I believe that translator is a fill-in for the 96.5 signal (that station is licensed to Gray, in Jones County, north of Macon). Apparently a weak spot in WIHB's local coverage area that it is permissible to have the translator so long as it doesn't stray outside their primary coverage. It's been on the air for a number of years (I left the Macon market in 2009, and it had been on the air for quite some time then).