It would help if either 1550 AM or 97.1 FM were actually Tulsa signals... promotion where they CAN be heard might help, too.
1550's Sapulpa and 97.1 is Muskogee but unless they've moved it, the FM tower is halfway between Muskogee and McAlister, near Eufaula. It looks like 1550 shoots southeast from the southwest side of town... how does THAT work for Tulsa? It looks like they ought to be blowing down Beggs... :
Tulsa heavily supports high school sports, gets fairly excited about college sports, and more casually watches professional teams... not the best market for sports radio.
We already have a Tulsa 25kw (1430 AM) and another, weaker Tulsa signal, one running Fox sports, another running ESPN sports...
No, neither of those are local sports, but my point is for a mild to moderately interested sports town, to already have wall-to-wall national sports coverage on two stations, and then try to bring in two out of town signals for national and local sports.... I tend to think we're over-saturated.
Oklahoma sports fan in western Arkansas and on the Oklahoma / Texas border would likely disagree with me on the value of the Animal on 97.1. ;D
And PLEASE, please, PLEEEEEZZZEEEE somebody shut OFF the stereo pilot on 97.1... you're not carrying any stereo programming, and it effectively reduces your effective coverage by in effect raising the noise level... actually it's not "in effect," it really DOES raise the noise, static and hiss levels, especially in your fringe coverage area...
LIKE TULSA.
