97.1 The River

[1980sRadio]

My career in radio programming totals more than four decades.

I was retired, but have returned to help run the new 97.1 The River. We are working to make this one of the top stations in Atlanta. Our 10,000 songs in a row without commericals has generated the necessary water cooler talk.

We are working on bringing in DJs (we will be live 24/7) that will be known to most in Atlanta. Some very recognizable names are signing up even as we speak.

We are taking radio back to its roots the way it should be. We will be visible in the community at sporting events, concerts and numerous other venues. Billboards have been ordered along with T-shirts, bumber stickers and the like. Full-scale marketing campaign will have make this station No. 1.

More to come.

 

[Clark2]

> My career in radio programming totals more than four
> decades.
>
> I was retired, but have returned to help run the new 97.1
> The River. We are working to make this one of the top
> stations in Atlanta. Our 10,000 songs in a row without
> commericals has generated the necessary water cooler talk.
>
> We are working on bringing in DJs (we will be live 24/7)
> that will be known to most in Atlanta. Some very
> recognizable names are signing up even as we speak.
>
> We are taking radio back to its roots the way it should be.
> We will be visible in the community at sporting events,
> concerts and numerous other venues. Billboards have been
> ordered along with T-shirts, bumber stickers and the like.
> Full-scale marketing campaign will have make this station
> No. 1.
>
> More to come.
>



OK. And when were you planning to introduce yourself to the fine folks at Cox to fill them in on your big plans?

 

[bclark71]

If you are able to do what you describe below, God bless you. Good luck with the effort. I look forward to hearing some old favorites on 97.1 soon.

I do like the station, so much so that I haven't tuned away since January 1st.



> My career in radio programming totals more than four
> decades.
>
> I was retired, but have returned to help run the new 97.1
> The River. We are working to make this one of the top
> stations in Atlanta. Our 10,000 songs in a row without
> commericals has generated the necessary water cooler talk.
>
> We are working on bringing in DJs (we will be live 24/7)
> that will be known to most in Atlanta. Some very
> recognizable names are signing up even as we speak.
>
> We are taking radio back to its roots the way it should be.
> We will be visible in the community at sporting events,
> concerts and numerous other venues. Billboards have been
> ordered along with T-shirts, bumber stickers and the like.
> Full-scale marketing campaign will have make this station
> No. 1.
>
> More to come.
>

 

[Miss_Anthrope]

My Cox disciples,

Some of you haven't been getting your weekly airchecks in and this has made Bob angry. Bob doesn't like being angry because it upsets the "Balance of Bob," a very BAD thing.

Also, as I lounge about my secret underground paradise below Tampa Bay wearing nothing but my angora goat skin robe whilst small peasant boys tousle their hair against my bare ankles, I am deeply troubled by the recent offerings to Bob. I expect each of you to present me, your Bob, with at least one pair of used baby shoes per ratings period. For many of you, this offering will be the only way to lift your ratings up to me. Preferably something made from soft fabric.

Oh, yes, and to the issue of programming. Please distribute the below note to those gullible to believe it (read: listeners). Yes, yes, I know you’ve heard it all before—even from competitors—but we have to continue to shove our pap down the gullet of the unwashed, lest they catch their breath long enough to actually try to voice an opinion.

In Bob we trust,

Bob Kneel

(ps. I wasn’t kidding about the baby shoes. You KNOW who you are. You should thank Bob you even have a job.)


“We are working on bringing in DJs that will be known to most in (METRO NAME HERE). Some very recognizable names are signing up even as we speak.

We are taking radio back to its roots the way it should be. We will be visible in the community at sporting events, concerts and numerous other venues. Billboards have been ordered along with T-shirts, bumber stickers and the like.
Full-scale marketing campaign will have make this station No. 1.”

 

[troone]

A .5 share is pretty good

if there's no payroll. Outstanding business model.

And its been so long since I heard Fleetwood Mac on the radio! Did they ever record again after the 'Rumors' album? Glad a radio station has the balls to bring them back AND play 5 cuts off that album per daypart!

 

[Braswell]

I love it when you talk dirty

Although I shouldn't encourage it, this one just candied my yammies.


