96.3...VERY INTERESTING!

[stationless listener]

This is regarding me saying that dance music has a huge potential. And I won't go long here. Granted, not every market in the U.S. can have a dance station. Understood. Though when I suggested that Top 40/CHR add about 2 or 3 dance tracks onto rotation, most in the industry flipped out. I don't think it is a question of listener support, as long as they are exposed to it. I see it as more of a "disdain" from the industry in this country regarding dance music in general and in that mindset, they don't want to touch it...for all the wrong reasons.

Well, the dance music station could do itself a big favor by playing dance music that isn't heard on the radio these days. I'm referring to techno, trance, dub, drum n' bass, Italo, Latin House. Relying in a few artists like Pitbull or Black Eye Peas won't draw in many people beyond a diehard few. Don't get me wrong, I'm glad that the people behind Pulse were bold enough and believed strongly in their product to put it on the air. But they could do much more with it. Having specialty shows using what I've just mentioned could be a great way to bring in people who aren't regular Pulse listeners. Right now, it's regarded as a "guido" station (I'm not saying this to be offensive, just the perception it brings about).

Liquidd Todd, when he was spinning late Saturday nights in the old WXRK, was a great example of this.

Regarding the actual topic, I've listened to the stunting for a couple of hours and it sounds OK so far. I know that I can't go much from that. I just hope they don't play so much Pitbull, like the CHR stations do.

 

[davideduardo]

CHRs playing reggaeton include WPPN, KLOL, KAMA, KESS, KMVK, WNUE, KLLE, KVVA, KSSE, WMGE, WRUM, KVIB, etc., etc., etc.

Playlists? Current tracks? Need the proof and if it is there, I'll shut up on that.

Mediabase, BDS. Those are current based stations.

I originally didn't want to get in Pulse on this because I had wanted the subject to be about 96.3. Yet I did open the door so I'll keep going.....the ratings have GROWN regarding Pulse. Check the last couple of books. And I'll say it again for the 123,962,365th time. Put the station above 92 with a powerful signal....the 2 million+ cume will be there!

The listeners who wanted to hear that format found it. And the numbers, per all reports, are declining... obviously due in part to the troubles this "successful station" has had financially, but also due to the fact that the format has shown no staying power anywhere in the US for going on two decades.

Party in Miami had a decent if not huge first year, but then it declined until they took it off life support.

But back to the events.....if dance was doing poorly, then EVERY aspect of it would suffer....including the festival shows. If the shows I've mentioned had about 2,000 people in attendance, then yeah..you and others "got me" and yes, I would be "out of touch" if I hyped these to something that wasn't. However, that was not the case (and I was in attendance at Electric Zoo). Sure, a show attendance may not influence radio. But it does say something about the people attending...they love this stuff and CRAVE it. There was also a good amount of corporate sponsorships as well since that does come into play here so the advertisers ARE aware.

I can name all kinds of genres or artists that do fairly well in the show world... and do not, still represent styles to build a station on. I already gave you one example... a genre that fills medium venues consistently in places like LA and Houston, yet a station in that format could not get a 0.5 share.

 

[JustinCase]

Regarding country music, in the last ten days Taylor Swift and Keith Urban each sold out Madison Square Garden. Earlier this year, Kenny Chesney and Rascal Flatts did the same thing. The audiences are all under the age of 40, and very typical of the country audience. But it doesn't matter to advertisers, who don't see the format working in NY, and didn't support it when it was on the air, regardless of the ratings.

Selling out Concerts at MSG is something EVERYONE does... there are what 45 million people within 2 hours of Manhattan... hell even Ringling Brothers plays 26 days and many days with multiple shows... People who go to shows in NYC aren't just from NYC - they come from ALL OVER... I've always been interested in seeing a breakdown of the zip codes of credit cards who buy shows at MSG and other venues to see where the bulk of people are from. When you hear ads and see billboards for certain events way out in Jersey & Long Island, the Hudson Valley and even out into Scranton / Wilkes-Barre, PA for City events, you KNOW, they know where people are buying from...

 

[TheBigA]

Re-read the last sentence in my quote from above. It doesn't matter if country stars sell out Central Park (which they've done). It doesn't matter if country stars move their awards show to NY for a week (which they've done). Nothing matters except the money and the lack of an available frequency. It's not about ratings or demos, it's about advertising. So it's not going to happen.

 

[Jeffrey]

Regarding country music, in the last ten days Taylor Swift and Keith Urban each sold out Madison Square Garden. Earlier this year, Kenny Chesney and Rascal Flatts did the same thing. The audiences are all under the age of 40, and very typical of the country audience. But it doesn't matter to advertisers, who don't see the format working in NY, and didn't support it when it was on the air, regardless of the ratings.

