97.1 The Fish?

[OKCRadioGuy]

Does anyone else find it amusing that Lowery Mays and his bunch of bandits used to own a Christian station anywhere in the past?


"What exactly are you trying to imply?"

Have you ever heard of the phrase going down to hell and working for the devil?

The Mays family melted their browines down and re-sold them years ago along with their granny. Points? LOL! Degrees points of heat maybe..

 

[rbrucecarter5]

You don't think being commercial-free and playing 11-13 more minutes of music per hour counts?

The point is mott because the discussion at hand is about what Clear Channel is going to do with 97.1. It will not become a non-commercial K-Love outlet.

Air1 and Way-FM are basically youth/young adult formats (especially Air1). They could not serve the debt on a station purchase in Dallas. Make no mistake: K-Love is the money maker here and is likely subsidizing Air1 in some places.

I agree they couldn't buy their way into the Dallas market. I'd love to put one on a LPFM if 3rd adjacents open up, though. KLTY - and K-Love for that matter program to older women. Teens and 20's are an affluent market desperately courted by secular advertisers. My point was a commercial Air-one / WAY-FM type format could sell spots, because everybody wants that audience segment with their vast purchasing power. Unfortunately, they don't contribute to fundraisers so non-profit networks can't cash in on them. Also - unfortunately or fortunately, depending on your point of view - THEY are the future of the church. And K-Love is not reaching them. KLTY is not reaching them. AC CCM in general is not reaching them.

Are we talking about the same thing? K-Love performs very well in virtually every market they are in. Have ever listened to one of their stations? It is a very good product. If they came to Dallas and did any promotion, KLTY would take a significant hit.

My point exactly, they are the same thing as KLTY. For a commercial venture, you can try to take a piece of KLTY's audience, or you can try to differentiate yourself enough to reach an audience segment KLTY doesn't want. I'd suggest the second alternative, because - why would any Christian organization want to hurt KLTY? What purpose would it serve? Why not go after the audience KLTY basically doesn't care about. The same audience that KKDA and KISS have now - why not equal time for God? If the music is the same stylistically, kids will listen, advertisers will buy spots - eventually - as word gets out and ratings go up.

It won't happen on 97.1. I look for more country bumpkin hillbilly music, or more piddle drivel and swill talk (liberal or conservative take your pick), or right back to foreign language Spanish. All spectacularly over done in Dallas, all spectacularly uninspiring. Three dead spots on the dial (thanks to IBOC). They might as well program continuous toilet flushes for all I care, I won't be listening unless it IS something creative - Christian or otherwise.

K-Love - yes, I've heard it. Pretty good CCM for a couple of songs, then a praise and worship clunker and I'm pushing the button. Maybe OK for 50 year old women in knitting clubs. PW doesn't get anybody excited that I know. I'm only 53, I grew up with rock and roll - give me some music with a beat to it or forget me as a listener!!!!

 

[skippertthomas]

K-Love is a fantasic outfit.. They have a very distinct hone on the 25 to 54 Christian audience... They only have one 'stick in the mud'... Little to no LOCALISM... KLTY would bury them in that catagory.. When you have two excellent sounding Christian A/C's.. The one 'in the streets and with the people' will win out... K-Love serves at great audience that has no local CCM... Way-Fm takes a national approach and then builds the LOCALISM, as the station grows... They target 18 to 40's in their daytime and the 'Total Axxcess' show targets the 12 to 25's at night...

 

[Robert Bass]

Hmmm.... Here's a question: If K-Love came to this market, how would KLUV react? Format differences aside, of course.

R

 

[davideduardo]

I do have one idea that just might work and make some REAL money. A REAL top-40 station without an identity crisis.

KISS is great in the ratings, but not in revenue. So I'm betting that somebody coming in to take a piece of their pie is going after a small piece...

KHKS was 6th in the market in billings in 2006 (out of 68 stations), and is likely moving a step up in 2007. It has a 0.93 power ratio, which is excellent for a CHR, no doubt due to the high concentration of 18-34 women it has.

You are right, though, that there is not room for another CHR of any flavor... the frsagmentation would make both of them only minimally viable.

 

[OKCRadioGuy]

"Robert Bass:
Hmmm.... Here's a question: If K-Love came to this market, how would KLUV react? Format differences aside, of course.

R "

My guess is they'd have grounds to sue the living HELL out of EMF if they ever tried to put anything in the market called K-Love or anything even close to that. I honestly think that's the real reason Dallas has never been invaded by EMF. KLTY had several years in the radio dial bingo game years they could have came in and just taken over the audience but did not.