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98.5 KTK changes slogan and updates playlist some

G

gamefreak

I was listening a few days back and they changed the slogan from "Best variety of the most music at work" to "Best Variety of the 80's, 90's and Now". They still play some 70's but not nearly as much as a month ago. I also noticed they stopped spinning AC/DC and other Classic Rock songs that really don't belong on an AC. Along with hearing "Father Figure" by George Micheal, "Love Shack" by The B-52's and "More than Word's" by Extreme. Along with the typical Clarkson, Rae Jepsen and Rob Thomas.

I like it, I actually stopped listening for a while sometime last year after adding harder rock to the playlist. Delilah is now the only thing holding the station back. That and broadening the playlist a little more may not be bad as well.
 
Kmagrill said:
Delilah seems to be a good fit with the format, as far as I can tell. What does she do that's a negative for KTK?
Click to expand...

Everyone is entitled to their opinion but she makes me fall asleep to say the least. I also would rather have a person there at night like WOGK does with its all request show. Plus she can sound a little Joy FM if you know what I mean. The music mix is at least good during her show I'll give you that much.
 
Well, people don't listen to radio in very big numbers after 7pm, so Delilah is playing to a particular segment of the audience that does like to listen. When in Les Smith's programming classes at UF 30 years ago, we studied specialty programming like WWF wrestling. It seems that wrestling is a show that attracts the exact same audience numbers regardless of when it airs. 10pm is as good at 5pm or 1pm. I suspect the same is true of Delilah. She probably brings a statistically larger audience in than would a typical voice tracked evening show.
 
Delilah is one of those love it or hate it shows, kinda like John Tesh. Obviously they would not be nationally syndicated radio hosts if they didnt have a following of a very specific demo. Perhaps you (gamefreak) are not a 18-24 year old female who has just been dumped by your two-timing boyfriend. And the two-timing SOB was doing the horizontal bop with your BFF. And your parents just dont understand why you died your hair orange. And, yes I dont get it either but thats what the buttons are for on our radios.
 
WKTK's adult contemporary target demo is females 25 - 54; not males of any age group. Hence, Delilah and her love songs program fits quite well with the target demo WKTK is targetting. If you happen to be a male listener and you like WKTK's programming, great!. You are are male and don't like WKTK, keep in mind males do not fit the overall station target demographic. Hence, this is the reason programs such as Delilah perform well on station's such as WKTK, and would literally tank on stations such as WHHZ which is male dominated.
 
I don't know where Jack Norris is now, although I suspect he is now retired. While at WKTK, Jack also worked master control during the day at WUFT-TV channel 5 and worked nights at WKTK.
 
Thanks for the response even though Jack is somewhere probably relaxing down in south florida. I worked with Jack Norris years ago at then WNUE 1400
Ft Walton Beach, he and PD Gabby Bruce (Destin) had a record store in FWB,
then Jack went to TK101 in Pensacola about 1978-79 and from there as I mentioned last heard him working at WKTK during middays sometime I believe mid 90's. If I didn't live in NW Fl my next choice of locations would be
central Florida around Ocala or maybe Orlando (before the buildup of Disney and Universal). I did like Jacksonville (Orange Park) listened to Greaseman on The Big Ape WAPE 690. Yes, those were the good ole days of AM radio which will never return in this lifetime!

"Stonecold" Steve Williams (aka Sandy Beach)
 
When I was with WKTK / WSKY, Jack worked 7:00 PM to Midnight and later Midnight to 6:00 AM. He began working at channel 5 after he moved to overnights on WKTK, so he had a very long workday, leaving WKTK at 5:30 AM and signing on WUFT-TV at 6:00 AM, staying at channel 5 till around 3:00 or 4:00 in the afternoon.
 
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