97.5 - something's changing

[hotdogsrule]

I had on 97.5 Bob-FM on tonight and there are voiceovers that state "something new Friday at noon."

That could mean a lot of things. DJ's? Format change?

They have sent an e-mail to clients telling them that there will be a period of being commercial free starting Friday so maybe that's a sign of some kind.

It wouldn't be talk related if they were going to be commercial free -- the audience wouldn't get it.

 

[99KTKT]

I remember back in '04 when they flipped from "Star" to "Bob" they also did a commercial-free first week or so. Looks like another format flip is imminent.

 

[Northwest Bobby]

It's gonna be one of best kick ass Oldies stations around town and the classic calls KWFM are ready to go........oh no wait.....scartch all that.

 

[oldiesfan6479]

...the classic calls KWFM are ready to go........oh no wait.....scratch all that.

Well actually, if the 1330 KJLL KWFM owners allowed it, 97.5 could use KWFM-FM.

Maybe in exchange for a generous donation to the KJLL KWFM station fund.

 

[Northwest Bobby]

I was there at 97.5 "Smooth Jazz" era, "The Oasis"....boy that was soooo 90's radio programming....

 

[jasonharper2013]

im am hearing that it will flip to CHR

 

[jasonharper2013]

Over at http://www.radioinsight is reporting that it will flip To CHR As I975 Http://i975hits.com

 

[caveman-97]

Whatever they do will be done in the cheapest way possible. Nothing to get excited about.

 

[2Son]

So now there's "My 92.9" and "i97.5"...is "We 98.5" comin' soon?

;D

 

[pjc1961]

The correct website link for KSZR i97.5 is: http://allthehitsi975.com/

 

[Wildstyle K]

Whatever they do will be done in the cheapest way possible. Nothing to get excited about.

'They' could randomly hire any bedroom dj off the streets and there would be a very high possibility that he would be capable of producing a much more fun, live, upbeat, local, and exclusive mixshow all by himself than KRQ has to offer all weekend long. Maybe KRQ will always have the superior playlist, but i97.5 can easily outdo their competition when it comes to fun, live, and upbeat specialty shows - even if they are all syndicated.

 

[caveman-97]

I'm surprised that nobody's already mentioned this, but the likely strategy is to knock a couple ratings points off KRQ and make KIIM solidly number one.

Clear Channel did something similar several years back when they did country on the cheap on 92.9. The idea was to knock a few points off KIIM but it failed because country music fans tend to build up loyalty to a station. A jukebox competes poorly with a real radio station. Teens probably feel little loyalty to anyone so this ploy might work.