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Binghamton 98.1 The Hawk Voicetracked?

levi99

levi99

I am a big fan of 98.1 The Hawk, but I've noticed that most of their shows are either voicetracked from another station or from a syndicated radio show. The only local morning show on the station is Glenn and Traci, but even then, they might be playing the same songs as Curt and Samm (who are also voicetracked). It's actually a similar situation to iHeartMedia's "Premium Choice" stations where most DJ's are voioetracked from another station instead of live.

Was this because of layoffs from Townsquare Media or not?
 
levi99 said:
I am a big fan of 98.1 The Hawk, but I've noticed that most of their shows are either voicetracked from another station or from a syndicated radio show.
Click to expand...

How would you notice? The Hawk is the #1 station in Binghamton. It has double the share of the #2 station.

levi99 said:
Was this because of layoffs from Townsquare Media or not?
Click to expand...

I think this has been the lineup for a while. There probably isn't a lot of ad money in Binghamton.

Jess is on all of the Townsquare country stations. So is Taste of Country Nights.

They have a local PD. A lot of iHeart stations in markets this size don't.
 
levi99 said:
I am a big fan of 98.1 The Hawk, but I've noticed that most of their shows are either voicetracked from another station or from a syndicated radio show. The only local morning show on the station is Glenn and Traci, but even then, they might be playing the same songs as Curt and Samm (who are also voicetracked). It's actually a similar situation to iHeartMedia's "Premium Choice" stations where most DJ's are voioetracked from another station instead of live.

Was this because of layoffs from Townsquare Media or not?
Click to expand...

the music is not the same between stations airing curtis and samm and glenn and tracy... just checked.

Chrissy isnt local either.

We have a townsquare country station here.. studio is 40 miles away from city of license and there is nothing local on it. townsquare is a company that only cares about digital stuff and web clicks that happens to own radio stations
 
Radio stations have been sharing talent for over 35 years. The only change is listeners can stream out of market stations.

So listeners want radio stations to stay local, while those same listeners are able to stream anywhere.
 
levi99 said:
I am a big fan of 98.1 The Hawk, but I've noticed that most of their shows are either voicetracked from another station or from a syndicated radio show. The only local morning show on the station is Glenn and Traci, but even then, they might be playing the same songs as Curt and Samm (who are also voicetracked). It's actually a similar situation to iHeartMedia's "Premium Choice" stations where most DJ's are voioetracked from another station instead of live.

Was this because of layoffs from Townsquare Media or not?
Click to expand...
Was it because of layoffs at Townsquare? Well, it's because of radio's bigger economic picture that includes layoffs.

Radio stations don't make as much money as they once did. They're still making some but they have to keep cutting expenses. Nearly every big owner, iHeart, Cumulus, Audacy, Cox and Townsquare, has to cut staff. So if you're outside the very largest markets, most of the DJs you hear on your local station are voicetracked.

The question is, is it someone who is voicetracking specifically for your station? Their breaks have mentions of local things in your area? That's what you hope for. But often it's someone voicetracking for a lot of stations at the same time. How many Classic Rock stations owned by iHeart have Maria Milito doing middays and Ken Dashow doing afternoons? They're doing the same thing live on Q104.3 in New York but also going in another studio to record those same breaks for KIGL in Bentonville, Arkasnsas, WRKH in Mobile and dozens of others.

The funny thing is, iHeart just laid off one of the DJs who is heard live on WXTB in Tampa and dozens of other Rock and Classic Rock stations, a guy known as Big Rig. I guess even the voicetrackers are not immune from layoffs.

But I'd say most listeners don't have any idea the DJ they're listening to, who begins all his breaks by saying "Q102, Springfield's Classic Rock," is in another city and may never have been to Springfield.
 


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