97.1 To Spanish?

[DToTheJ]

Based on events today in Dallas, CBS Radio plans to flip stations in the Top 10 markets to "Spanish CHR".

Just moments ago, Movin' 107.5 in DFW flipped to Mega.

Could this be the same fate for 97.1? All the planets seem to be aligning... Syndication recently coming to an end for Leykis... Low ratings...

Discuss.

 

[nmoore6676]

Probably not since there is so much local programming in Spanish language formats being done by people who have a track record doing it. It would be the proverbial coals to Newcastle scenario.

 

[K6JHU]

No. It doens't look like Spanish language. Looks like it may be CHR.

See: http://www.rbr.com/radio/12914.html

 

[JohnnyOhJohnny]

What would happen to John & Jeff?

 

[2wicky]

What would happen to John & Jeff?

who cares?

 

[4UH8SIMBKAGN]

No. It doens't look like Spanish language. Looks like it may be CHR.

See: http://www.rbr.com/radio/12914.html

and this is the companion story to the one above http://www.rbr.com/radio/12933.html

For this thread, I don't know why it is everytime a format flips in another market that one thinks it is going to happen here. There are already too many Spanish language FM's for a shrinking pie of (Spanish language) revenue to split in Los Angeles (including a new Spanish language format on 103.1).

If SBS was smart (don't hold your breath), they'd move Latino 96.3 into a full blown competitor to KIIS today. They're close but no cigar.

 

[Bob E. Nelson]

There are already too many Spanish language FM's for a shrinking pie of (Spanish language) revenue to split in Los Angeles (including a new Spanish language format on 103.1).

Using ``radio-locator'' (for ``Entertainment Purposes'') as a guide, there are 47 FMs in Los Angeles. Of those, only 10 are shown as Spanish language. Given the demographics of the market, there should be about 17 FM facilities offering a Spanish language format. That presumes the 42% Hispanic figure and Spanish-language preference for that number.

At least superficially, it appears that there's room for more, especially given the robust 25-54 showing of Spanish-language formats in PPM.

 

[4UH8SIMBKAGN]

There are already too many Spanish language FM's for a shrinking pie of (Spanish language) revenue to split in Los Angeles (including a new Spanish language format on 103.1).

Using ``radio-locator'' (for ``Entertainment Purposes'') as a guide, there are 47 FMs in Los Angeles. Of those, only 10 are shown as Spanish language. Given the demographics of the market, there should be about 17 FM facilities offering a Spanish language format. That presumes the 42% Hispanic figure and Spanish-language preference for that number.

At least superficially, it appears that there's room for more, especially given the robust 25-54 showing of Spanish-language formats in PPM.

You are assuming ALL Hispanics speak Spanish or listen exclusively to Spanish language radio. The ad dollars remain with English language staions. List the Top 10 billers in Los Angeles. Note that all but ONE low rated Spanish language radio station went down in the Holiday PPM.

Once again, this market is already over-crowded with Spanish language stations that don't get the lions share of ad revenue in Los Angeles, Mexico.

 

[radioresearcher]

Based on events today in Dallas, CBS Radio plans to flip stations in the Top 10 markets to "Spanish CHR".

Just moments ago, Movin' 107.5 in DFW flipped to Mega.

Could this be the same fate for 97.1? All the planets seem to be aligning... Syndication recently coming to an end for Leykis... Low ratings...

Discuss.

1) That is NOT what the report said. It mentioned flipping WXRK and/or KLSX to English CHR.

2) Leykis's syndication deal has nothign to do with his performance in L.A.

3) KLSX is No. 2 men 25-54 in afternoons in recent PPM weeks and solid in middays as well.

It's not to say they won't flip - but I can think of 80 other stations who would die to be No. 2 in men 25-54 in key daytime dayparts.

 

[4UH8SIMBKAGN]

Based on events today in Dallas, CBS Radio plans to flip stations in the Top 10 markets to "Spanish CHR".

Just moments ago, Movin' 107.5 in DFW flipped to Mega.

Could this be the same fate for 97.1? All the planets seem to be aligning... Syndication recently coming to an end for Leykis... Low ratings...

Discuss.

1) That is NOT what the report said. It mentioned flipping WXRK and/or KLSX to English CHR.

2) Leykis's syndication deal has nothign to do with his performance in L.A.

3) KLSX is No. 2 men 25-54 in afternoons in recent PPM weeks and solid in middays as well.

It's not to say they won't flip - but I can think of 80 other stations who would die to be No. 2 in men 25-54 in key daytime dayparts.

Actually it mentioned Fresh or XRK for New York and KLSX or Jack for Los Angeles.

 

[SandyG]

Did someone actually ask "what about John and Jeff?"

If the 97.1 rumor is true, THEY are the only two I am happy to see hit the unemployment line....oh yeah, the Triplets too.

Sorry to see Adam, Teresa, Tom and Tim go.

I am sure some of them will land somewhere soon.

 

[davideduardo]

Using ``radio-locator'' (for ``Entertainment Purposes'') as a guide, there are 47 FMs in Los Angeles. Of those, only 10 are shown as Spanish language. Given the demographics of the market, there should be about 17 FM facilities offering a Spanish language format. That presumes the 42% Hispanic figure and Spanish-language preference for that number.

Actually, LA (MSA) has 54 FMs and 33 AMs, including non-commercial stations.

There are 5 AMs in Spanish in the market, including two religious stations.

There is one operation simulcast on 3 FMs, KBUE/KBUA/KEBN
There are two pairs of simulcasts, KRCD & KRCV and KDLD & KDLE.

That accounts for 7 FMs. KLVE, KXOL, KSCA, KLAX, KSSE and KWIZ are the rest of the bunch.

That is 16 FMs and 5 AMs. One Riverside FM and a Tijuana AM show with some numbers in the LA book, so they count, too.

About 60% of LA Hispanics are Spanish dominant, and another 20% are bilingual... or roughly 80% use only or partly Spanish language radio stations. That is why, for example, in 18-34, about 37% to 39% of all listening in the market is to Spanish langauge stations.

 

[BC_714]

Tom Leykis is not on the air this week and he wasn't scheduled to go on vacation. HMMMM makes you wonder??? ???

 

[Garrett]

Using ``radio-locator'' (for ``Entertainment Purposes'') as a guide, there are 47 FMs in Los Angeles. Of those, only 10 are shown as Spanish language. Given the demographics of the market, there should be about 17 FM facilities offering a Spanish language format. That presumes the 42% Hispanic figure and Spanish-language preference for that number.

Actually, LA (MSA) has 54 FMs and 33 AMs, including non-commercial stations.

There are 5 AMs in Spanish in the market, including two religious stations.

There is one operation simulcast on 3 FMs, KBUE/KBUA/KEBN
There are two pairs of simulcasts, KRCD & KRCV and KDLD & KDLE.

That accounts for 7 FMs. KLVE, KXOL, KSCA, KLAX, KSSE and KWIZ are the rest of the bunch.

That is 16 FMs and 5 AMs. One Riverside FM and a Tijuana AM show with some numbers in the LA book, so they count, too.

About 60% of LA Hispanics are Spanish dominant, and another 20% are bilingual... or roughly 80% use only or partly Spanish language radio stations. That is why, for example, in 18-34, about 37% to 39% of all listening in the market is to Spanish langauge stations.

Which, by my math means 61% of all listening in the market is to English language stations (unless there's some other language in the market).