Those that think some sort of music format should go on 97.5 are kidding themselves. Won't cut it business-wise in 2010. That ship has long ago sailed away. Simply no reason for those that like different niche music, they can program it to themselves without the need of a terrestrial radio station playing commercials and having jocks open their mouth to interrupt the music flow. It makes for talk on these discussion forums, it's simply not reality today. That being said, Greater Media is a cheap company, a lot of talk, little action when it comes to opening up the corporate wallet, and the company is only investing in its afternoon drive host on The Fanatic. The rest of the on-air staff is basically making peanuts, they threw a little more dough out to the bigger names in the two midday slots, but not the smaller names, and it shows, the station DOES NOT sound "big." The sales staff is having some success selling afternoon drive, but that's about it. You get what you pay for and the numbers tell it all for Greater Media on that frequency. They'll continue for a little while longer, but eventually business reality will kick in. There needs to be a mixture of COMPELLING local talk show hosts who are engaging, hip to a younger audience while knowledgeable enough not to offend the older end of the demo, flat out entertaining, online, social media and mobile conscious, mixed in with game coverage of the teams folks truly care about. Without those elements...forget about it.
