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97.7 The Peach, Jemison AL "Superhits of the '60s and '70s

N

NashRadio

Guest
(Birmingham area) Most of the ususal suspects, but every 8 or 9 songs was (at least fairly) obscure, a couple I didn't even know. One I did: "I Will" from the Beatles' (White Album), not a single.

Unlike, I'm guessing, most radio programmers, I think there are people who don't want to only hear songs they've already heard 1000 times. (Their evidence: WRLT's ratings, mine: my imagination.)
 
(Couldn't find "Edit"); ["I Will"], which by the way, Allison Krauss does a GREAT cover.
 
D Dean said:
(Birmingham area) Most of the ususal suspects, but every 8 or 9 songs was (at least fairly) obscure, a couple I didn't even know. One I did: "I Will" from the Beatles' (White Album), not a single.

Unlike, I'm guessing, most radio programmers, I think there are people who don't want to only hear songs they've already heard 1000 times. (Their evidence: WRLT's ratings, mine: my imagination.)
Click to expand...


Thats easy to take care of. Don't play the same 300 songs over and over. There were more hit oldies than 300 during that 20 year span. And to hell with research.
 
loves radio 2 said:
Thats easy to take care of. Don't play the same 300 songs over and over. There were more hit oldies than 300 during that 20 year span. And to hell with research.
Click to expand...

The over-researched method of programming radio makes for boring radio. Basically, from what I've seen in person of this kind of research taking place, it's putting people in a room and playing a "game" of "which do you like better" until you drill down to 300 songs. What they ought to do is play the same song ten times in a row, then ask if they want to hear the same song again, or song B. That method shows what I've referred to as "repetition toleration."

My iPod plays more than 1200 songs from the '30s through today. And I change some of 'em out occasionally. Put 'em on shuffle and you still get that "oh, wow, I haven't heard that song in a while" effect. So why would I care about a radio station that plays the same 300 songs over and over, with an occasional break featuring a remote voiceover jock reading cards written by an intern, in order to get some undeserving corporate CEO in New York, Las Vegas, or Atlanta an even bigger bonus? Radio, you've got to give me something my iPod can't gicve me, or you are useless!
 
jetfli said:

The over-researched method of programming radio makes for boring radio. Basically, from what I've seen in person of this kind of research taking place, it's putting people in a room and playing a "game" of "which do you like better" until you drill down to 300 songs. What they ought to do is play the same song ten times in a row, then ask if they want to hear the same song again, or song B. That method shows what I've referred to as "repetition toleration."

My iPod plays more than 1200 songs from the '30s through today. And I change some of 'em out occasionally. Put 'em on shuffle and you still get that "oh, wow, I haven't heard that song in a while" effect. So why would I care about a radio station that plays the same 300 songs over and over, with an occasional break featuring a remote voiceover jock reading cards written by an intern, in order to get some undeserving corporate CEO in New York, Las Vegas, or Atlanta an even bigger bonus? Radio, you've got to give me something my iPod can't gicve me, or you are useless!
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When I made that same argument on this board and other boards, a few posters took me to task over that and defended the stations that played the same 300 songs over and over as being "WELL RESEARCHED". These same posters also complained about how the radio stations that played a few songs that were unfamilar to some listeners sounded like they just threw a bunch a songs together that weren't well researched, i.e. if an Oldies station played any other Temptations songs beside "My Girl" or "Pappa was a Rolling Stone", it sounds like a mess.
 
jetfli said:
loves radio 2 said:
Thats easy to take care of. Don't play the same 300 songs over and over. There were more hit oldies than 300 during that 20 year span. And to hell with research.
Click to expand...

The over-researched method of programming radio makes for boring radio. Basically, from what I've seen in person of this kind of research taking place, it's putting people in a room and playing a "game" of "which do you like better" until you drill down to 300 songs. What they ought to do is play the same song ten times in a row, then ask if they want to hear the same song again, or song B. That method shows what I've referred to as "repetition toleration."

My iPod plays more than 1200 songs from the '30s through today. And I change some of 'em out occasionally. Put 'em on shuffle and you still get that "oh, wow, I haven't heard that song in a while" effect. So why would I care about a radio station that plays the same 300 songs over and over, with an occasional break featuring a remote voiceover jock reading cards written by an intern, in order to get some undeserving corporate CEO in New York, Las Vegas, or Atlanta an even bigger bonus? Radio, you've got to give me something my iPod can't gicve me, or you are useless!
Click to expand...