> My Cox disciples,
>
> Some of you haven't been getting your weekly airchecks in
> and this has made Bob angry. Bob doesn't like being angry
> because it upsets the "Balance of Bob," a very BAD thing.<P ID="signature">______________
Jay Braswell - Moderator
Atlanta/North Florida/South Carolina/Georgia Boards</P>

 

[Mr_Winston-Salem]

I was guessing Cox would spend a little more this time around. I would recommend doubling the playlist and going a little deeper. This could be an excellent station. Maybe a doubled playlist would work well in advertising after the Winter Book? More variety and doubling anything gets attention in advertising and could be just what you need in the second round of the ad blitz in the Spring. It also keeps listeners around for more than an hour and keeps existing listeners from tuning away. I wish you the best. The River is a good idea and good ideas that are well executed always do well. The biggest problem I see, again, is the small playlist. You'll see lots of jokes about it on this Board. If that is overcome, everything else will fall into place.<P ID="signature">______________
<a target="_blank" href=http://www.winstonsalemskyscrapers.com>http://www.winstonsalemskyscrapers.com</a></P>

 

[kevin364]

"Also, as I lounge about my secret underground paradise below Tampa Bay wearing nothing but my angora goat skin robe whilst small peasant boys tousle their hair against my bare ankles".

Ummmmm....really great post, funny. But now not only am I bored by the lack of imagination, and variety of songs on The River. Listening to the station will now forever be associated with a sleep over at Michael Jackson's....<P ID="signature">______________
" All my life I've always had my *#@$ together...Problem is I've never been able to pick it up" (Burt Reynolds "The Longest yard")</P>

 

[lightyear1]

Then you have already blown it and this station will last no longer than 18 months, like every other fad we have had here.

I believe it is one of the dumbest things in the world to be running the "I don't want to hear anyone talking when I am going to work and coming home from work" sweepers. These are the same people who are going to be pissed off and change the channel when the station does put jocks on the air, which we all know is coming, but the expectation is that they are not.

Why is it that radio thinks it is above the rules of the business cycle that apply to every other successful business? We launch a product that is jock-less, commercial free and playing some ungodly number of songs in a row, when the final product will be nothing like that in the end? Most companies have an idea, research it, develop it, test it, test it again, evaluate the data, make necessary changes, test again, if necessary, and then do a product launch. These companies want to make sure they get it right the first time so the consumer gets a real view the product from day one.

Instead, radio launches a product first - setting the consumer's expectations to the launch brand - and then yanks the rug out from under the consumer. The kicker is, radio acts surprised when the initial launch numbers never match the real product numbers when the product finally does arrive in its finished form.

When radio decides to take a lesson from the rest of the business world, perhaps our re-launches and new stations will do better over time rather than worse. First impressions are lasting. Give the consumer a real sense of the product from day one, not a piece mail version of it.

 

[BIGSTICK]

> I was guessing Cox would spend a little more this time
> around. I would recommend doubling the playlist and going a
> little deeper. This could be an excellent station. Maybe a
> doubled playlist would work well in advertising after the
> Winter Book? More variety and doubling anything gets
> attention in advertising and could be just what you need in
> the second round of the ad blitz in the Spring. It also
> keeps listeners around for more than an hour and keeps
> existing listeners from tuning away. I wish you the best.
> The River is a good idea and good ideas that are well
> executed always do well. The biggest problem I see, again,
> is the small playlist. You'll see lots of jokes about it on
> this Board. If that is overcome, everything else will fall
> into place.
>

Does anyone notice how they are saying "Classic Hits" instead of Rock now?

 

[MCMagicCracker]

On the afternoon of the flip, I called Dan Kearney. He bounced me to your department. I left my number with them.

The following Friday, I was "downsized" from Magic 98.1 in Newnan (Classic Hits) after three months. Prior to that, I was at 95.7 the River in Columbus. Please e-mail me at [email protected] and I will send you a air/prod/imaging check and resume. Also v. interested in promotions lately.

> My career in radio programming totals more than four
> decades.
>
> I was retired, but have returned to help run the new 97.1
> The River. We are working to make this one of the top
> stations in Atlanta. Our 10,000 songs in a row without
> commericals has generated the necessary water cooler talk.
>
> We are working on bringing in DJs (we will be live 24/7)
> that will be known to most in Atlanta. Some very
> recognizable names are signing up even as we speak.
>
> We are taking radio back to its roots the way it should be.
> We will be visible in the community at sporting events,
> concerts and numerous other venues. Billboards have been
> ordered along with T-shirts, bumber stickers and the like.
> Full-scale marketing campaign will have make this station
> No. 1.
>
> More to come.
>

 

[radiolover78]

Predicting the Demise of a Station All Ready?

It's a bit early. You may not like it, but the listeners might.

At least the guy who started this thread works in radio, a top 10 none the less! I give him credit.

Don't predict the death of a station that has barely been on the air.