In the early 80s, the 96.5 Fredonia allocation was one of the very first Docket 80-90 frequencies opened by the FCC. Chautauqua county is one of the most picturesque counties in the state, but it's a poor county. A clearer picture can be had by reviewing data from the US Census.
Chautauqua county:
http://quickfacts.census.gov/qfd/states/36/36013.html
Dunkirk:
http://quickfacts.census.gov/qfd/states/36/3621105.html
Fredonia:
http://fredonia.areaconnect.com/statistics.htm
Fredonia-Dunkirk is a "diverse" market, having a combined population about 24 thousand. Students at SUNY Fredonia (approximately four to five thousand) are not included, however migrant workers are included in the census estimate. Fredonia, an artistically driven college town; Dunkirk, "the other side of the tracks," an industrial-based town. The region also has an agricultural base, primarily farming with grape production being a substantial component. Population living below poverty level is 3 to 5 points higher than the state average.
Class B FM signals from Buffalo, Erie and Jamestown's FM flamethrower on 93.3 reach the market, but 96.5, a Class A, doesn't penetrate Jamestown, a significant population center which drives additional retail and revenue. Operating an AM or AM-FM combo in an area such as Fredonia-Dunkirk isn't for the faint of heart. The margins, and margin or error, allow for very few mistakes. The operators of WDOE-WDKX appear to have a good handle on the market. Quite likely, every month brings new and diverse challenges.