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96.5

I'm sure many of you don't want to here this but I believe that FM Talk will do fine in this market.
(a.) Most of the so called "talk formats" in Cincinnati/Dayton are located on signals that basically are bad - in particular at night (yes, 1360)
(b.) Several of them - such as WLW - are not exclusively talk (due to sports, etc.)
(c.) People still enjoy the quality of FM while driving or listening from home - versus AM
(d.) There is statisticlly a high concentration of conservatives - in particular in the northern suburbs where the 96.5 signal is located - who would support the format
(e.) Several other similiar markets such as Pittsburgh have made the move to FM Talk and are doing well.

Stay tuned!
 
major said:
The "A" tier of talkers are already "spoken for" on WKRC. AA on WSAI gets no ratings......Who's left? Imus is a marginal property, Liddy never made it on 55, Boortz, O'Reilly, maybe Bruce Williams? I like these guys, but they're not Limbaugh, Hannity, et. al.

It's going to be interesting, regardless of what happens.
Click to expand...

You'll get no argument from me that Limbaugh and Hannity are the top dogs of talk when it comes to national audience estimates. But, last time I looked, Boortz (love him or hate him) was approaching 4 million listeners weekly. Not Limbaugh numbers, certainly, but not chump change, either.
 
KevinFodor said:
major said:
The "A" tier of talkers are already "spoken for" on WKRC. AA on WSAI gets no ratings......Who's left? Imus is a marginal property, Liddy never made it on 55, Boortz, O'Reilly, maybe Bruce Williams? I like these guys, but they're not Limbaugh, Hannity, et. al.

It's going to be interesting, regardless of what happens.
Click to expand...

You'll get no argument from me that Limbaugh and Hannity are the top dogs of talk when it comes to national audience estimates. But, last time I looked, Boortz (love him or hate him) was approaching 4 million listeners weekly. Not Limbaugh numbers, certainly, but not chump change, either.
Click to expand...

Glenn Beck doesn't have a radio home in Cincy anymore does he?? He's got the #3 listened to show last time I heard. not sure what demo.
 
I never did like Glen Beck's show. I listened to it a lot, but I never seemed to connect with it. I would listen to Boortz on WHIO when I could.

I like those who I mentioned previously, it's just that they seem to be the "B" tier of talkers. I wonder what talent is on these FM talkers that appear to be doing well. I would think they would need a Limbaugh or Hannity, at least as an anchor.

I remember Mike McMurray when he was on WCKY. He was very good. I liked Jeff Katz, back in 1994 on WCKY, too. While I'm rambling here....I hope if it's FM Talk, it's local talk. Cunningham is too crude/childish, McConnell hasn't been good for years (Mr. Hurry Hurry Hurry), and Burbank is not talk. There is essentially NO local talk anymore.

I've almost talked myself in to liking the idea.
 
I guess I haven't heard Glenn's radio show as much as I've seen his TV show on CNN Headline news. He's more animated than some....and isn't so monotone.
 
robmadden1 said:
I hope its not really FM talk. I will not be tunning in if its that. I think talk radio should be on AM only not FM. FM is ment for music not talk radio. I dont think is will do well if it does become FM talk.
Click to expand...

FM was meant to reduce signal noise and interference. Were you around for AM stereo? Even with the increased fidelity, the market stayed away from it because FM was already there, and it sounded better. The popularity of music formats was a natural fit but purely incidental. FM talk certainly fits the "market hole" statement made a few weeks ago by John Dickey. Sorry, I can't directly link to the statement on AllAccess, but you can search Net News and find it.

Some of the programming mentioned in this thread makes a lot of sense, particularly O'Reilly IMHO. Also consider where the share for this format would come from - not from the already crowded music formats, but from a station with big fat ratings. If you're gonna go for it, go big! If you ask me, Cumulus has got some balls if they're going after the top two heritage stations at the same time.
 
103.5 goes to Cumulus as FM talk.
96.5 goes to Entercom as country.
 
butterball1 said:
103.5 goes to Cumulus as FM talk.
96.5 goes to Entercom as country.
Click to expand...
Why would Entercom if they swapped 103.5 for 96.5 go Country to compete against Star and its own Sister Station B-105 unless you flip b to 96.5 and take 105.1 in another direction
 
Re: 96.5 Glenn Beck

Well somebody should get Beck on. I do not agree with him at all, but like the early O'Reily and early Rush (before their egos took over), he is extremely entertaining. He started as a CHR jock so he knows how to produce a show and work the phones.
 
