Re: beware of jumping into ice water!
> > Seems 96.5 WOXL/Asheville has been slipping since they
> > shifted their music more to the 70's with a Rock edge. I
> > realize they had to skew younger to stay alive, but it
> > appears they've lost their way! Most of the oldies
> stations
> > have indeed switched to late 60's/70's hits...but it sure
> > sounds like this station has taken the music much further.
>
> > The ratings are apparently trending down. Anybody know why
>
> > the station has lost it's focus?
> >
> > booger!
> >
>
> Go to be careful with the progression to 70s music.
> Remember, PROgressive, not AGGressive. If the 70s are put in
> too quickly it can be a shock to the core. WMJI/Cleveland is
> a good example of how to slowly assimilate to 70s. WMJI
> started doing it in 1997 - long before it was the "thing to
> do". SLOWLY, over 8 years, WMJI PROgressed into the 70's to
> where they are now as a 60s/70s station. You can't go from a
> core 60s to a 60s/70s in one year. You'll definately feel
> the brunt from the core.
>
I wonder if the same can be said about KOLA 99.9 FM Riverside-San Bernardino. They sound almost like a totally different radio station from 18 months ago and their ratings have really slipped. Here is an example of a two hour block I noted on the LA board a few weeks ago:
1:50 pm – 4:00 pm 3/29/06
Rich Girl – Hall & Oats – 1977*
stopset--------------------------
Too Late to Turn Back Now – Cornelius Brothers & Sister Rose – 1972
Brandy – Looking Glass – 1972*
Proud Mary – CCR – 1969
Love Train – The O’Jays – 1973*
stopset -------------------------
Fly Like an Eagle – Steve Miller Band – 1977
One of These Nights – The Eagles – 1975*
Honky Tonk Women – Rolling Stones – 1969*
You’re So Vain – Carly Simon – 1973*
all the above either #1* or #2 hits on Billboard
Old Time Rock & Roll- Bob Seger – 1979
(did a double-take when I saw this one peaked at #28 on Billboard)
stopset -------------------------
You Are the Sunshine of My Life – Stevie Wonder – 1973*
Magic Carpet Ride – Steppenwolf – 1968 (peaked at #3)
Your Mama Don’t Dance – Loggins & Messina – 1972-73 (peaked at #4)
stopset -------------------------
Operator - Jim Croce – 1972 (peaked at #17)
Some Kind of Wonderful – Grand Funk – 1975 (peaked at #3)
What’s Going On- Marvin Gaye – 1970 (did NOT hit #1 on Billboard!)
Come and Get Your Love – Redbone – 1974 (peaked at #5)
Show Me the Way – Peter Frampton – 1976 [they played the LP version]
(OK trivia- which peaked higher on Billboard—“Show Me the Way” or “I’m In You”)
stopset -------------------------
Lean On Me – Bill Withers – 1972* [played the LP version]
Spirit In The Sky – Norman Greenbaum – 1970 (peaked at #3)
Brother Louie – Stories – 1973*
Stopset--------------------------
Don’t Let the Sun Go Down On Me – Elton John – 1974 (peaked at #2)
[didja know Toni Tennille, Carl Wilson, and Bruce Johnston did backing vocals?]
It’s the Same Old Song – Four Tops – 1965 (peaked at #5) [oldest song in the two hours]
Rock On – David Essex – 1974 (peaked at #5)
Jive Talkin’ – BeeGees – 1975*
---------------------------------
Sundown – Gordon Lightfoot – 1974*
Here's the link to the original thread in case you're interested:
http://www.radio-info.com/mods/board?Board=losangeles&Post=690892&page=
