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97.7 Chuck FM Greenville

M

MarkSC

Mentioned this on another thread, but thought it deserved a thread of it's own. Cox today launched 97.7 Chuck FM in Greenville. Variety format. Probably a translator tied to one of Cox's HD2 signals. Penetrating Simpsonville very well this afternoon. How's in coming in where you are?

Good time to launch with both the AC's in Christmas mode, and there's a bigger hole now with WMYI's Gaga/Katy Perry lovefest.
 
Charlie wasn't on long. I think Entercom decided they'd rather have WORD on FM than Charlie.

Getting it great below Fountain Inn. Exciting to have something new.

Where's the tower...what are the calls? I think I also heard reference to something in Six Mile as well. Website is http://www.977chuckfm.com
 
freqdev said:
it will be interesting to see how cox markets the new station could be another shine
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Cox is pretty good with promotions, but I don't know if they'll put much in to promoting it other than social networking. Who knows. It can be run from a closet. At least the music and execution is better than Shine.

The sound quality is very good and the music is good. The imaging is creative. Big 80s emphasis but I heard a 60s song earlier. It fills a void, somewhat. May take a little from WROQ and WSPA, and they've played a good bit of 90s stuff that WMYI plays. Will the new station be rated? I know translators are in PPM markets. 2011 has been a pretty good year for GSP radio.
 
Awesome news! I enjoyed Charlie during it's short life. This along with MY's new direction certain are good moves for a market that's been missing this. Wonder if this will help MY firmly entrench itself in Hot AC with Chuck providing the overall variety (of a good kind).
 
Chuck really is a neat little station. I've listened off and on all day and it's mostly rock and some pop sounding tracks from the 70s/80s/some 90s, but I've heard some disco stuff also. It sounds good. Translators are an interesting way to put a new station on the air. I could see them getting some WROQ/WSPA/WMYI audience.

Any signal reports? I got a solid signal all over Greenville/Simpsonville today, and got it in to Laurens county. This has to be one of the strongest translators I've heard. One thing I occasionally notice is that the audio drops out, an R&B sounding song comes on for a second, dead air, then it starts back up.
 
I was gonna say, I wonder if they're testing the waters for Chuck to eventually go to 98.1 if the response is good. Would make it more of a player and be cheaper to run than Hot since there is very little overhead. Agree that it'd be much better.

97.7 makes it to the city of Laurens, but is not really listenable at that point. Still very good for a 250w translator. Wonder if any more translators like this will pop up.
 
Finally got a chance to listen a little. I like it, but it seems a bit different than Charlie. I remember Charlie FM playing not only "everything" from the 70s, 80s and 90s, but also newer songs mixed in. Not only did I not hear a single new song, I don't even think I heard a song from the 2000s. I heard quite a few songs that I liked and haven't heard in a while, but I still think MY (if it continues with Hot AC) will be my goto station. Then this being the backup. I still like to hear new songs (especially things like Florence & the Machine and Foster the People that MY was playing). Definately seems more rock leaning (not a bad thing) than Charlie was.

It will be interesting to see how things play out. I like Chuck, but hope it doesn't hurt MY. However, I do think if it does anything it might pull a more male demographic away from both MY and Magic (slightly older than MY's target, which also admittedly, is more female oriented).
 
I have heard several 2000s songs....I think they were "Collide" by Howie Day, "Follow Me" by Uncle Kracker, and "Lonely No More" by Rob Thomas. Those are the only ones, though.

Charlie was more "off the wall"/true variety than Chuck is. Chuck may be trying to capitalize on the fact that there is really no gold-based station in this market that plays a lot of 70s and 80s other than WROQ, who just plays classic rock, or Magic, who plays a limited selection of 80s songs an hour. The music on Chuck seems to mesh more nicely, and it's clear that their emphasis is on 80s, then 70s, then 90s. Agree that it poses a risk to both AC stations, and we can't forget WROQ.
 
carolinaradio said:
I have heard several 2000s songs....I think they were "Collide" by Howie Day, "Follow Me" by Uncle Kracker, and "Lonely No More" by Rob Thomas.  Those are the only ones, though.

Charlie was more "off the wall"/true variety than Chuck is.  Chuck may be trying to capitalize on the fact that there is really no gold-based station in this market that plays a lot of 70s and 80s other than WROQ, who just plays classic rock, or Magic, who plays a limited selection of 80s songs an hour.  The music on Chuck seems to mesh more nicely, and it's clear that their emphasis is on 80s, then 70s, then 90s.  Agree that it poses a risk to both AC stations, and we can't forget WROQ. 
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I did hear more 80s than anything, which I also like. And I like overall that they've got a more upbeat tone overall (even those 70s songs likely won't be any of the sloppy mellow stuff). And I can see where with seemingly more emphasis on rock with some pop mixed in that they can be a threat to WROQ, which has just aged too much. I agree that it's not quite as eclectic as Charlie and maybe not quite as fun to listen to, but what they do play does gel together better.

It definately is a welcome new station (of course, I still would like a real modern rock station, but that won't likely happen). And I'll be giving it some listening time (especially if MY continues to mix in some of the aforemetioned slow 70s). 

If MY continues to stick to newer music 2000s and today with some 80s and 90s mixed in, I think Chuck could take a bigger bite out of Magic and WROQ because there will likely be less overlap with MY since MY also has more of a pop emphasis. Hopefully, Chuck and MY survive.
 
Yeah, they're playing disco from the 70s too, which helps get the audience for oldies/classic hits that is unserved around here for the most part. Have even heard some early 70s Elvis. It's well programmed. In my opinion, they don't really need to mix in much, if any new music - it'd likely be the same stuff on 98.9, 102.5, and 93.7. Would rather hear 70s and 80s that nobody else is playing.
I don't think this will really affect MY one way or another, as long as they stay modern. Had MY stayed with their older AC format, when they had the 70s/80s weekends and all, then it would have (well, as much as 250 watts can).

I see that Cox has a translator at 102.1 in Seneca, with a CP for an upgrade to 250w and move to 101.5 that would cover Clemson and Walhalla. Used to belong to WLFJ. It now says parent station WJMZ. That certainly couldn't be to re-broadcast 98.1 or 107.3, as both have excellent coverage there. I wonder if it's another frequency for Chuck?
 
They're running a TV spot for Chuck. I believe it can at least surpass Shine pretty quickly. CC should've done this or Classic Hits with 96.7, but they have their heads up their arses.
 
MarkSC said:
They're running a TV spot for Chuck. I believe it can at least surpass Shine pretty quickly. CC should've done this or Classic Hits with 96.7, but they have their heads up their arses.
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Definitely. They had even more room for something like this or Classic Hits after the WMYI adjustment back in the summer.
Sad when a translator with a smaller signal has more potential than a fully licensed class A. Not to mention it's programmed better.

I'd bet more people are already listening to Chuck than Shine. Cox is doing a good job.
 
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