• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

97.7 flipped to Latin at Noon

The bulk of what you're saying about Puerto Ricans is wrong. Not totally wrong, but oversimplified.

While growth is stronger in Orlando Puerto Rican growth still occurs in PA CT and MA-just not NYC/NJ/NY. That area sees a net loss of Puerto Ricans.

I don't have to argue this point because it's an objective truth.

Growth is far greater in the south....but still occurs in MA RI PA and CT throughout the late 20th century and into today. Again, this is very central to my work. So while I'll argue radio with you- I'm not going to argue demographic migration patterns you do not fully understand

Honestly Puerto Rican migration often results in people moving to the Northeast first where the culture is more cemented. After a generation, folks move down to Kissimmee and Orlando, but it’s not a big first destination.

Puerto Ricans are still moving to Massachusetts, i will not discuss that further because its off-topic at this point

source:
Latinos in Massachusetts: Puerto Ricans


"Other states with sizeable Puerto Rican populations include New Jersey, Pennsylvania, and Massachusetts; in all three states the Puerto Rican population increased more rapidly than in New York, though not as fast as in Florida."

"Florida attracted the largest inflow from Puerto Rico. Other states with large inflows include several Northeastern states (New York, New Jersey, Pennsylvania, and Massachusetts), and Texas."
source: https://www.bebr.ufl.edu/population...erto-rican-population-florida-and-us-mainland

Between 2016 and 2017, Massachusetts lost more residents on net to New Hampshire than to any other state. On the flip side, we experienced a net gain of about 8,000 residents from New York. Puerto Ricans also feature prominently among those moving here. Massachusetts has long had a large Puerto Rican population, and Hurricane Maria in 2017 led many more to migrate here. Only Florida and Pennsylvania have seen greater net migration from Puerto Rico than Massachusetts.

source: If not for international migration, Massachusetts would be losing population.

I do this all day long, literally. You need to learn how to be wrong, Mr. Eduardo. It's a skill.

About 40,000 Puerto Ricans moved to MA from 2006-2016 and it's very likely increased in its rate as PR has lost population rapidly and their population has grown stateside since 2017.
 
Last edited:
As I’ve posted here before, despite the Brockton city of license, the 97.7 signal is not very good south of Boston. Their antenna is mounted on the north side of the very large tower on Great Blue Hill. I’d say it’s better in Boston and to the north than it is in Brockton. Of course when they switch to the old/backup site in Abington once in a while it’s a completely different story.

I’m also not sure how many Spanish speaking people there are in Brockton. If the number of pirate stations is any indication I’d say the Haitian population is much larger.
The black population, in general, is 4x larger in Brockton (51% )than the Hispanic community (12%). As DE said they're looking at the region, and Hispanics are more populous than blacks in MA/Greater Boston, especially larger than just Haitians.
I noticed J LO & Pitbull in the mix @97.7 when I listened this A.M.

La Mega never really plays them
They’re playing Danza Kaduro too..
That is not CHR. CHR is pop, with maybe ballads and light rock. Reggaetón is the exact equivalent of Urban but for Hispanics.

That signal is hemmed in.
"Catered specifically for the Boston market, Rumba 97.7 will deliver high-energy, contemporary Top 40 hits from the most popular genres in Latin music today, such as Reggaeton, Bachata, Salsa and Pop. Listeners can tune in to hear top-ranking music from some of their favorite Latinx artists including Bad Bunny, J Balvin, Romeo Santos, Marc Anthony and many more."

Spanish CHR seems very appropriate as a designation. Especially if you're playing Danza Kaduro.
 
Strictly relying on Wikipedia here the “variety” is likely what earns it Spanish CHR.
Wikipedia is hardly a source for Latin format data.

Reggaetón and related genres are the exact equivalent of “”urban” in English. It’s origins are part Jamaican, part Panamanian and the rest Puerto Rican. It is pure Afroantillano.

