J
Jul
Guest
It's time to end the speculation about future of 97.5 FM here in Philadelphia. Posters do you know for a fact that the station might change formats in the next few weeks or months or not. Yes or no?
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Smooth jazz has not been doing all that well anywhere lately. Then again, what would you flip 97.5 to that would be better? No, I think they'll ride it out for a little while longer.
Whatever happens, I hope that they keep classical on their HD-2 feed. It's one of the few HD-2 formats in the market that's worth bothering with. But, that's the subject for another thread.......
Whatever happens, I hope that they keep classical on their HD-2 feed. It's one of the few HD-2 formats in the market that's worth bothering with. But, that's the subject for another thread.......
I recall month ago that 97.5 recently signed a deal with the Philadelphia Soul to sponsor their studio. Smooth jazz - soul - get it? Anyhow, that was one of the reasons why I was thinking sports could move to 97.5. Of course, there's always the possibility of moving that sponsorship over to 950, which actually airs their games.
There really are not many viable options for Greater Media with this station. If you go in a soft ac direction you'd be stealing a bit of thunder from Ben FM and 102.9. If you go in a Hot AC direction you steal from MMR and Ben. It would seem that they picked this format for a reason and would tend to stick with it. The only viable alternative would be an FM News/Talk station, but that would be expensive to run this day in age.
Mike said:
They'd be getting rid of Smooth Jazz because it skews too old. "True Oldies" would be worse, not better, in that regard.
I really don't think Soft AC steps on the toes of either WBEN or WMGK. I would think it's a good idea, except I'm wary because of what happened to the last station that tried it (Sunny 104.5).
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