First - please make your posts understandable. There are a few in this thread I need a translator for.
Ok, now, more on topic - WEZL vs. the Wolf.
WEZL is in trouble. Not BIG trouble, but trouble enough.
Clear Channel employees are so disheartened right now that kicking Citadel's collective asses isn't a priority - job salvation is. So few are asked to do so much that whatever fun the job used to be has leaked out of the building and WEZL is basically a shell of the station it used to be because of it.
Over in West Ashley, The Wolf COULD grind WEZL into dust in a year - if it were run by a company that knew anything about putting on a country station in Charleston, SC. Citadel has a long history of screwing that particular pooch - and Brian Driver isn't the guy to pull Cat Country/The Wolf out of the Citadel muck. However, the whole Citadel cluster is suffering across the board right now, so if there IS a chance to bounce back, it's the Wolf. Kick WEZL's butt, and that goes a long way to reestablishing the company in Charleston.
Let's take a look at the matchup:
Mornings on the Wolf: Three Guys and Girl....oops, sorry. Taking Steve Waters from 95SX and putting him at the helm of the Wolf Morning Show is a good idea to start with, but why stop there? Steve helped launch Cat Country with Steve, Sherry & Muddflap back in the day, and that show seemed to be fun and certainly competitive with what WEZL was putting on back then. But no, Sherry gets canned when Sunny dies, and Muddflap is off programming and doing mornings in Florence. Instead, Citadel drags the tired carcass of Janet Walsh back to the market, brings in Charlie Byrd Lindsey, and brings in Cat holdover Rowdy Nights. If Citadel's idea was to have something new and exciting, they certainly failed. No disrespect to Charlie Byrd, who is a market legend, but is this the lineup you take to war when you want to take down the #1? Instead of Waters putting on a fresh, young sounding morning show, the rest of the staff just makes him sound old.
Mornings on WEZL: TJ & Gary (and Ric). Not at the top of their game, but certainly well-respected and held dear by a large number of Charleston country fans. Ric has been Clear Channel's whipping boy in that cluster for ages now - and gets no respect for a solid job. But word on the street is these guys are NOT happy with life under CC and would just as soon go elsewhere if they could. Kinda hard to be competitive when you don't even want to play for your team. Since Clear Channel isn't going to get any better, one has to wonder if the best days of the WEZL Morning Crew are behind them.
I won't go in-depth about the other dayparts, but I will say, listening to both, that the Wolf sounds like a "more fun" station to listen to --- but that's always been the case; Citadel has always sounded more exciting and fresh, whether it was the jocks or the music or the imaging. Citadel seems to realize this (thus putting together a morning show of retreads, hoping for that familiarity with the listeners?), but is that enough to get the job done? It's always tougher to GET to the top than it is to stay there; WEZL is Charleston's #1 country station more or less by default, and it would be fun to see the Wolf make a battle of it....maybe with the new freq and increased coastal coverage they might have a shot.
So - how do you think they'll match up in a year? Does it really boil down to which cluster's management is more incompetent? Is the Wolf fielding the right morning show? Driver didn't show us much in two years at the helm of Cat Country - will the changes reinvigorate him?