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97.9 Louisville

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Some Random Guest

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Why is now simulcasting MyFM 100.5 rather than K-Love (via 100.5-HD2)? Is iHeart poised to launch an HD2 translator format (perhaps an FM simulcast of WHAS, or an Alternative station)?

95.1 is still K-Love, although 97.9's signal is stronger in the southern and eastern portions of Jefferson County.
 
I've heard 100.5 being simulcast on 97.9 several times over the past few months, usually it only lasts for a few hours (almost always comes any time that there is some sort of technicaly difficulties) and is gone. That being said, it wouldn't completely surprise me if iHeartMedia ended up using these translators for something of their own. MyFM itself seems to be a good candidate to be put on a translator, maybe use 100.5 for something that somebody will listen to.
 
On our twitter account, @louradioandtv, I suggested that maybe MY-FM would move to 97.9FM, and GenX would be brought back on 100.5FM, and they replied, "No".
 
Speaking of Gen-X Radio, it seems that they've more or less killed the iHeartRadio version as well. They had been running a stream from KTCL HD2 in Denver (technically Wheat Ridge, CO) that was more or less like the original Gen-X Radio, but I listened to it a few days ago and it pretty much sounds exactly like MyFM, although it is still using the Gen-X Radio branding. They still sounded like Gen-X when I last listened a few months ago (after 100.5 flipped). It seems like that sort of defeats the whole point of iHeartRadio stations, you could/should be able to keep any branding going on there without "format changes." But the fact that they've killed even an online Gen-X Radio suggests to me that this whole idea of "Gen-X Radio" is a chapter that iHeartMedia wants to completely close once and for all, which is a shame, because it was one of their better ideas.

(Also, 97.9 is back to K-LOVE.)
 
I tried to listen to the GenX station on iHeartRadio as well recently and it's just like you said. myFm. It was close to 100.5 Gen X a year or two ago, but now it is just like MyFm.
 
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