For example, Puerto Rico has pure reggaetón stations which are like urban, CHR mixed with reggaetón, which are like Churban stations and then pure CHR which are pop with true crossover rhythmic songs that are related ro reggaetón but not liked by pure reggaetón followers.
 
Last edited:
“Hispanic” changes definition a bit with each Census but it includes being a Spanish speaker, descends of Spanish Speakers or from a nation where Spanish is spoken.
So that excludes Cape Verdeans and Brazilians, right, along with peoples in this hemisphere who live in current or former colonies of England, France and the Netherlands?
 
The bulk of what you're saying about Puerto Ricans is wrong. Not totally wrong, but oversimplified.

While growth is stronger in Orlando Puerto Rican growth still occurs in PA CT and MA-just not NYC/NJ/NY. That area sees a net loss of Puerto Ricans.

I don't have to argue this point because it's an objective truth.

Growth is far greater in the south....but still occurs in MA RI PA and CT throughout the late 20th century and into today. Again, this is very central to my work. So while I'll argue radio with you- I'm not going to argue demographic migration patterns you do not fully understand

Honestly Puerto Rican migration often results in people moving to the Northeast first where the culture is more cemented. After a generation, folks move down to Kissimmee and Orlando, but it’s not a big first destination.

Puerto Ricans are still moving to Massachusetts, i will not discuss that further because its off-topic at this point

source:
Latinos in Massachusetts: Puerto Ricans


"Other states with sizeable Puerto Rican populations include New Jersey, Pennsylvania, and Massachusetts; in all three states the Puerto Rican population increased more rapidly than in New York, though not as fast as in Florida."

"Florida attracted the largest inflow from Puerto Rico. Other states with large inflows include several Northeastern states (New York, New Jersey, Pennsylvania, and Massachusetts), and Texas."
source: https://www.bebr.ufl.edu/population...erto-rican-population-florida-and-us-mainland

Between 2016 and 2017, Massachusetts lost more residents on net to New Hampshire than to any other state. On the flip side, we experienced a net gain of about 8,000 residents from New York. Puerto Ricans also feature prominently among those moving here. Massachusetts has long had a large Puerto Rican population, and Hurricane Maria in 2017 led many more to migrate here. Only Florida and Pennsylvania have seen greater net migration from Puerto Rico than Massachusetts.

source: If not for international migration, Massachusetts would be losing population.

I do this all day long, literally. You need to learn how to be wrong, Mr. Eduardo. It's a skill.

About 40,000 Puerto Ricans moved to MA from 2006-2016 and it's very likely increased in its rate as PR has lost population rapidly and their population has grown stateside since 2017.

Connecticut's cities saw a notable influx of Puerto Rican families after the hurricanes. Many never moved back.
 
Wikipedia is hardly a source for Latin format data.

Reggaetón and related genres are the exact equivalent of “”urban” in English. It’s origins are part Jamaican, part Panamanian and the rest PuertoRican. It is pure Afroantillaño.

For example, Puerto Rico has pure reggaetón stations which are like urban, CHR mixed with reggaetón, which are like Churban stations and then pure CHR which are pop with true crossover rhythmic songs that are related ro reggaetón but not liked by pure reggaetón followers.
Well seeing as when I posted this the station had been up for 2 hours I didn’t have an opinion when I posted. Just told you all what their Wikipedia page said. I didn’t care.

However, after they themselves brand themselves as Spanish Top 40 I’m confused as to what you’re arguing about other than you’re need to be right. Even when you’re not.

They’re unabashedly telling you they’re a Top 40 station, and their music reflect that’s you saying they aren’t doesn’t change that fact lol. How do you get by in life with this insatiable need to be right?


“Catered specifically for the Boston market, Rumba 97.7 will deliver high-energy,contemporary Top 40 hits from the most popular genres in Latin music today, such as Reggaeton, Bachata, Salsa and Pop. Listeners can tune in to hear top-ranking music from some of their favorite Latinx artists including Bad Bunny, J Balvin, Romeo Santos, Marc Anthony and many more."

