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98.3 The Keg Changes
- Thread starter Kasper
- Start date
Personally, I think that rock went through a revolution in the 90's and some of the new music just doesn't work with some of the really old music. Zeppelin, Metallica...some of that is timeless rock, but Keg is doing some odd segs. I've heard things like Pat Benatar going into Avenged Sevenfold. It just sounds weird, as if they have no idea which direction they want to go in. Also, Cumulus should really compare the Keg playlist to their new AC station. Way to similar. Both stations playing Boston, Pat Benetar, Phil Collins, John Mellencamp, etc. I personally think Keg should use their heritage and be the COLLEGE ROCK station...but I guess the loyalty and life-long listeners are the bigger priority. BTW...does anyone under 50 care to hear some of that ancient classic rock anymore?
The Keg has often been in a tough spot as they are somewhere in between The X (mostly 90s to now) and The Eagle (mostly 70s & 80s, but more 90s are gradually being worked in). Some of you might remember when The Keg was briefly not called The Keg. It was called "92.1 The Zone" in 2003. They tried to go head to head with 104.9 The X and lasted about a year.
For the first time in what seems like a long time, The Keg beat The X in the Fall '11 book. Not sure if it is a hiccup or a trend. But maybe Cumulus is smelling blood and thinks they can beat them in the long run by playing more current rock music. One thing that I would be cautious about is the fact that rock music has been in a downtrend in its mass appeal over the last 15 or so years. The number of great rock bands/songs has been limited in my opinion and there hasn't been what I would call a "revolution" in rock music since the era centered from 1992-96.
Alternative/modern rock has sounded a bit fragmented these days between all the 90s gold, indie-pop (some which crosses over to top 40 smashes i.e. Foster The People, Gotye and Fun) and the current harder rock product that can also be played on active rock stations.
A possible direction one could do would be to take it into a more active rock direction, some of these stations are branded as "pure rock". Establish Foo Fighters, Red Hot Chili Peppers, Shinedown, Five Finger Deathpunch, Avenged Sevenfold, Chevelle, Seether, Godsmack, Theory Of A Deadman, Disturbed, etc. as core current artists. Still play a good dose of the more familiar harder classic rock (Guns N Roses, Van Halen, Metallica, AC/DC, Ozzy, Led Zeppelin, etc.) to honor the heritage of the station and to keep it mass appeal rock. Drop the classic "hits" such as Fleetwood Mac, The Eagles, Pat Benatar, John Melloncamp, Phil Collins, Boston, Journey, REO Speedwagon, etc. Defer those to your sister Warm...many of that type of classic hits are already being played on Eagle, Magic, or the new 101.5 anyways.
For the first time in what seems like a long time, The Keg beat The X in the Fall '11 book. Not sure if it is a hiccup or a trend. But maybe Cumulus is smelling blood and thinks they can beat them in the long run by playing more current rock music. One thing that I would be cautious about is the fact that rock music has been in a downtrend in its mass appeal over the last 15 or so years. The number of great rock bands/songs has been limited in my opinion and there hasn't been what I would call a "revolution" in rock music since the era centered from 1992-96.
Alternative/modern rock has sounded a bit fragmented these days between all the 90s gold, indie-pop (some which crosses over to top 40 smashes i.e. Foster The People, Gotye and Fun) and the current harder rock product that can also be played on active rock stations.
A possible direction one could do would be to take it into a more active rock direction, some of these stations are branded as "pure rock". Establish Foo Fighters, Red Hot Chili Peppers, Shinedown, Five Finger Deathpunch, Avenged Sevenfold, Chevelle, Seether, Godsmack, Theory Of A Deadman, Disturbed, etc. as core current artists. Still play a good dose of the more familiar harder classic rock (Guns N Roses, Van Halen, Metallica, AC/DC, Ozzy, Led Zeppelin, etc.) to honor the heritage of the station and to keep it mass appeal rock. Drop the classic "hits" such as Fleetwood Mac, The Eagles, Pat Benatar, John Melloncamp, Phil Collins, Boston, Journey, REO Speedwagon, etc. Defer those to your sister Warm...many of that type of classic hits are already being played on Eagle, Magic, or the new 101.5 anyways.
I was there (as a part time peon / board op / web guru / stunt man / whatever, of course) when they made the switch. They didn't give it a year. Hell, they switched in the middle of a book and never gave it two full books. The Zone was programmed extremely well, even though it was a tight rotation so many here loathe. I was never a big fan of active or alternative rock, and they had the station leaning crossover rock enough I knew most every song played. First time I've enjoyed a rock station that wasn't classic rock. I was sad they didn't give it more time, as I think it would have gained a ton of traction.wxman76 said:
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