I've given up on listening to music on the radio. There's NOTHING I care for. I listen to talk radio all day. I listen to music only in my wife's car as she has satellite radio.
 
I listen to music only in my wife's car as she has satellite radio. ohh my God Bob..when did that happen ? :eek: you can get out of that....costs a ton but is doable.....lol lots of room in the cave here... ;D
 
deltas69 said:
I listen to music only in my wife's car as she has satellite radio. ohh my God Bob..when did that happen ? :eek: you can get out of that....costs a ton but is doable.....lol lots of room in the cave here... ;D
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Satellite radio in the car was HER idea, not mine and SHE pays for it. I will admit I enjoy it when we are in her car. ;D
 
I guess research has its place, but IMHO its primary use is to provide one more layer of protection before the actual PD gets tossed on his ear, as in "Yes, the numbers were low, but that's not my fault... we must have had BAD RESEARCH!" Research is more important than ever before, because with fewer employees, folks are running out of warm bodies to throw under the bus.
 
Very few folks on this board seem to understand the idea that we are not typical radio listeners by simple virtue of the fact that we are members of this forum. We're here because we have an interest in radio that's greater than the typical listener's interest. We listen differently; we notice more and pay attention to subtleties that the average listener is oblivious to. Therefore, to many of us, typical "researched" radio can become boring and predictable because we know how the gears turn. Don't knock the idea of research because it is proven to work time and again in every market in the U.S.
 
Whit - I am taking this argument (for a better word) about research back to a new thread on the Nashville board since it started there last week and will hopefully get some decent play and clarity.
 
The Peach 97.7 FM

I was told that 97.7 the Peach was modelled directly after Q105 in Jackson (market) MS. I think this is a really good station which gets underappreciated ratings in a very urban-centric market. Q105, even for a Clear Channel station, updates their playlist weekly by adding 5 or so more songs - now stretching into the mid 80s, contending with one of the original (and continuous) Jack FM stations. Watch for the Peach to start expanding their playlist by the end of the year as well.
 
The Peach is not patterned after Q105 or any other station. The Peach is far from being a finished product. The finished product will be a one off station. But, yes there will more music added.
 
That's right boys, go and reinvent the wheel. No sense in doing what has been successful elsewhere cause "it's different here"! Knuckleheads.
 
Well sflaboy, nobody said anything about re-inventing the wheel. All I said was that that the Peach isn't patterned after any other station. I didn't say that we were doing radio differently. Just that we were going to be a one off station, now just a copy of another station. I have never heard of Q105 in Jackson. If you know what you're doing, you don't need to copy other stations. That's what you have to do when you don't know how to program, kucklehead!
 
Well Mr Radio Pro, I assure you I know how to program. And yes, I can often be a knuckelhead, but not in this case. BTW, I wasn't speaking to your post, but about the idiots who think they know better than the pros.
 
Just wondering if The Peach is now broadcasting at 13,000 watts? Still like the presentation, when I'm able to get it. It's one of the best around.

R.D.P. <><
 
Sure expanded playlists & obscure songs have an appeal to us in the business
that have been hearing the same songs for years.
But it isn't appealing to most of the radio audience. I have seen it fail time and time again.
If there was a better way, someone succesful would be doing it.
As sflaboy says, you can't re-invent the wheel.
 
Who the bleep said ANYTHING about playing odscure songs. Contrary to popular belief, there are more than 250 hit songs from 1955-1979. We play ONLY the hits, just not the same 250 over and over and over and over and over and over........
Plus there is more to a good station than music. Like I said the Peach is FAR from a finished product. The finished product will speak for itself!
 
I had to dip into Birmingham for some business last weekend, and 97.7 carried well into the north part of the city. Good engineering.

I will spread the nostalgic gospel of The Peach if it will do one brave thing--find a way to mix in famous TV themes/songs as part of the rotation. I've personally (and annoyingly) suggested for years on R-I that oldies stations do this, and I don't think I've heard of one yet that does it.

At the very least, find room for one spin of "The Unknown Stuntman"? :D
 
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