Spanish CHR seems very appropriate as a designation. Especially if you're playing Danza Kaduro.”


tell me, honestly, do you think that this station has miscategorized itself?
 
Last edited:
Connecticut's cities saw a notable influx of Puerto Rican families after the hurricanes. Many never moved back.
Yea I’m aware, Puerto Rican’s have never stopped moving to New England but MA got more PRs after the disaster because it’s a more desirable place to be. This mirrors immigration trends in general. MA is much more popular than CT for international migration.

CT is the most Puerto Rican state in the US-by a wide margin. 55% of Latinos in CT are PR. 41% of Latinos in MA are PR. both are seeing decreasing shares of their Latino population identify as PR- but overall numerical growth in Puerto Rican’s. CT is more Hispanic than MA in general.
 
So that excludes Cape Verdeans and Brazilians, right, along with peoples in this hemisphere who live in current or former colonies of England, France and the Netherlands?
Cape Verdeans are not categorized as Hispanic by the Census and there's virtually no reason they would check that box. They speak a Portuguese /West African creole and are from Africa.

But its all self-identification, how Brazilians identify is up to them. I don't think they identify as Hispanic/Latino but I haven't asked that question in years. Could depend on skintone, class, etc.
 
The bulk of what you're saying about Puerto Ricans is wrong. Not totally wrong, but oversimplified.
it comes from highly stratified research done for every top US Hispanic market.
While growth is stronger in Orlando Puerto Rican growth still occurs in PA CT and MA-just not NYC/NJ/NY. That area sees a net loss of Puerto Ricans.
My point is that few newer Puerto Rican go to the Northeast. The migrations from the 50’s and 60’s were mostly rural Puerto Ricans, mostly displaced by the post-war economic change on the Island. Today, the migrants, nearly all to the Southeast, are educated, urban professionals and college grads.
I don't have to argue this point because it's an objective truth.
No demographic data I have supports that.
Growth is far greater in the south....but still occurs in MA RI PA and CT throughout the late 20th century and into today. Again, this is very central to my work. So while I'll argue radio with you- I'm not going to argue demographic migration patterns you do not fully understand
I have data from the PR government, including paid studies they did. And I have propritary research we did at HBC Univision to find growth markets.
Honestly Puerto Rican migration often results in people moving to the Northeast first where the culture is more cemented. After a generation, folks move down to Kissimmee and Orlando, but it’s not a big first destination.
Nearly nobody today goes to the NE first. Central FL is the destination of choice. Orlando MSA is approaching 35% Hispanic, nearly all from PR.

The Puerto Rican culture of MA is totally different from that of the Central Florida Boricua migrants. Different class, different culture, different lifestyle,
Puerto Ricans are still moving to Massachusetts, i will not discuss that further because its off-topic at this point
Practically none.
"Other states with sizeable Puerto Rican populations include New Jersey, Pennsylvania, and Massachusetts; in all three states the Puerto Rican population increased more rapidly than in New York, though not as fast as in Florida."
And New York is barely increasing at all; two times nothing is still nothing.
"Florida attracted the largest inflow from Puerto Rico. Other states with large inflows include several Northeastern states (New York, New Jersey, Pennsylvania, and Massachusetts), and Texas."
source: https://www.bebr.ufl.edu/population...erto-rican-population-florida-and-us-mainland
Yeah, centrally FL got over 300,000 while MA may have gotten a few thousand.
Between 2016 and 2017, Massachusetts lost more residents on net to New Hampshire than to any other state. On the flip side, we experienced a net gain of about 8,000 residents from New York. Puerto Ricans also feature prominently among those moving here. Massachusetts has long had a large Puerto Rican population, and Hurricane Maria in 2017 led many more to migrate here. Only Florida and Pennsylvania have seen greater net migration from Puerto Rico than Massachusetts.

source: If not for international migration, Massachusetts would be losing population.
Puerto Rico is not “international” and per the economic development board in San Juan, USA, less than 10% o migrantes did not go to Florida..
About 40,000 Puerto Ricans moved to MA from 2006-2016 and it's very likely increased in its rate as PR has lost population rapidly and their population has grown stateside since 2017.
That is a suspicious figure and does not match the PR planing board and bureau of eaconomic development, and sounds like a state trying to qualify for Federal funds of some kind.
 
