• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

97.7 format change for the 4th of July?

Premium article, so can't read it, but the preview states they might make multiple changes in Boston.
Very interesting.

So maybe WBWL, WKAF & WJMN will all be in play ?
 
It looks like they parted ways with the Program Director from 97.7 so they are definitely about to do something, but what sense would it make to put News on 97.7 when the signal doesn’t have a big footprint? If you look at the Nielsen rating given the small signal WKAF does better than both WJMN (Jam’n 94.5) and WBWL (101.7 The Bull) in the ratings so why get rid of the format? If anything they should put the Urban from WJMN on 97.7 and move Urban AC to 94.5!
 
theradioman said:
It looks like they parted ways with the Program Director from 97.7 so they are definitely about to do something, but what sense would it make to put News on 97.7 when the signal doesn’t have a big footprint? If you look at the Nielsen rating given the small signal WKAF does better than both WJMN (Jam’n 94.5) and WBWL (101.7 The Bull) in the ratings so why get rid of the format? If anything they should put the Urban from WJMN on 97.7 and move Urban AC to 94.5!
Click to expand...

It’s about time they do something about WBWL though. Even with the various firings and signal upgrades, they still don’t hold a candle to WKLB, which covers the entire market clearly (aside from some remote areas of southern Plymouth and northwestern Middlesex Counties) — not to mention the Worcester market, where it’s usually the only Boston station in the top 5 of the ratings
 
CTListener said:
It's an attractive piece of the cluster to youth-obsessed advertisers and siphons off younger country fans from WKLB. Why would they want to change anything about it?
Click to expand...

Advertisers are not "youth obsessed" unless you consider the top end of 25-54 to be "youth".

There are far, far fewer 18-34 buys than 25-54.

And, of course, many buys are subsets of 25-54, such as "Spanish dominant females 25-44" or "men 35-54" and so on.

Generally, for every young end leaning station bought based on 25-54, an older leaning one and a centrist one is bought. That is why agency campaigns go several to many stations deep.
 
Last edited:
CTListener said:
It's an attractive piece of the cluster to youth-obsessed advertisers and siphons off younger country fans from WKLB. Why would they want to change anything about it?
Click to expand...

The main thing is that they have a lot invested in Bobby Bones, and Boston is an important country market.

Yes they get low ratings in markets like Chicago & Boston, but it gets Bones in those critical Top 10 markets.
 
Tomgsinger said:
I found this article on “the other site” that heavily implies (and basically confirms) that 97.7 WKAF Brockton-Boston will have a format change within the next week:

https://radioinsight.com/headlines/178315/domain-insight-6-27-pre-july-4-fireworks-in-boston-denver/

I don’t exactly know what they’d change to, but I hope that they change Jam’n to a full-fledged urban outlet to keep an urban station in the market.
Click to expand...
Already seeing the new slogan on KAF.

“The Beat of Boston.”
 
:
Tweets from @bostonradio "Could be rhythmic like ‘KTU 103.5 the Beat of New York. Or like 10 dozen of their Beats around the country - R&B/HipHop. Guessing format change goes down today...
On the 2nd thought, it could be R&B/Hip Hop if they are doing something with 94-5??"
 
The new format launched at 6am with Michael Jackson’s “Beat It” followed by Warren G/Nate Dogg “Regulate”, Rhianna/Jay Z “Umbrella”, Paula Abdul “Straight Up” and Missy Elliott “Work It”.

From what I remember, this station has a s----y signal in downtown Boston.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom