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98.3 Miami
- Thread starter DJ Tony
- Start date
I doubt they won't return. They need talk at least in the afternoons to compete with El Zol, which doesn't have it.
If only the morning show is staying, does that mean Joe is coming back with him? It would be stupid to lay him off. Look at SBS. They've got a mess in New York with Moonshadow on one station and his former buddy Luis Jimenez working for the competition.
I have a bit of a theory... if they are calling themselves "el nuevo Mix de Miami", could the new station be called "Latino Mix 98.3" like the station they had in New York?
I myself like the idea of calling a salsa station "La Que Buena". Common Regional Mexican name, but it would sound good for a salsa station.
You know what upsets me. Univision is dedicating so much to their New York and Miami stations, and yet here in Puerto Rico the "Univision" channel is actually a mess of Univision and Telefutura programming (with soap operas coming late), and they have a channel that could work as a Telefutura affiliate, but they choose to make it an infomercial channel. WTF?
Univision should acquire some backwards, unknown station (say, like WVJP 103.3) and flip it to a pure Spanish Tropical station, with salsa, merengue and bachata, advertise the hell out of it on their television stations and put Luis Jimenez in the mornings.
If only the morning show is staying, does that mean Joe is coming back with him? It would be stupid to lay him off. Look at SBS. They've got a mess in New York with Moonshadow on one station and his former buddy Luis Jimenez working for the competition.
I have a bit of a theory... if they are calling themselves "el nuevo Mix de Miami", could the new station be called "Latino Mix 98.3" like the station they had in New York?
I myself like the idea of calling a salsa station "La Que Buena". Common Regional Mexican name, but it would sound good for a salsa station.
You know what upsets me. Univision is dedicating so much to their New York and Miami stations, and yet here in Puerto Rico the "Univision" channel is actually a mess of Univision and Telefutura programming (with soap operas coming late), and they have a channel that could work as a Telefutura affiliate, but they choose to make it an infomercial channel. WTF?
Univision should acquire some backwards, unknown station (say, like WVJP 103.3) and flip it to a pure Spanish Tropical station, with salsa, merengue and bachata, advertise the hell out of it on their television stations and put Luis Jimenez in the mornings.
Identnut said:
Zol has no numbers. No need to comete with it.
The star in NY was always Luis; he had several sidekicks at WSKQ, including Raymond Broussard. The WSKQ show is not "fronted" by Moon, anyway.
That was a horrible name the first time. It is good that it is gone.
"Qué buena" is a common Mexican expression, but far less of one in the Caribbean. And salsa is pretty much dead as a separate genre...
The PR market is severely depressed. TV revenues are off as much as 50% in the last 5 years. Infomercials make money, and are an excellent idea in bad times. Even Telemundo is cutting local newscasts and reducing expenses.
Luis is signed with Salsoul. And to be successful in PR one needs 2 to 3 FMs to cover the whole market... a single FM will not succeed, as we have seen with the San Juan stand-alone stations. Besides, there is room for only one salsa station, based on gold, and it has a pretty old lsitener base.
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It just hit me.....how about Spanish talk? Or, hot-talk for the under-45? It certainly hasn't been tried on FM anywhere that I know of in the US. It would certainly be unique....
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I don't listen to Spanish radio, but El Zol's signal isn't at par with the "heavy hitters" on FM here. Nor do they have HD (which is fine for me, as a DXer). To give you an idea, the 95.7 in Clearwater overtook Zol's signal one night 2 weeks ago, along with the RDS readout on my radio from that station.
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Identnut said:
In PR, there is no other salsa station to compete with SBS. That would mean that any salsa audience there is belongs to them. Because salsa is pretty much a 35+ format in PR today, there is not too much incentive to go into that format.
Identnut said:
Salsoul has had a format based on "Morning shows all day long" for more than a decade. The placement of the Luis Jimenz show is certainly appropriate for Salsoul.
I ain't going to digress anymore, but I believe Salsoul is still a salsa station, just a really talk-heavy one. PR is an odd-market for sure. No other market in the U.S. has 4 CHRs.
I don't really know what's changing in WRTO, since they already have almost exactly the same format as WXNY. I think they will be adding more mixshows though, WXNY is very mixshow-heavy.
I don't really know what's changing in WRTO, since they already have almost exactly the same format as WXNY. I think they will be adding more mixshows though, WXNY is very mixshow-heavy.