Last edited:
Rumba is just a name, not a format. Names are very hard to register today, so when a company has one that is "free and clear" they use it for a variety of formats. Look at "Kiss" which can be AC, CHR or even Urban.

I suspect that the iHeart team in South Florida consisting of Pedro Javier and Enrique will adapt one of the existing formats to Boston, where the market can't justify a totally local approach.

You forgot one other format...Kiss can also be Urban AC.
 
Cape Verdeans are not categorized as Hispanic by the Census and there's virtually no reason they would check that box. They speak a Portuguese /West African creole and are from Africa.

But its all self-identification, how Brazilians identify is up to them. I don't think they identify as Hispanic/Latino but I haven't asked that question in years. Could depend on skintone, class, etc.
Nearly nobody in Latin America identifies as Hispanic, as that term is a U S Census Bureau concoction from the late 70’s

And Brazilians are not Hispanic, anyway. Key to “Hispanic” is use or heritage of the Spanish language. I am constantly asked when in Latin America what “that word Hispanic” means.

Or, as one of my daughter’s T-shirts says, “I am not Hispanic. I man not Latina. I am Puerto Rican.”
 
Last edited:
I noticed J LO & Pitbull in the mix @97.7 when I listened this A.M.
It is Hispanic Churban, not tropical and not pure reggaetón.
 
Right, and the word "Latino" excludes the people from Spain and Equatorial Guinea.
Actually, the Census form has several times included Spain as one of the qualifiers.

Here is the 2020 form…

www2.census.gov. And look for the forms.
 
Last edited:
it comes from highly stratified research done for every top US Hispanic markets.

My point is that few newer Puerto Rican go to the Northeast. The migrations from the 50’s and 60’s were mostly rural Puerto Ricans, mostly displaced by the post-war economic change on the Island. Today, the migrants, nearly all to the Southeast, are educated, urban professionals and college grads.

No demographic data I have supports that.

I have data from the PR government, including paid studies they did. And I have propritary research we did at HBC Univision to find growth markets.

Nearly nobody today goes to the NE first. Central FL is the destination of choice. Orlando MSA is approaching 35% Hispanic, nearly all from PR.

The Puerto Rican culture of MA is totally different from that of the Central Florida Boricua migrants. Different class, different culture, different lifestyle,

Practically none.

And New York is barely increasing at all; two times nothing is still nothing.

Yeah, centrally FL got over 300,000 while MA may have gotten a few thousand.

Puerto Rico is not “international” and per the economic development board in San Juan, USA, less than 10% o migrantes did not go to Florida..

That is a suspicious figure and does not match the PR planing board and bureau of eaconomic development, and sounds like a state trying to qualify for Federal funds of some kind.
Delusional. You think the US Census Bureau is fabricating estimates of Puerto Ricans in Massachusetts?? lmao.

Massachusetts doesn't census these numbers itself-its, not Puerto Rico. The fact that you think that pretty much disqualifies you from comment. MA never censuses itself, no states that I know of do that. The graphics and reports you see here utilize the raw data from the American Community Survey estimates- a branch of the US Census Bureau. Unless you think the government is trying to steal money from itself lmao. That's why states cant do that, everyone would manipulate the numbers.

This data is sourced from the US Census Bureau and are the same estimates that are done for all 50 states and all US territories lmao. That's why I say you're coming off as delusional.

Paid studies from a failing government trying to save face in the midst of massive population loss might be the worst possible source one could use. Which you also haven't provided here (but please don't, )

The bolded part of your statement doesn't seem in line with your prior statements. You clearly said migration stopped didnt the late 1960s (this was so painfully off-base).

Learn to be wrong, dude. You can't refute 3+ credible sources
 
Delusional. You think the US Census Bureau is fabricating estimates of Puerto Ricans in Massachusetts?? lmao.

