98.7 COULD be Tampa's WINK

[UUill]

I know it's far fetched but, after spending the weekend listening to WINK in Ft. Myers let's here some thoughts on 98.7 going to the 90's and Now format.

WINK is very well programmed, sure, WINK has more power but, I think if SJT tightens up their playlist and completely scrap their afternoon and night guys in favor of shows that more closely mirror their morning and mid-day folks they could actually pull off the 90's and now in Tampa.

It would have to be programmed well though otherwise it would just suck. I know everyone here thinks that CBS is set on moving 1010 to 98.7 and re-branding as "The Fan" but, I just don't see an investment in FM Sports for a station that has no potential for garnering the broadcast rights to any local team.

 

[Parttimer]

I know everyone here thinks that CBS is set on moving 1010 to 98.7 and re-branding as "The Fan" but, I just don't see an investment in FM Sports for a station that has no potential for garnering the broadcast rights to any local team.

USF would be the first target in all likelihood. College sports are moneymakers, alumni business owners buy spots. CC has all 3 pro teams, so USF could be sold on having more of a stage to themselves.

After that if you have to wait for the Bucs, Rays and Lightning contracts to expire, you go after Florida State (I'm assuming CC still controls the Gator network), NASCAR, Orlando Magic. It's something other than a talk show at least.

And the real thing that is changing in this business is that owners are no longer willing to pay the massive music rights fees for stations outside the top 5 in-demo. Spoken word formats are simply more profitable because this overhead is gone.

 

[UUill]

I know everyone here thinks that CBS is set on moving 1010 to 98.7 and re-branding as "The Fan" but, I just don't see an investment in FM Sports for a station that has no potential for garnering the broadcast rights to any local team.

USF would be the first target in all likelihood. College sports are moneymakers, alumni business owners buy spots. CC has all 3 pro teams, so USF could be sold on having more of a stage to themselves.

CC has USF Football with ISP. Do you think the other sports would pull enough audience?

 

[Parttimer]

Sports stations are less about ratings and more about billing.

You could also get a situation where the minor sports were only cleared on AM.

CBS switched the legendary CHR B94 in Pittsburgh to all sports, and the first contract they pulled away from CC was Pitt football and basketball, which was in a situation similar to to UCF in that they fell behind the Steelers, Penguins and Pirates as a priority for CC. CBS now has the Pirates as well.

Contracts expire, teams are always looking for a better deal.

 

[DToTheJ]

I knew I could count on Pittsburgh poster Parttimer to illustrate the point that I was about to make, and that is: The Pittsburgh "Fan" started with nothing (i.e. sports contracts). Clear Channel bogarted them all. Now, Pittsburgh's "Fan" has a whole lot of something.

Same deal in Philadelphia, though it used to be CBS holding rights to all four major locals (!). Recently, the Sixers jumped to the rival "Fanatic" - the FM sports station run by Greater Media - and shortly after, the Flyers followed suit.

 

[DJghr1]

I know it's far fetched but, after spending the weekend listening to WINK in Ft. Myers let's here some thoughts on 98.7 going to the 90's and Now format.

WINK is very well programmed, sure, WINK has more power but, I think if SJT tightens up their playlist and completely scrap their afternoon and night guys in favor of shows that more closely mirror their morning and mid-day folks they could actually pull off the 90's and now in Tampa.

I remember in the 80s when Oldies was on in at least one major market. As we got towards the 2000s, 80s stations started popping up.
What's next in the evolution? 90s? Sooner or later, 90s programmed stations are bound to start appearing.
Do you think a 90s Pop/Top 40 Hits station (that even plays 90s Rhythmic) will work? Tampa Bay does have a large African American/Hispanic population and hell, I would personally love to hear a good variety 90s pop format, even going into the early 2000s.
Just throwing it out there. :

 

[UUill]

Here's a sample of WINK's Playlist for tonight. I believe that it has enough modern hits mixed with the perfect amount of 90's and early 2000's. If we had that here I think it'd go over great. MIX is all over the map. The bottom line though isn't what's being played it's HOW it's being played. Notice how the music just fits together consecutively.

Time Played Artist Title Label
11:59 PM PLAIN WHITE T'S Rhythm Of Love Hollywood
11:56 PM SPIN DOCTORS Two Princes Epic
11:52 PM LIFEHOUSE Hanging By A Moment DreamWorks
11:48 PM JASON MRAZ I Won't Give Up Atlantic/RRP
11:45 PM MAROON 5 Misery A&M/Octone/Interscope
11:41 PM JOHN MAYER Shadow Days Columbia
11:37 PM FUN. We Are Young f/Janelle Monae Fueled By Ramen/RRP
11:33 PM MARIAH CAREY Fantasy Columbia
11:30 PM BLACK EYED PEAS Just Can't Get Enough Interscope
11:25 PM COLDPLAY Paradise Capitol
11:22 PM NICKELBACK How You Remind Me Roadrunner
11:14 PM KRIS ALLEN The Vision Of Love 19/RCA
11:10 PM LADY GAGA Paparazzi Interscope
11:06 PM GOTYE Somebody That I Used To Know Fairfax/Republic
11:03 PM CEE LO GREEN F**k You (Forget You) Elektra/RRP
10:59 PM SARA BAREILLES Love Song Epic
10:55 PM SELENA GOMEZ & THE SCENE Love You Like A Love Song Hollywood
10:52 PM DAUGHTRY September RCA
10:43 PM ONE DIRECTION What Makes You Beautiful Columbia
10:40 PM ADELE Set Fire To The Rain XL/Columbia
10:35 PM INI KAMOZE Here Come The Hotstepper Independent
10:32 PM KELLY CLARKSON Mr. Know It All 19/RCA
10:28 PM GAVIN DEGRAW Not Over You J/RCA
10:24 PM GREEN DAY Boulevard Of Broken Dreams Reprise
10:15 PM GRAFFITI6 Free Capitol
10:10 PM LADY GAGA Just Dance f/Colby O'Donis Interscope
10:07 PM TRAIN Drive By Columbia
10:03 PM LMFAO Party Rock Anthem Will.I.AM/CT/Interscope
9:59 PM KATY PERRY Part Of Me Capitol
9:55 PM NICKELBACK Gotta Be Somebody Atlantic/Roadrunner/RRP
9:45 PM ALANIS MORISSETTE Guardian Collective Sounds
9:41 PM KELLY CLARKSON Stronger (What Doesn't Kill .. RCA
9:37 PM EN VOGUE My Lovin' (You're Never...) Atco
9:33 PM THE SCRIPT For The First Time Epic
9:29 PM BRUNO MARS It Will Rain Elektra/Atlantic
9:25 PM SWITCHFOOT Dare You To Move Columbia
9:15 PM HALEY REINHART Free Interscope
9:11 PM ONEREPUBLIC All The Right Moves Mosley/BG/Interscope
9:07 PM RIHANNA We Found Love f/Calvin Harris Def Jam/IDJMG
9:03 PM GOTYE Somebody That I Used To Know Fairfax/Republic
8:59 PM U2 Mysterious Ways Island
8:56 PM COLDPLAY Viva La Vida Capitol
8:52 PM KATY PERRY The One That Got Away Capitol
8:48 PM FINGER ELEVEN One Thing Wind-up
8:39 PM THIRD EYE BLIND Jumper Elektra
8:35 PM LADY ANTEBELLUM Just A Kiss Capitol Nashville/Capitol
8:32 PM MAROON 5 Payphone f/Wiz Khalifa A&M/Octone/Interscope
8:28 PM FUN. We Are Young f/Janelle Monae Fueled By Ramen/RRP