Identnut said:
Well... They are using the tagline "El mix de Miami" which obviously translate to "Miami's mix". But guys, remember this, when La Kalle 105.9 in New York went off the air, the programming they used at the end, was basically what La Kalle 98.3 in Miami is doing, using non-stop mixes without commercials, but we'll see what happens.
Identnut said:
Talk heavy? The few songs they play are essentially intermissions in the talk shows. Been that way since the late 90's. Before that, we had morning and afternoon talk going back another 10 years.
Well, by that standard, PR is not unique since the CHRs are different mixes of hits. A number markets have one or even two urbans, which are Aferican American targeted CHRs, and one or two general market CHRs. In Puerto Rico the pseudo-CHRs are very adult focused, and have quite a variety in the music they play... definitely not nearly the same songs on all of them. Having 4 or 5 hit stations is very common in Latin America.
Not really. Check MediaBase or Monitor Latino and you will see they are (actually, were) quite different.
Well, before WXNY changed, WRTO was already playing stuff like Lady Gaga and Black Eyed Peas. New York followed suit.
I'm wondering, though, would a format like WXNY's play well in PR? My guess is no. I don't think Puerto Ricans would even think of mixing Lady Gaga with Aventura with Marc Anthony in anything other than a CHR.
I'm wondering, though, would a format like WXNY's play well in PR? My guess is no. I don't think Puerto Ricans would even think of mixing Lady Gaga with Aventura with Marc Anthony in anything other than a CHR.
Identnut said:
That has always worked in Puerto Rico... go back to WUNO "Radio Uno" in 1970 when it became the first station to ever beat WKAQ... the blend was Richie & Bobby, James Brown, Danny Rivera, Leonardo Favio and such... exactly what you describe.
Way before my time, thanks for clearing that up!
Of course, that's the kind of format Salsoul abandoned in the first place!
But we're here to talk about WRTO... their competition is Mega, so I wonder, how does their morning show stack up to Enrique Santos and (I don't know how they're doing in the numbers) Los Fonomemecos?
Of course, that's the kind of format Salsoul abandoned in the first place!
But we're here to talk about WRTO... their competition is Mega, so I wonder, how does their morning show stack up to Enrique Santos and (I don't know how they're doing in the numbers) Los Fonomemecos?
Identnut said:
Actually, Salsoul from when it first went on the air during 1978 under that name, played salsa (in Spanish) and dance (in English). By late 1979, it was the #1 FM in the San Juan ratings, and about 5th overall. With the December 29, 1979 debut of pure tropical Z-93, Salsoul fell out of the top 10. Salsoul was 8th in the market in 1985, when the English music was cut and the salsa list shortened and made more hit-based. That began a 22 year run at #1. Music was mostly phased out by the late 90's.
But the Salsoul music did not include anything in English or any pop or ballads from August of 1985 onwards. That's 25 years ago...
Mega does not have a morning show in the sense of a lot of talk. They have a DJ who inserts some small topical items, and that is all. "Fonomanía" is on Clásica, so the show, like the station, leans to much older demos.
While I agree that los Fonos cater to older demos, they have to have more ratings than that drunken wife-beater at el Zol, right?
Mega's strategy seems to be what makes KQ105 so popular in Puerto Rico. Namely muzzle the *bleep* out of the morning hosts. God I hate that trend. But it works.
I find it interesting that Don Francisco is having the top Univision Radio DJs tonight on his show (Piolin, Javier Romero, Raul Brindis, Luis Jimenez, Argelia y Omar) but no Enrique y Joe --- even though Don Francisco Presenta tapes in Miami.
I would figure Don Francisco's show would be the perfect vehicle to get some attention for your format change, unless your new format doesn't have DJs yet, which would mean that perhaps E&J are not going to be onboard.
I would figure Don Francisco's show would be the perfect vehicle to get some attention for your format change, unless your new format doesn't have DJs yet, which would mean that perhaps E&J are not going to be onboard.
RadioAMFM said:
First, Enrique and Joe had done separate shows for some time. Second, we can wonder why they did not invite El Primo Rafa or Amalia González or Betty Pino, Chiquibaby, etc., or any number of other air personalities...
http://enriquesantos.com/ has a teaser, found at Enrique's home page which has a header of "Enrique Santos returns June 24th."
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