• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

98.1 The Breeze

N

nonstopoldies

Can I just say what a fantastic listen 98.1 The Breeze is...it reminds me of a good traditional soft ac station, albeit one that is very much suited to 2025. They seem to do well in the audience figures too, not too sure on their demo breakdown - but a great station!

It's good that this station has continued as a Soft AC and not morphed into a standard AC format like other similar stations.
 
nonstopoldies said:
Can I just say what a fantastic listen 98.1 The Breeze is...it reminds me of a good traditional soft ac station, albeit one that is very much suited to 2025. They seem to do well in the audience figures too, not too sure on their demo breakdown - but a great station!

It's good that this station has continued as a Soft AC and not morphed into a standard AC format like other similar stations.
Click to expand...
They found a niche. Going full-on AC would have meant being second fiddle to KOIT forever. This way I think they have a bigger chunk of the upper end of the 25-54 demo. And it is an easier listen these days than KOIT, which IMO plays too many songs that are too "bright/hot" for their format. (Of course their audience has stuck with them, so I guess it's a win-win.)
 


Back
Top Bottom