I bet if you talked to a lot of news/talk PD's, they'd tell you their future is on FM. But this CBS "Free FM" experiment isn't helping their cause. It's poorly conceived, it won't do well, thus many GM's/owners will point to this and say "See, FM news/talk doesn't work." I don't suppose that KTAR-FM will be programmed exactly like KTAR-AM of today, but let's say it is, when the transition period ends, the FM version will have a lower AQH but the demos will be greatly improved. Simply because most people under the age of 100 don't hang out on the AM band. I think KFYI is a well thought out, focused radio station. But I'd be concerned about being the only real player left on the AM field. This is going to be a fascinating story to watch.