Apollo7979 said:
Personally, I don't see 96.5 going to FM talk. It doesn't fit in with the mission of Cumulus' cluster in Cincinnati. Then again, I've seen stranger things happen.
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Cumulus owned 101.5 The planet in Lexington KY looks to be the model for the new format if they do the 3rd tier syndicated talk show host format in Cincinnati.

http://www.1015theplanet.com/home.php

Look for 965 The Planet name as well minus the Fox Sports Network.
 
Bruce Williams, Liddy, and the others mentioned are hardly the "B" list... unless it's suddenly 1994 all over again. Wanna throw in Oliver North, too? :)

While the market is a bit tight, Boortz (who's on WHIO only because Cox/Jones syndicates him), Beck, O'Reilly, Doyle ::), et al are the B-listers not cleared. Outside of Beck, who's a lot better than the whiney, pedantic Laura Ingraham and her dopey producer, not much reason for anyone to tune in. Although I'm sure if you were willing to clear the Rusty Humphries and Jerry Doyle (and the aforementioned Mancow), TRN would give you Savage. BTW, Mancow is a joke, and getting cancelled in every city with signalized crosswalks.

Calling WLRO a talk station is a stretch. It's a sports station with a boring right-wing afternoon show.
 
Valentine is the afternoon guy at Cumulus's Nashville FM Talker. He wants to be syndicated. Don't expect them to spend anything near what it would take to make a serious threat to CC.
 
microbob said:
Cumulus owned 101.5 The planet in Lexington KY looks to be the model for the new format if they do the 3rd tier syndicated talk show host format in Cincinnati.

http://www.1015theplanet.com/home.php

Look for 965 The Planet name as well minus the Fox Sports Network.
Click to expand...

From the looks of WLRO's website, it looks like Cumulus has a sure bet with this format. ::)

Watch out WLW, WKRC, WBOB, and WSAI... The Planet's coming to tear your ratings to shreds!!
 
FM Talk would hardly seem to be filling a hole. What would make these B-level programs any more compelling on FM versus AM? Because they're on a station with a "cool" sounding moniker like THE PLANET? Big deal.

Sorry, but this sounds like a dumb idea. And unless there is anything local or vastly different than what is currently available in the market, I don't see this cutting into CC's AM talkers hardly at all.....if that's what they are planning to do. FM Talk may work in very large markets or medium markets that have a history of poor performing AMs. But Cincy is and always has been a very strong AM market. I could be wrong, but I just don't see an FM talker full of nationally syndicated B-level talk shows doing well here.
 
96.5 as the fifth talker in the market? Unless it's some kind of "hot talk" there's no chance, even then its iffy. There's not a local talk host who could ramp up quickly enough, and as we've discussed before, a slate of third tier talkers isn'y going to work, even on FM.
 
KJCB said:
BTW, Mancow is a joke, and getting cancelled in every city with signalized crosswalks.
Click to expand...


I'm curious as to who would do better in the ratings Mancow or Rover. Both are no longer in Chicago anymore. They could both get Zero shares in morning drive ;D
 
Apollo7979 said:
microbob said:
Cumulus owned 101.5 The planet in Lexington KY looks to be the model for the new format if they do the 3rd tier syndicated talk show host format in Cincinnati.

http://www.1015theplanet.com/home.php

Look for 965 The Planet name as well minus the Fox Sports Network.
Click to expand...



From the looks of WLRO's website, it looks like Cumulus has a sure bet with this format. ::)

Watch out WLW, WKRC, WBOB, and WSAI... The Planet's coming to tear your ratings to shreds!!
Click to expand...

That's right...The Planet is coming to tear your ratings to shreds! Not just you WLW, or you WBOB...all of you! It is going to be the biggest station to ever be heard on earth, this calling it "The Planet"! It is diabolical and destructive and will take any other talk station down that stands in it's path! It is so powerful that you can get all of that just by looking at another Cumulus stations website! That is true power...or evil!

How can anyone not agree with that statement? Is this serious?
 
It does seem like 96.5 will become an FM talker. I really don't see the need for another talk station in town unless conservatives are complaining of there being no conservative talk from 6-7pm (Jim Cramer) and from 10pm-5am (Dave Ramsey and Coast to Coast AM). This station will probably go the way of WBOB, but look at the bright side, then we'll have a real oldies format on FM! ;)
 
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