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96.5 WRDW "PTY" Program Type

M

MikeD

Guest
Anyone notice that the Program Type on RDS for Wired 96.5 is "Rock"? Is this new, or has it been this way for while? maybe there's a change in the wind?
 
I didn't notice. Maybe this is a way to get more ad dollars. I saw a report, somewhere, on how advertisers don't want any kind of affiliation with "urban stations", so by saying they're a "rock" station wrdw will, at least, bring in some short term cash until and unless someone does their due dilligence and discover that "wired" still plays urban songs.
 
Fakeem said:
I didn't notice. Maybe this is a way to get more ad dollars. I saw a report, somewhere, on how advertisers don't want any kind of affiliation with "urban stations", so by saying they're a "rock" station wrdw will, at least, bring in some short term cash until and unless someone does their due dilligence and discover that "wired" still plays urban songs.
Click to expand...

Do you really think people buy advertising on a station based on the station's RDS display?
 
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