Selling out Concerts at MSG is something EVERYONE does... there are what 45 million people within 2 hours of Manhattan... hell even Ringling Brothers plays 26 days and many days with multiple shows... People who go to shows in NYC aren't just from NYC - they come from ALL OVER... I've always been interested in seeing a breakdown of the zip codes of credit cards who buy shows at MSG and other venues to see where the bulk of people are from. When you hear ads and see billboards for certain events way out in Jersey & Long Island, the Hudson Valley and even out into Scranton / Wilkes-Barre, PA for City events, you KNOW, they know where people are buying from...

very true. Country 92.5 in Hartford promotes country music venues in NYC for example. It's doubtful there are many people from the 5 boroughs at all.

 

[Morpheux]

I'm going to keep this short and simple here.

1. Go buy that club and play reggaeton all you want here. It will do poorly if you stick to that. This is NOT Chile. It doesn't matter WHAT they do elsewhere. It's about here in the US we're talking about. If reggaeton is growing down there, beautiful. It's fizzling here. I'm not misunderstanding this one bit. Come back to this country. And for that matter, what CHR stations are you hearing playing this? I've heard NONE as of late.

I almost fell out of my chair when I saw this comment from you.How many times do dance fans argue how big dance is everywhere else in the world? I'm sure there is a post from you around here stating the same. Reggaeton still sells in the US even if the boom has dwindled. This year there has been three Reggaeton albums inside the top ten of the Billboard 200.As much as I like dance,I can't think of the last time a dance album sold so well in the states.

 

[TonySantiago]

I'm going to keep this short and simple here.

1. Go buy that club and play reggaeton all you want here. It will do poorly if you stick to that. This is NOT Chile. It doesn't matter WHAT they do elsewhere. It's about here in the US we're talking about. If reggaeton is growing down there, beautiful. It's fizzling here. I'm not misunderstanding this one bit. Come back to this country. And for that matter, what CHR stations are you hearing playing this? I've heard NONE as of late.

I almost fell out of my chair when I saw this comment from you.How many times do dance fans argue how big dance is everywhere else in the world? I'm sure there is a post from you around here stating the same. Reggaeton still sells in the US even if the boom has dwindled. This year there has been three Reggaeton albums inside the top ten of the Billboard 200.As much as I like dance,I can't think of the last time a dance album sold so well in the states.

David Guetta

 

[candykidjade]

What about "Now That's What I Call Club Hits?"

 

[candykidjade]

In a club you have dim lights, booze, babes, and often an element of less legal pleasures. Clubs are, in essence, a mood changing environment, and escape. What a person hears and dances to in a club is not what they necessarily want to hear in morning drive.

What about them nightclubs that only play raggaeton? So it's ok for that kind of music to be on the radio, but not dance music? I think dance music is good for the morning drive, it gets me up and energized for the morning and afternoon drive. It makes me feel chilled and not annoyed with traffic jams. Of course, don't listen to the fans, listen to the ones that are corrupting the industry with national ads. And to answer your "name one dance station that's successful", well, have YOU forgotten about Party 105? They are surviving with LOCAL ads and still playing dance for 11 YEARS! Oh, but that doesn't matter, you want a dance station to play the boom boom boom stuff with everyone in 60 inch cuff pants with glowsticks on them, invade abandoned warehouses to throw a party, huh. That's what you people in the industry think about dance music. Well, maybe if you actually took the time to listen to it and not judge the music by what the mainstream labels us, then you have a better picture of what our sounds is about.

 

[d21ofnj]

In a club you have dim lights, booze, babes, and often an element of less legal pleasures. Clubs are, in essence, a mood changing environment, and escape. What a person hears and dances to in a club is not what they necessarily want to hear in morning drive.

What about them nightclubs that only play raggaeton? So it's ok for that kind of music to be on the radio, but not dance music? I think dance music is good for the morning drive, it gets me up and energized for the morning and afternoon drive. It makes me feel chilled and not annoyed with traffic jams. Of course, don't listen to the fans, listen to the ones that are corrupting the industry with national ads. And to answer your "name one dance station that's successful", well, have YOU forgotten about Party 105? They are surviving with LOCAL ads and still playing dance for 11 YEARS! Oh, but that doesn't matter, you want a dance station to play the boom boom boom stuff with everyone in 60 inch cuff pants with glowsticks on them, invade abandoned warehouses to throw a party, huh. That's what you people in the industry think about dance music. Well, maybe if you actually took the time to listen to it and not judge the music by what the mainstream labels us, then you have a better picture of what our sounds is about

Um....wow.