Massachusetts doesn't census these numbers itself-its, not Puerto Rico. The fact that you think that pretty much disqualifies you from comment. MA never censuses itself, no states that I know of do that. The graphics and reports you see here utilize the raw data from the American Community Survey estimates- a branch of the US Census Bureau. Unless you think the government is trying to steal money from itself lmao. That's why states cant do that, everyone would manipulate the numbers.

This data is sourced from the US Census Bureau and are the same estimates that are done for all 50 states and all US territories lmao. That's why I say you're coming off as delusional.

Paid studies from a failing government trying to save face in the midst of massive population loss might be the worst possible source one could use. Which you also haven't provided here (but please don't, )

The bolded part of your statement doesn't seem in line with your prior statements. You clearly said migration stopped didnt the late 1960s (this was so painfully off-base).

Learn to be wrong, dude. You can't refute 3+ credible sources
I said all Puerto Rican migration stopped around 1967 and the returning Puerto Rican’s outnumbered to departing ones until the very late 90’s when the economy went into a huge recession due to the end of the tax incentives, particularly drugs and computer products. At that point, Puerto Ricans mostly moved to the Orlando area in an increasing stream.

My office manager moved. My youngest daughter moved. Several dozen radio folks I know moved…all management level. A bunch of agency and client marketing and ad people moved there. My former dentist did that, too. I think more of my friends and family from PR are in Orlando than on the Island, in fact. I only know three who did not go to Orlando…our AC PD from WFID went to Miami, one Of my other daughterS went to Atlanta, one to Houston.

American Community Survey is a statistical sample and almost always wrong on Hispanics. That is why Nielsen does not use it and instead has their own statistical research division.

UM Boston’ Gaston Institute did a study about 18 months ago showing that nearly all the growth in Hispanic population of MA will increase mostly due to birth rates, not inbound immigrmation or migration. You can search for it.

Oh, and Puerto Rico has no more failed a govérnment than, let’s say, New Jersey. It was hit by the elimination of tax exemptions on material built or assembled in PR by Congress. !then we got the collapse of the economy due to that, creatin high unemployment. Add in hurricanes and earthquakes and an ancient infrastructure and we have half the professionals and technicians leaving the island.
 
Last edited:
I said all Puerto Rican migration stopped around 1967 and the returning Puerto Rican’s outnumbered to departing ones until the very late 90’s when the economy went into a huge recession due to the end of the tax incentives, particularly drugs and computer products. At that point, Puerto Ricans mostly moved to the Orlando area in an increasing stream.

My office manager moved. My youngest daughter moved. Several dozen radio folks I know moved…all management level. A bunch of agency and client marketing and ad people moved there. My former dentist did that, too. I think more of my friends and family from PR are in Orlando than on the Island, in fact. I only know three who did not go to Orlando…our AC PD from WFID went to Miami, one Of my other daughterS went to Atlanta, one to Houston.

American Community Survey is a statistical sample and almost always wrong on Hispanics. That is why Nielsen does not use it and instead has their own statistical research division.

UM Boston’ Gaston Institute did a study about 18 months ago showing that nearly all the growth in Hispanic population of MA will increase mostly due to birth rates, not inbound immigrmation or migration. You can search for it.

Oh, and Puerto Rico has no more failed a govérnment than, let’s say, New Jersey. It was hit by the elimination of tax exemptions on material built or assembled in PR by Congress. !then we got the collapse of the economy due to that, creatin high unemployment. Add in hurricanes and earthquakes and an ancient infrastructure and we have half the professionals and technicians leaving the island.
I mean it's whatever ultimately, right? you don't want to believe facts you want to believe (very personal) anecdotes. As I said I won't argue any further, just pointing out the legitimacy of what I'm saying. Obviously, iHeart didn't listen to your anecdote.

Puerto Rico? comparable to the economic juggernaut that is New Jersey... one of the top 3 wealthiest states in the nation? One that's seeing modest population growth, not loss? This just affirms my opinoneven more.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom