had been calling itself LA96.3 since May. But didn't the station start adding more and more English-language hip-hop long before KXOS changed formats? If that's the case, going back to the "Latino" name doesn't make much sense. By the way, the new PD is Pete Manriquez, who in the 1990s was a music director at KPWR, Power 106, which plays...umm...English-language hip-hop. Ya think KXOL will soon be identical to KXOS?

 

[socamex26]

KXOL had been calling itself LA96.3 since May. But didn't the station start adding more and more English-language hip-hop long before KXOS changed formats? If that's the case, going back to the "Latino" name doesn't make much sense. By the way, the new PD is Pete Manriquez, who in the 1990s was a music director at KPWR, Power 106, which plays...umm...English-language hip-hop. Ya think KXOL will soon be identical to KXOS?

It sounds like they went back to their old roots. I'm hearing more Regaaton music and some new latin hits. Very little english music on the station.

 

[jasonharper2013]

since KXOS FM has gone CHR how would that that hurt KIIS,Power And Amp , and now Latino 963

 

[davideduardo]

since KXOS FM has gone CHR how would that that hurt KIIS,Power And Amp , and now Latino 963

Since KXOS has a different playlist from 5 AM to 1 PM during its very, very odd diary-oriented morning show and then after 1 PM, it is really two stations in one. That's not a good way to build any kind of listening habits.

An improved KXOL can hurt KPWR. KXOS, at the moment, is more a threat to its own shareholders than to the CHR's in the market.

 

[Thomps2525]

Mister Eduardo, are you trying to imply that the bosses of corporate-owned radio stations care more about their shareholders than about their listeners? I'm shocked. Shocked, I tell you!

 

[justpassingthough]

I feel like what hurts this station the most is its complete lack of consistency. When it first debuted at Latino, I liked it for its mix of hip hop and reggaeton. Ultimately, reggaeton fell out of favor, though, and there were too many Spanish hits for my personal taste, so I stopped listening.

Then I returned at some point because they started emphasizing a more rhythmic lean with some English language CHR artists. Then they're back to little to no English language CHR.

At some point I found them again when they had transitioned to LA 96.3 but now they're back to their roots again. I'm fully aware that I'm probably not in their core demo as a 31 year old white guy, but if they had any kind of consistency whatsoever, I would probably be a more consistent listener.

.

 

[davideduardo]

Mister Eduardo, are you trying to imply that the bosses of corporate-owned radio stations care more about their shareholders than about their listeners? I'm shocked. Shocked, I tell you!

Au contraire.

The interests of the shareholders usually are the same as those of the listeners. You get lots of listeners, you get good rates, you make money. Listeners happy, owners happy.

Apparently some station owners don't quite get this fact.

In the case of KXOS, the format is at odds with the shareholder interests. That's because it's fairly unlikely to get much listening with the odd "two stations in one" schizophrenic format