Back to topic here, although raggaeton is close to being underground again, I personally wouldn't mind to hear it on 96.3. I wouldn't say raggaeton is dead, because there are nightclubs that still spin raggaeton, i.e. Coco Bongo in Elizabeth, NJ, where La Mega broadcasts there every thursday night. Then there are clubs in other hispanic populated cities like Paterson, Perth Amboy, Dover, just to name a few, and I still hear raggaeton blasting through the streets. However, I did notice one of raggaeton's biggest artist, Don Omar, with songs like "Virtual Girl" and "Sexy Robotico" that totally doesn't sound like raggaeton, it sounds more like something LMFAO or Jump Smokers would sound. Soooo, raggaeton is not yet dead, although the "electro dance" sound is crossing over some big name artists, and if Don Omar is touching that sound of dance, imagine what other artists will do in a few years.

 

[davideduardo]

However, I did notice one of raggaeton's biggest artist, Don Omar, with songs like "Virtual Girl" and "Sexy Robotico" that totally doesn't sound like raggaeton, it sounds more like something LMFAO or Jump Smokers would sound. Soooo, raggaeton is not yet dead, although the "electro dance" sound is crossing over some big name artists, and if Don Omar is touching that sound of dance, imagine what other artists will do in a few years.

And dance is not Patrick Hernández and Lipps, Inc. anymore, either. Reggaetón goes through changes, and there are many variants... and will be many more in the future. akon ain't MC Hammer, either.

 

[Morpheux]

I'm going to keep this short and simple here.

1. Go buy that club and play reggaeton all you want here. It will do poorly if you stick to that. This is NOT Chile. It doesn't matter WHAT they do elsewhere. It's about here in the US we're talking about. If reggaeton is growing down there, beautiful. It's fizzling here. I'm not misunderstanding this one bit. Come back to this country. And for that matter, what CHR stations are you hearing playing this? I've heard NONE as of late.

I almost fell out of my chair when I saw this comment from you.How many times do dance fans argue how big dance is everywhere else in the world? I'm sure there is a post from you around here stating the same. Reggaeton still sells in the US even if the boom has dwindled. This year there has been three Reggaeton albums inside the top ten of the Billboard 200.As much as I like dance,I can't think of the last time a dance album sold so well in the states.

David Guetta

It debuted # 70 on Billboard. Not what I consider a well selling album.

 

[d21ofnj]

Madonna's "Celebration" debuted at #7

 

[d21ofnj]

Looks like we have a preview of what to expect with 96.3 via NYRMB:

http://www.radioink.com/Article.asp?id=1546354&spid=24698

 

[ansky212]

Looks like we have a preview of what to expect with 96.3 via NYRMB:

http://www.radioink.com/Article.asp?id=1546354&spid=24698

It says 'rhythmic hits'. Hits from the Latin charts or songs in English?

 

[davideduardo]

Looks like we have a preview of what to expect with 96.3 via NYRMB:

http://www.radioink.com/Article.asp?id=1546354&spid=24698

It says 'rhythmic hits'. Hits from the Latin charts or songs in English?

There is no Latin Chart for New York, and New York has Latin hits that are unique or not comparable to other markets in the US.

Salsa is rhythmic. Reggaeton is rhythmic. Merengue is rhythmic. Heck, Juanes is rhythmic. Pitbull is rhythmic.

 

[TonySantiago]

I'm going to keep this short and simple here.

1. Go buy that club and play reggaeton all you want here. It will do poorly if you stick to that. This is NOT Chile. It doesn't matter WHAT they do elsewhere. It's about here in the US we're talking about. If reggaeton is growing down there, beautiful. It's fizzling here. I'm not misunderstanding this one bit. Come back to this country. And for that matter, what CHR stations are you hearing playing this? I've heard NONE as of late.

I almost fell out of my chair when I saw this comment from you.How many times do dance fans argue how big dance is everywhere else in the world? I'm sure there is a post from you around here stating the same. Reggaeton still sells in the US even if the boom has dwindled. This year there has been three Reggaeton albums inside the top ten of the Billboard 200.As much as I like dance,I can't think of the last time a dance album sold so well in the states.

David Guetta

It debuted # 70 on Billboard. Not what I consider a well selling album.

But a lot of tracks out of it did get airplay. And NOT just on a Pulse, KTU or Party 105 for that matter and for that matter TRANSCENDED New York City.

 

[musicfan101]

The haters just can't get the haterade out of their system.

A dose of realism hardly constitures hating.

Reality check: name one successful dance station in the US.

Note: in commercial radio, success is defined as being a commercial success (redundancy intentional and done intentionally)

Reality check: Name one dance station on a signal that went past three blocks from the station...

 

[davideduardo]

The haters just can't get the haterade out of their system.

A dose of realism hardly constitures hating.

Reality check: name one successful dance station in the US.

Note: in commercial radio, success is defined as being a commercial success (redundancy intentional and done intentionally)

Reality check: Name one dance station on a signal that went past three blocks from the station...

Party in Miami... parity with the best signals in the market.

 

[d21ofnj]

Reality check: Name one dance station on a signal that went past three blocks from the station...

Party 93 (92.9) Windsor and 96.7 Party Asbury Park