Buzz Casey's modus operandi was to minimize "personality" from the music portion of 96rock; thus, goodbye to Southside & Rhodes. But he sounds like he hired the type of jock who listeners might want to learn more about personality-wise. If she becomes insanely popular, he might give her more leeway down the road. But for now, his "it's the music, stupid" approach could also be a partial reaction to the early success of jockless 97.1/The River. It's that perpetual debate between the "more music, less talk" strategy and the "more personality to differentiate from the iPod" direction. 96rock is basically three radio stations -- an FM talk in the mornings, a classic rock station during the day and a sports station when the Braves are on.