• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

97 Rock REALLY steps in it

DavidEduardo said:
So? As long as it has salable demographics, they can stay that way for years.
Click to expand...
They lost some big accounts due to the Morning Show mistake. The new PD may be going on some sales appointments to "sell the brand".

Since you have all the data, what percentage of this stations listeners are White Men over 50? I'd expect that would be the majority...
 
TheBigA said:
In markets where classic rock is in the Top 5, such as Philadelphia, the format is #3 18-49 and #4 18-34.
Click to expand...
I asked about Buffalo. I'm sure there are many variables. Perhaps WBEN is #1 Women 18-25. The ratings can be dissected any number of ways. A station can claim being #1 Persons who eat Spam on Sundays...
 
tbolt909 said:
I asked about Buffalo. I'm sure there are many variables. Perhaps WBEN is #1 Women 18-25. The ratings can be dissected any number of ways. A station can claim being #1 Persons who eat Spam on Sundays...
Click to expand...
However, on the business side accounts that look at ratings don't look at "claims". They look at the data that matches their target customer.

WBEN averages well inside the top 10 in adults 25-54, and is occasionally top 5 in men 25-54.

At that point, an advertiser will look at the rate quote, other stations and buy one or more that reach their target. If the same company has several stations that are efficient in the client's target ages, then they may be able to put together a one-company buy with one invoice, coordinated production, one salesperson, etc.

And there is the advantage of multi-station clusters: you don't have to have every station in the top 5, but the cluster has to have sets of stations that reach efficiently the most common target demos asked for by clients.
 
tbolt909 said:
I asked about Buffalo. I'm sure there are many variables.
Click to expand...

Aren't you the one who often says all of these classic rock stations play the same music? What are the variables?

The classic rock format is consistently attracting younger audiences than one might expect. That's why they do it.
 
tbolt said:
Since you have all the data, what percentage of this stations listeners are White Men over 50? I'd expect that would be the majority...
Click to expand...
White Men over 50... could be a new Tubes tune. But seriously, that's a reasonably solid demo to sell, part of the Men 35-64, 45-64 demos. Not to take this thread where it doesn't need to go, in other words, I'm all for inclusion, but the stated "White Men over 50" sure appears discriminatory.
 
CTListener said:
So long as the advertiser doesn't specify "no young nonwhite females" in its preferences for voiceover talent for ads directed at older white males.
Click to expand...
In any case, in nearly all cases it would not be the advertiser hiring v/o talent; it would be the agency.

The proper way to make a casting call or hire would be to specify "able to do mature Middle American female character" or something similar.

There are plenty of good v/o talents who can do characters outside their age, whether younger or older. Many can do varieties within that target, such as regional accents, etc., just as actors and actresses can.
 
Rusty Bridges said:
White Men over 50... could be a new Tubes tune. But seriously, that's a reasonably solid demo to sell, part of the Men 35-64, 45-64 demos. Not to take this thread where it doesn't need to go, in other words, I'm all for inclusion, but the stated "White Men over 50" sure appears discriminatory.
Click to expand...
Why? If that's who is listening, so be it.
How many other ethnic groups are listening to 97 Rock? Is that data relevant or available?

Given the demographics of Buffalo and the format, who IS actually listening to this station? The morning show was terminated because they did a lame ethnic bit. They gambled that the white listeners wouldn't care. See how that turned out...
 
tbolt909 said:
Why? If that's who is listening, so be it.
How many other ethnic groups are listening to 97 Rock? Is that data relevant or available?

Given the demographics of Buffalo and the format, who IS actually listening to this station? The morning show was terminated because they did a lame ethnic bit. They gambled that the white listeners wouldn't care. See how that turned out...
Click to expand...
I've not seen anything reliable that suggests that direct "listener" opinion/reaction was the case of station/ownership reaction. In fact, the overwhelming reports were that it was the result of advertiser/customer trouble. So, at best, one could say that the customer had a *feeling* that *their* (potential) customers would not view the comments favorably. But, frankly, there simply wasn't enough time between the so-called "bit" and the advertiser reaction to definitively assess listener reaction. So, I don't know the assumption that "white listeners wouldn't care" is accurate, valid, and reliable. Some listeners didn't care. Some listeners liked it. And some didn't like it. Proportions. I sure don't know for certain.
 
four4rock said:
I've not seen anything reliable that suggests that direct "listener" opinion/reaction was the case of station/ownership reaction. In fact, the overwhelming reports were that it was the result of advertiser/customer trouble. So, at best, one could say that the customer had a *feeling* that *their* (potential) customers would not view the comments favorably. But, frankly, there simply wasn't enough time between the so-called "bit" and the advertiser reaction to definitively assess listener reaction. So, I don't know the assumption that "white listeners wouldn't care" is accurate, valid, and reliable. Some listeners didn't care. Some listeners liked it. And some didn't like it. Proportions. I sure don't know for certain.
Click to expand...
The "reaction" wasn't the point. The fact that the bit got on the air is telling. These people know who their audience is. They hoped it would go unnoticed. It may have if an ESPN reporter hadn't gone national with it. I don't know how many 97 Rock listeners actually complained about the bit. This station has aired the same format for a long time. It's naive to think they don't know who is listening...
 
And just in time for Bills season, The Bull is back…sort of.
www.linkedin.com

Sign Up | LinkedIn

500 million+ members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.
www.linkedin.com www.linkedin.com
 
DN14224 said:
And just in time for Bills season, The Bull is back…sort of.
Click to expand...
Doing what has to be done to relieve the the addiction and pay the mortgage.
Kind of sad.
But in a different light, more power to him.
Who knows, in five years he may be back in the game, at the top of the heap.
It's a weird business.
 
Bull's been doing a podcast for a while now. I hope it helps him pay the bills. Of the four people involved in the morning show debacle, he seemed to me to be the least guilty. Like it or not, though, his name was on the show. I hope he finds a new home in radio if he still wants it. He's knowledgeable and talented.
 
Rusty Bridges said:
White Men over 50... could be a new Tubes tune. But seriously, that's a reasonably solid demo to sell, part of the Men 35-64, 45-64 demos. Not to take this thread where it doesn't need to go, in other words, I'm all for inclusion, but the stated "White Men over 50" sure appears discriminatory.
Click to expand...
Fee Waybill was a friend of mine! Hell, he's a white man well over 50 now!
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom